Its broad definition of what constitutes an autodialer has companies fearing lawsuits for conducting business as usual.
It aims to simplify the complexity of scaling programs enterprise-wide and allow a larger number of employees to share company-approved content.
In its mission to offer 30-minute delivery, it asks for a commercial drone space at between 200 and 400 feet.
The email intelligence provider launches a data service built on insights derived from two million inboxes.
Ebay Now becomes eBay Then, as the online marketplace decides immediate delivery does not work in its business plan.
And search declines on the American Customer Satisfaction Index as it struggles with mobile optimization.
Marketers, be aware: 89% of adults check their smartphones at least several times per day.
Mobile marketing may not be as easy as a swipe and a tap, but it's a channel that marketers must master.
Marketing VP Chris Brown is considering reassigning how much he allots to catalogs, email, and search—all of which drive online sales—but a new allocation strategy isn't clear based on past customer behaviors. More testing would help him decide but his budget is due in a week. What should he do?
Jacen Spring wanted to find unprofitable customers and try to bring them out of the red, and "fire" the costly customers. Coastal Construction, although a big spender, was a continuous drain on services and support. She debated how best to tell the CEO and Coastal's account rep her plan.
Silver Star Brands' Kathy Hecht chooses her words carefully—she'd much rather do marketing than talk about it.
Real Mail Notification sends subscribers emails at 8 a.m. with photos of that day's mailbox contents.
See what our tweeps have been getting up to this month. Follow us @dmnews.
Some quick info to keep you up-to-date, including the number of marketing emails sent in Q1 2015 that were responsive.
Here, a look at a typical day—if there is such a thing—in the life of a marketing-centric editor.
It will then account for an estimated 28% of Facebook global ad revenues, says an eMarketer study.
It's a slow ascension. Just over a third of large enterprises support one. Names like Ford, Sephora, and Walmart, however, are leading the way.
CMOs complain their thought leadership is neither engaging nor authoritative, and fails to reach decision-makers.
Professionals are aiming for the green, but inadequate marketing budgets and ineffective strategies sometimes land them in the bunkers.
Interactivity and added options for brand engagement highlight the new options.