The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.
In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.
Why do four out of five marketers refuse to send abandoned cart emails even though they get 20% conversion rates? We don't know. We're asking you.
It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.
The future looks bright for interactive channels.
The pilot project without a pilot will deliver prescription drugs to the North Sea Island of Juist.
Consumers remain enraptured in the latest products from Apple and Samsung. Will shoppers give the new Blackberry Passport the time of day?
Aggregating user-generated content helps the company stay ahead of the puck in terms of fan interactivity.
Cliff Rucker talks Negotiated Service Agreements, reduced Priority Mail rates, and increased promotional periods.
Bad weather is brewing in the marketing cloud, says a new study. Fully 100% of leading airline, insurance, and retail sites host unwanted intruders.
This week, Crimson Hexagon's social media library collection passed half a trillion tweets. The more, the better, says one client.
Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.
Snap Admail targets recipients, plans delivery routes, designs creative, and figures postage for SMBs in matters of hours.
The family owned pet store redesigns its website to bring the in-store experience online.
Though they lack confidence in their mobile strategies and apps, retailers list mobile commerce ninth on their Christmas to-do lists, an eBay study reports.
The company relied on digital to get its growing children's apparel brand off of the ground.
Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.
An analyst's view of what marketers need to know about the marketing automation company's product announcement.
Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.
The marketing automation company extends its capabilities to the sales team.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.