The business-oriented social network credits mobile adoption for reaching the milestone
Failing to measure ROI keeps marketers from getting to the big leagues.
The social network instantly extends its marketing reach to another billion mobile devices.
Whole Foods, Walmart, and Verizon get passing grades, but most retailers are flunking at connecting with customers locally, a study claims.
The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.
Forget going viral. Here are five ways marketers can leverage YouTube to drive loyalty and engagement.
The company merges the introduction with its Twitter and Tumblr measurement tools in a metrics social suite.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
Former USPS market research chief Kent Smith says the Post Office can thrive if it can stop acting like a commodity player and start exploiting opportunities.
Direct price matching with e-tailers is folly, but smartphone penetration and showrooming necessitate action from retailers. Could rebates be the answer?
Will connected specs catch on—at $1,500—with the general populace? Today we begin to find out.
Three fifths say their worries have increased in past 12 months and 80% want new laws on third-party data usage, according to a study.
The company partners with BriteVerify to offer automatic list cleaning to SMB clients.
Experts explain how some brands do more harm than good with their social media monologues and other breeches of social etiquette.
One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.
Two studies reveal consumers' expectations for, and flexibility on, mail and package delivery.
As Spidey's Uncle Ben would say, "With great [analytics] power, comes great responsibility."
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
No one's saying the massive security flaw isn't real—but lots of people are cynically noting how Heartbleed feels like part of a marketing campaign.
The PRC chairman asserts that the Postal Service's strategy to depersonalize consumers and ignore concerns of mailers can only end in failure.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.