The Kaplan Agency Exiting List Business
Sources also confirmed that the firm is helping its clients to find new brokers and managers. At least one former Kaplan employee has taken a position with a different list company.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.
Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a growth mandate.