Following its own acquisition by Verizon, AOL broadens its programmatic capabilities in the mobile arena.
Content, performance, and security—these are three areas an entire organization needs to home in on. Here's what brands can do if they're not.
Eighty-eight percent of social messages to brands go unanswered for 72 hours.
And that content is most likely to take wing being shared among friends and family, says a survey of 2,000 consumers.
When it comes to campaign emails, it's the other guys who've got troubles, not the ex-Secretary of State.
The youth marketing expert is charged with delivering on the agency's promise to lead in data-driven creativity.
With the surcharge due for removal in April and a new postal reform bill circulating, the Postal Service moves to keep exigency alive.
Instagram boasts more than 300 million active monthly users and 70 million photos uploaded each day.
Learn to humanize their approach, they can.
Marketers who ignore the influence of marketing on customer experience do so at their peril.
A week into her new role as chief marketing and sales officer, Abigail Bruner heard two of her top salespeople hatch a plan to pitch themselves to the competition. What should she do? Read the full story and provide your advice.
Logan Christensen had spent the past six months watching his data-driven advice go unheeded as conversion rates dropped precipitously. The issue: new CMO Loretta Drago. He stood waiting for Drago to answer a question—wondering if her response would be to fire him—and debated his next best course of action.
Retail industry veteran John Aylward joined HSN Inc. this past spring as EVP and CMO for operating division HSN.
See what our tweeps have been getting up to this month. Follow us @dmnews.
Some quick info to keep you up-to-date, including the percentage of consumers who are willing to share their data to improve their customer experience.
Customers who consistently enjoy brand experiences tend to buy more, spend more when they buy, cost less to serve, advocate, and forgive mistakes.
Internet transactions to play a larger role in the best holiday season in five years, a new study predicts.
That's big in the middle back-to-school season, especially since the emergence of buy buttons on social networks.
It's difficult for politicians to be direct about anything, but the smart ones will use direct methods to wring value from their marketing budgets in 2016.
A 3-2 decision of commissioners rules that the Postal Service failed to prove loss of business to competitors by keeping the class market dominant.