Shop2u.com Adds 4 Catalog Titles
The Web site now has more than 30 catalog titles and e-tailers on its roster. Shop2u.com obtains customer e-mail addresses for catalogers and list brokers to increase sales and customer retention.
Kelly Cook moves over from DSW, where she championed digital and omnichannel strategies.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.