Statlistics Acquires Joan Cook List

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Statlistics Inc., Danbury, CT, has acquired the Joan Cook catalog buyers file of more than 50,000 last-12-month direct mail buyers.


The file has a $57 average order price. Buyers are 69 percent female with an average age of 45 and an average income of $50,000-plus.


Selections on the file include geography, gender, recency, multibuyers, dollar and more than a dozen product selects.

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