Specialists Debuts Hispanic Subscribers

Share this content:

Specialists Marketing Services Inc., North Brunswick, NJ, launched the American Media Inc. Hispanic Megafile.

This file has 240,000 names and combines subscribers to Mira, former subscribers to Shape En Espa-ol and subscribers to the other American Media titles with a Hispanic overlay.

Hispanic households are 3.5 times more likely to respond to direct mail solicitations than non-Hispanic households, according to Specialists Marketing Services.

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.

Loading links....
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: