Shop2u.com Adds 4 Catalog Titles
The Web site now has more than 30 catalog titles and e-tailers on its roster. Shop2u.com obtains customer e-mail addresses for catalogers and list brokers to increase sales and customer retention.
General Electric, Oster, Samsung, and nine others enlist in the Dash replenishment service, which lets "Things" re-order consumables.
Brands ace their early campaigns but need to study up on how to keep momentum going for the entire season.
Frank Crowson helped bring Justin Timberlake, Taylor Swift, and Pink into the aisles of the mass merchandiser.