TouchMarketing Launches Web Site
The Internet-based one-to-one marketing provider said the new site, www.touchmarketing.com, will provide customers with information and case studies on improving their communication efforts.
Kelly Cook moves over from DSW, where she championed digital and omnichannel strategies.
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Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.