The system bypasses the email channel to automatically deliver and store receipts in shoppers' devices.
The "Grand Alliance" tells the public that USPS management is out to "bury" the Postal Service with consolidation and work force reduction.
Not really. A new study suggests that fewer images and concise text drive higher click-through rates; however, fluctuations remain.
Half of Americans buy more from e-tailers who personalize their customer experience across all touch points.
Autopilot becomes the newest player in low-cost marketing automation, targeting small businesses with a cost of entry as low as $4 a month.
Blab thinks so, and introduces an upgrade to help marketers boost Twitter search rankings.
It will partner with established carriers on an MVNO that aims to merge cell and Wi-Fi networks seamlessly.
Winners of the 2015 Marketing&Tech Innovation Awards are tops in using technology and data as tinder to create sparks with their marketing.
Drake Darrow's promotion spells colleague and close friend Chris Tarton's firing. See how our readers would handle the situation.
CMO James Li and his entire team have reached their "we did it this way" limit in terms of Luther Crain's suggestions—always based on the successes from his previous job. What could Li say to explain the situation without dampening Crain's enthusiasm?
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
What's in our mailbox this month: Home Improvement
What's in our inbox this month: Event Ticket Sellers
Emma Carrasco set about getting inside the minds of NPR's current and prospective customers to guide the fledgling marketing team's strategic planning.
The Postal Museum is now laying the groundwork for telling the complex and significant story of the mailing industry.
Some quick info to keep you up-to-date, including the percentage of consumers who say that the concept of online privacy in 2015 is an illusion.
Its user base is less than 50 million and mostly female, but a new report pegs it as more marketing-friendly than Facebook, Instagram, and Twitter.
Display ads and emails will each command $1 billion for the first time. Direct mail merits most of the rest.
The FCC will regulate broadband Internet service as a public utility and ban paid prioritization of delivery.
The Postal Regulatory Commission okays the Postal Service's requests, but is still considering the transfer of some mail products to the competitive list.