General Electric, Oster, Samsung, and nine others enlist in the Dash replenishment service, which lets "Things" re-order consumables.
Fewer than 30% of marketers track customers across touchpoints by using cookies.
Executives believe their marketing efforts influence buyers' decisions, but consumers are more likely to purchase after viewing firsthand resources.
This week's introduction of Customer Match by the Sultan of Search is long overdue, say marketing tech insiders.
Ninety-six percent of B2B marketers using account-based marketing report that it's a key driver of marketing success.
How to apply neuroscience to your marketing and appeal to customers' subconscious mind.
The 2015 Essential Guide to Email Marketing—everything you need to know about email marketing, all in one spot. Read on for insight.
Jacen Spring wanted to find unprofitable customers and try to bring them out of the red, and "fire" the costly customers. Coastal Construction, although a big spender, was a continuous drain on services and support. She debated how best to tell the CEO and Coastal's account rep her plan.
New CMO Jasper Trudeau saw an upcoming summer campaign and hated it, but a marketing head had already committed about $200,000 to it. Does he kill the campaign—taking the financial hit—or does he run with it and risk taking the heat of what he thinks will be a poor-performing campaign?
The days of FOMO as the reason for integrating mobile into the marketing mix are long gone. Today, it's do or die.
The luxury vehicle manufacturer relies on data and innovation to drive consumers through the purchase funnel.
More companies today are linking advertising technology and marketing automation. Here's a breakdown of what that union means for customers—and for each industry's future.
In March IDG hired Josh London as the first-ever corporate chief marketing officer of IDG Communications.
See what our tweeps have been getting up to this month. Follow us @dmnews.
Some quick info to keep you up-to-date, including the number of marketers who say their teams are understaffed.
"Information that was once implicit is now explicit—and available to marketers." -Atique Shah, Cox Automotive's VP of advanced analytics.
Committee chairs like Goodlatte are likely to have greater influence on legislation under a McCarthy regime.
More than 80% of Americans want to receive ads from retailers and e-tailers; though only 57% say they want to hear from them when there is a sale or promotion.
A spoonful of conversation goes a long way for Orange Leaf Frozen Yogurt.
Marketers' digital video watching and advertising habits vary greatly worldwide—and even here in North America.