Stanton Direct Snares New Check Insert Program

Stanton Direct Marketing Inc., Elmira, NY, said yesterday that it was named manager for the new-to-market Checks Unlimited customer loyalty ride-along program.

The Checks Unlimited ride-along program will reach 4.5 million check buyers annually. It lets third-party advertisers ride with Checks Unlimited mailings to existing customers. It will mail for the first time in September with a quantity of 2.25 million. The cost is $35/M.

Checks Unlimited buyers are 70 percent female with an average age of 40 and an average unit of sale of $25. About 70 percent of households on the file have children.

Stanton Direct suggests this program for offers such as children's products, book/music clubs, travel, subscriptions and health/beauty.

Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting
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