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The Chief Data Officer Is Becoming a Staple of the C-Suite

The Chief Data Officer Is Becoming a Staple of the C-Suite

The CDO position aims to address the ever-increasing number of data issues companies face today.

Salesforce Announces Instagram Integration

Salesforce Announces Instagram Integration

Instagram currently boasts engagement levels of 70 million daily photo uploads and 2.5 billion likes per day.

The Reviews Are In: Angie's List Successfully Leverages Emotion in Email

The Reviews Are In: Angie's List Successfully Leverages Emotion in Email

The online ratings and reviews site relies on technology to remove the guesswork from crafting the most engaging subject lines.

Small-Screen Shopping Sales Soar

Small-Screen Shopping Sales Soar

Mass-market consumers purchased 335% more via their smartphones than they did in Q2 2014.

Data Is Today's MarTech Purchase Driver

Data Is Today's MarTech Purchase Driver

Experian Marketing Services announces enhancements to its Marketing Suite designed to better harness customer data.

Don't Let Bad Experiences Alienate Your Customers [Infographic]

Don't Let Bad Experiences Alienate Your Customers [Infographic]

Earthlings are willing to share their data to enhance their customer experiences.

This Should Be Exigency's Last Gasp, Mailers Say

This Should Be Exigency's Last Gasp, Mailers Say

A Postal Services showing signs of life and a Congress showing no signs of activity is a formula for exigency's demise, insiders say.

Exigency Marches On!

Exigency Marches On!

PRC OKs $1.19 billion in additional surcharge to mailers. The 4.3% topper on postal rates is expected to endure an additional eight months.

Holiday Emails Were Deployed Early in 2014

Holiday Emails Were Deployed Early in 2014

Eighty-three percent of retailers sent general holiday or winter-themed campaigns last year, making it 2014's most popular theme.

Autodialers on High Alert Over FCC Ruling

Autodialers on High Alert Over FCC Ruling

Its broad definition of what constitutes an autodialer has companies fearing lawsuits for conducting business as usual.

Dynamic Signal Unveils New Platform

Dynamic Signal Unveils New Platform

It aims to simplify the complexity of scaling programs enterprise-wide and allow a larger number of employees to share company-approved content.

Amazon Makes Pitch for Drone Airspace

Amazon Makes Pitch for Drone Airspace

In its mission to offer 30-minute delivery, it asks for a commercial drone space at between 200 and 400 feet.

Return Path Gets Into the Data Business

Return Path Gets Into the Data Business

The email intelligence provider launches a data service built on insights derived from two million inboxes.

Ebay Dumps Same-Day Delivery

Ebay Dumps Same-Day Delivery

Ebay Now becomes eBay Then, as the online marketplace decides immediate delivery does not work in its business plan.

Social Climbs the Customer Sat Charts

Social Climbs the Customer Sat Charts

And search declines on the American Customer Satisfaction Index as it struggles with mobile optimization.

American Consumers' Addiction to Smartphones Continues

American Consumers' Addiction to Smartphones Continues

Marketers, be aware: 89% of adults check their smartphones at least several times per day.

Unraveling the Mysteries of Mobile Marketing

Unraveling the Mysteries of Mobile Marketing

Mobile marketing may not be as easy as a swipe and a tap, but it's a channel that marketers must master.

Spoiled for Choice, Challenged by Attribution: Answers

Spoiled for Choice, Challenged by Attribution: Answers

Marketing VP Chris Brown is considering reassigning how much he allots to catalogs, email, and search—all of which drive online sales—but a new allocation strategy isn't clear based on past customer behaviors. More testing would help him decide but his budget is due in a week. What should he do?

Marketing Challenge: The Delicate Task of Firing a Customer

Marketing Challenge: The Delicate Task of Firing a Customer

Jacen Spring wanted to find unprofitable customers and try to bring them out of the red, and "fire" the costly customers. Coastal Construction, although a big spender, was a continuous drain on services and support. She debated how best to tell the CEO and Coastal's account rep her plan.

Running Marketing by Deeds, Not Words

Running Marketing by Deeds, Not Words

Silver Star Brands' Kathy Hecht chooses her words carefully—she'd much rather do marketing than talk about it.

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