Real Leading Ladies don't walk red carpets. They make strides in their industry.
The Orbis founder leaves Infor to join the cloud-based solutions provider.
Being eco-friendly can help brands earn some green, too.
Can ads effectively be measured on social media? The metrics mavens of Facebook, LinkedIn, and Twitter agree it's a work in progress.
USPS expects three other discount plans to proceed as planned, too.
Instagram drives engagement and brand affinity for the car pricing website.
The move sets the stage for the adoption of server encryption by the ad tech ecosystem.
Mobile's 76% growth paces the medium's fifth consecutive year of double-digit gains, according to the Internet Advertising Bureau.
Appboy introduces a system designed for scheduling timed, personalized reactions to app engagement to maximize revenue.
2015 Marketing Hall of Femme honorees hosted a Twitter chat on women and leadership. Here's what some of the leading women had to say about female empowerment.
For marketers concerned about cookie-less tracking of customers, TRUSTe issues a new solution.
The creativity-obsessed advertising and marketing industry publication makes a big splash with its hire of the highly regarded journalist.
The interactive retailer looks to him to sustain momentum in the omnichannel arena.
The Affinities function forms profiles using what other people post about targets, as well as what they post themselves.
An orderly and seamless customer experience is just what the carpet cleaning company needed.
Market dominant rates, hopes USPS, will hew to the same date. But a court decision looms that could change everything.
The veteran tech marketer takes over the growth strategy of this retail content marketing provider.
Conversion rates of qualified leads have been eroding for five years running, according to a study of global sales organizations.
But privacy and security concerns can make them go bananas.
Segments can be constructed by type of music, time of day, location, or mood.