The Kaplan Agency Exiting List Business
Sources also confirmed that the firm is helping its clients to find new brokers and managers. At least one former Kaplan employee has taken a position with a different list company.
Kelly Cook moves over from DSW, where she championed digital and omnichannel strategies.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.