SelfCare Announces Marketing Deals

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Catalog and Internet health marketer SelfCare, Emeryville, CA, has entered into agreements with four online healthcare companies to co-market their services and products.


SelfCare allied itself with online marketplace Extended Care, Northbrook, IL; cancer resource site Lifespire, San Francisco; Web consultant Healant, Greensboro, NC; and Nutrio, Fort Lauderdale, FL, a site that deals with weight-management issues.


The companies have agreed to engage in cooperative e-mail promotions and to co-brand their Web sites.


The agreements include a mix of revenue-sharing and reciprocal marketing deals. They range from one year to three years.

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