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Valentine's Emailers See Bigger Open Rates With Smaller Lists

Valentine's Emailers See Bigger Open Rates With Smaller Lists

Brand suitors are being more selective and taking their time wooing customers.

MeritDirect Acquires Data Analytics Company FCI

MeritDirect Acquires Data Analytics Company FCI

It will put Furgiuele & Company to work mapping clients' customer journeys.

USPS Posts Net Income of $317 Million in First Quarter

USPS Posts Net Income of $317 Million in First Quarter

The gain was bolstered by low interest rates and the exigent surcharge; Postmaster General Megan Brennan continues her plea for postal reform.

In the Super Sunday Twitter Bowl, Money Talks

In the Super Sunday Twitter Bowl, Money Talks

Esurance blows out the tweeting competition with its $1 million offer, and Budweiser raises a glass to Peyton Manning.

Pro-Exigency Mailers Fire Back

Pro-Exigency Mailers Fire Back

Mailers that support a postal reform law preserving the 4.3% surcharge respond to those opposed to it.

Senator Tom Carper Is Bullish on Passing Postal Reform This Year

Senator Tom Carper Is Bullish on Passing Postal Reform This Year

The author of the new iPOST bill is determined to get relief for the Postal Service, and he's convinced there's no way to get that relief without making the exigent surcharge permanent.

Epicomm and Idealliance Boards Vote to Merge

Epicomm and Idealliance Boards Vote to Merge

If approved by membership votes, the two will come together as Idealliance in July.

Personalized Content Helps Companies Stack the Deck in Their Favor [Infographic]

Personalized Content Helps Companies Stack the Deck in Their Favor [Infographic]

But not everyone is following suit.

Mailers Rise Up Against iPOST

Mailers Rise Up Against iPOST

Thirty-two organizations—from RR Donnelley to Disabled American Veterans—unite in opposition to the first Congressionally mandated postal increase in 40 years.

Data-Driven Marketing Economy Tops $200 Billion

Data-Driven Marketing Economy Tops $200 Billion

Data business linked to marketing activities grew 35% and created 650,000 U.S. jobs between 2012 and 2014, DMA reports.

Keeee-rack! Lightning Hits Salesforce Sales and Service Clouds

Keeee-rack! Lightning Hits Salesforce Sales and Service Clouds

Benioff says new Lightning editions are game-changers for sales reps.They will roll out this quarter and next.

Email List Quality Trumps Subscriber Quantity

Email List Quality Trumps Subscriber Quantity

A recent study analyzes marketers' most effective tactics for a successful email list strategy, as well as their biggest challenges.

Cruz, the Direct Mail Disruptor

Cruz, the Direct Mail Disruptor

Did a controversial direct mail piece revealing people's "voting scores" cause more Cruz supporters to appear at the polls in Iowa?

Announcing the 2016 Marketing Hall of Femme Honorees

Announcing the 2016 Marketing Hall of Femme Honorees

These 15 chief marketers are turning heads—through their marketing acumen, collaborative approach to leadership, and customer focus.

AOL Is the Campaign Contribution Champion

AOL Is the Campaign Contribution Champion

And it's not even a close race. Accounting for just 4% of the addresses on presidential candidates' lists, AOL produces 22% of donation dollars.

Telenor Buys Tapad for $360 Million

Telenor Buys Tapad for $360 Million

The Nordic telecom aims to broaden its ad media profile with the acquisition of the cross-device ad platform.

Marketing Challenge: Retest or Roll With It: Answers

Marketing Challenge: Retest or Roll With It: Answers

Cameron MacDonnell is unsure as to whether his campaign test results are an anomaly. Should he retest or just run the campaign as is? Read the full story and provide your advice.

Fast Facts: February 2016

Fast Facts: February 2016

Some quick info to keep you up-to-date, including the best time to send an email, and the percent of marketers who say their creative teams are adequately staffed.

Marketing Chatter: February 2016

Marketing Chatter: February 2016

See what our tweeps have been getting up to this month. Follow us @dmnews.

Consumers Are Guarded About Their Data [Infographic]

Consumers Are Guarded About Their Data [Infographic]

Yet, some salute the practice of personalized customer service.

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