It will then account for an estimated 28% of Facebook global ad revenues, says an eMarketer study.
It's a slow ascension. Just over a third of large enterprises support one. Names like Ford, Sephora, and Walmart, however, are leading the way.
CMOs complain their thought leadership is neither engaging nor authoritative, and fails to reach decision-makers.
Professionals are aiming for the green, but inadequate marketing budgets and ineffective strategies sometimes land them in the bunkers.
Interactivity and added options for brand engagement highlight the new options.
The fuel brand enhances its rewards program to boost engagement and drive people to fill up at its stations.
These days, 70% of stay-at-home dads do so by choice.
The marketing and branding consultant seeks to strengthen its digital chops.
For the first time, users of the email analytics provider can pull down data from other providers, consumers, and developers.
The social and mobile expert will direct strategy for the company's agency clients.
The mobile video advertising company claims to be the first to offer adhesive native video with sound across all mobile devices.
E-commerce players with intimate knowledge of Amazon think Marc Lore may have the time, money, and business model to keep the new marketplace aloft.
Spoiler alert: There seems to be more bad than good. See 10 of the biggest obstacles multichannel marketers face today.
70% of respondents say the performance of a mobile app impacts their perception of the retailer.
Nearly a third of women in an online shopping community said they used Amazon's one-day sale to begin their Christmas shopping.
The techno-wizards who made automatic targeting possible took in 55% of programmatic advertising revenues in 2014.
A new study from the research firm shows a direct correlation between customer experience prowess and organic growth rates.
Together, the two executives can produce sweet results.
Consumers are already starting their back-to-school shopping. Has your brand done its homework?
Online sales were 97% of what they did on the first big Christmas shopping day, and 60% of Cyber Monday's.