TouchMarketing Launches Web Site
The Internet-based one-to-one marketing provider said the new site, www.touchmarketing.com, will provide customers with information and case studies on improving their communication efforts.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.
Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a growth mandate.