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Radio's Digital Business Is Up 12 Percent This Year

Radio's Digital Business Is Up 12 Percent This Year

Bread-and-butter spot ads are declining by 3%, but the medium's other-channel revenue shows life.

Data-Driven Marketing Speeds Success [infographic]

Data-Driven Marketing Speeds Success [infographic]

But poor data quality can stall progress.

The 'Sh' in Shakira Is for 'Shared'

The 'Sh' in Shakira Is for 'Shared'

The Colombian pop superstar bests Darth Vader to claim "Most Shared Video Ad Ever" honors, says Unruly's Top 20 Most Shared Ads of 2014 list.

SAP Names New CMO and First CDO

SAP Names New CMO and First CDO

Maggie Chan Jones, who helped Microsoft transition to the cloud, takes over from new chief digital officer Jonathan Becher.

Big Data's Latest Conquest: Real Estate

Big Data's Latest Conquest: Real Estate

RealtyTrac expands its lead-generation database from 1 million properties to 118 million.

Facebook's New Changes to Promotional Posts Continue to Anger Marketers

Facebook's New Changes to Promotional Posts Continue to Anger Marketers

Facebook announced further changes to the organic reach of promotional posts last week. Marketers are still fuming.

Online Retailers May Be Alone This Holiday Season

Online Retailers May Be Alone This Holiday Season

New research compares customer acquisition and retention to dating.

Who Loves Ya, Baby?

Who Loves Ya, Baby?

Thinking that likes and shares are lukewarm metrics, Hootsuite introduces The Love List. Dove, Friskies, and Kohl's are among this month's most adored.

Salesforce Extends Social Marketing Organization-Wide

Salesforce Extends Social Marketing Organization-Wide

It unveils a new version of Social Studio meant to be shared and employed across marketing, sales, and service clouds.

Adobe Launches In-App Messaging Via iBeacons

Adobe Launches In-App Messaging Via iBeacons

New location-based capabilities will also enable marketers to send and monitor location-based emails and social messages.

UGC Helps Shoppers Picture Life With Sony Electronics

UGC Helps Shoppers Picture Life With Sony Electronics

The electronics retailer relies on customers' social posts and photos to drive engagement and conversion.

Carper Questions Brennan's Appointment as Postmaster General

Carper Questions Brennan's Appointment as Postmaster General

The author of the Senate's postal reform bill wants to know more about the process used in her selection.

Forbes Enters the Data Game

Forbes Enters the Data Game

It partners with analytics aggregator Prosper Insights to launch the Forbes Executive Insight Center.

Holiday Sales to Grow 4 Percent

Holiday Sales to Grow 4 Percent

With the holiday shopping season starting earlier this year, retailers have their work cut out for them.

Mailers and Unions Unite!

Mailers and Unions Unite!

Over the past year big mailers and postal union officials worked together on a plan to rescue postal reform. But will legislators and the Postal Service listen to what they have to say?

Postal Service Reports $569 Million Revenue Increase for 2014

Postal Service Reports $569 Million Revenue Increase for 2014

Exigent increase boosts operating cash, but USPS still posts a $5.5 billion loss thanks to financial burdens and free-falling First Class Mail volume.

Donahoe Retires; Brennan Tapped as First Woman Postmaster General

Donahoe Retires; Brennan Tapped as First Woman Postmaster General

Postmaster General Patrick Donahoe, who helped guide the agency through troubled times, will step down on February 1, 2015. COO Megan Brennan is named to replace him.

Email's the Holiday Gift That Keeps on Giving

Email's the Holiday Gift That Keeps on Giving

More than 90% will depend on the inbox to deliver the results this December, while only 40% will use mobile.

Will Marketers Bring Home the Bacon in 2015? [Infographic]

Will Marketers Bring Home the Bacon in 2015? [Infographic]

A well-balanced budget may be in order for the New Year.

Marketing Technology Is Imperative to CMOs' Success

Marketing Technology Is Imperative to CMOs' Success

Well-integrated technologies impact business performance and increase marketing effectiveness.

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