Time Inc. Buys Subscriber Files
Time Inc. will send these newly acquired subscribers its Money and Mutual Funds magazines later this month.
"We acquired these subscriber lists because it is a terrific opportunity," David Kieselstein, president of the Personal Finance Magazine Group at Time Inc., New York, said in a statement. "As the category regains its advertising momentum, we will be even more strongly poised as the leaders in this category."
Money magazine has a circulation of 1.9 million, and Mutual Funds magazine has a circulation of 800,000.