SMBs as well as large enterprises can now find savings with investments in IMpb's.
The national paper of record makes it official: Despite digital alternatives, use of catalogs is on the rise.
Direct Marketing News announces its 2015 Marketing Hall of Femme honorees.
The bad news is that you'll be the one to lose it if you can't address customer complaints on the first pass.
PK4 media introduces a "Drag Ad" alternative to "Skip Ad."
But consumers are confident that the government and brands will brew up a solution
Digital targeting becomes a must for mass marketers. More than 50% of consumers make shopping lists and download coupons to their mobile devices.
There were four marketing transactions that were each worth more than $2 billion this past year, compared to only one such deal in 2013.
AgilOne founder Omer Artun claims his company's latest release will democratize the power of predictive analytics.
The digital newsstand seeks to expand adoption with an "all-you-can-read" plan for $9.99 a month.
It acquires Appoxee, a mobile marketing platform created for marketers by marketers.
When data drives relevancy, everybody wins.
Mailers knew the 2% inflationary adjustment was coming, but they'd have preferred it came after the exigency case was settled.
Sales executives may hold the true keys to multichannel success on a mass scale, says a new Forrester study.
Data's influence on content and decision making continues to grow in 2015.
The Postal Service seeks its inflationary rate adjustment and looks to set up a separate pricing structure for FSS Standard Mail.
Brad Brooks ran the Windows consumer business during a nine-year stint with the company.
The cofounder of 180 and former CEO of JWT UK is tapped to lead the agency's global expansion.
Salesforce.com's "State of Marketing" report surveyed B2B and B2C marketers around the globe on budgets, strategies, and metrics.
David Frankland led the research company's customer intelligence team and is a veteran of DoubleClick.