System Tracks Web Traffic to TV

Lockard & Wechsler Direct, Irvington, NY, launched WebtrackPro, a system it claims tracks Internet traffic back to originating television media.

The system is to help direct marketers analyze and manage TV campaigns that drive response to Web sites in conjunction with, or in place of, unique telephone numbers.

A key feature of WebtrackPro is MediaPro, the agency's proprietary and fully integrated solution for planning, buying, analyzing, tracking and reconciling all direct response media including TV, radio, print, mail and the Internet.

Founded in 1967, Lockard & Wechsler ( reported annualized billings of $150 million.

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