Singer Direct Snares Billing Inserts

Singer Direct, Scarsdale, NY, said yesterday that it was awarded management of the new-to-market National Telephone billing statement insert program, effective immediately.

The National Telephone program offers 4.8 million annual insertions into monthly telephone billing statements mainly in small and rural C and D county markets. Statements are mailed First Class. The program costs $55/M.

Recipients have an average age of 43 and an average household income of $43,000.

Singer suggests this program for offers such as financial services, insurance, subscriptions, travel, stationery, checks, health/fitness, fundraisers, book clubs and jewelry.

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