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Could 2015 Be Pinterest's Year?

Could 2015 Be Pinterest's Year?

Its user base is less than 50 million and mostly female, but a new report pegs it as more marketing-friendly than Facebook, Instagram, and Twitter.

Big Money for Big Data: Marketers Will Spend $11.5 Billion in 2015

Big Money for Big Data: Marketers Will Spend $11.5 Billion in 2015

Display ads and emails will each command $1 billion for the first time. Direct mail merits most of the rest.

FCC Passes Net Neutrality Rules in 3-2 Vote

FCC Passes Net Neutrality Rules in 3-2 Vote

The FCC will regulate broadband Internet service as a public utility and ban paid prioritization of delivery.

New Postal Rates for Competitive Products Approved

New Postal Rates for Competitive Products Approved

The Postal Regulatory Commission okays the Postal Service's requests, but is still considering the transfer of some mail products to the competitive list.

Are Marketers Using Too Many Channels and Vendors?

Are Marketers Using Too Many Channels and Vendors?

Marketers are wasting time managing multiple vendors that could be better spent on strategy, a study suggests.

FCC's Wheeler is No Show, Oversight Chairman Chaffetz Not Amused

FCC's Wheeler is No Show, Oversight Chairman Chaffetz Not Amused

The House Oversight Committee cancels hearing on net neutrality rules after the FCC chief declines to testify.

Postal Regulatory Commission Approves 2 Percent Rate Hike

Postal Regulatory Commission Approves 2 Percent Rate Hike

It rules that the increase suggested by USPS is in line with price cap regulations. New prices will take effect on April 26.

New Facebook App Helps Manage Ads While On the Go

New Facebook App Helps Manage Ads While On the Go

Marketers can now create and monitor ads from their iOS devices.

Digital Advertising Alliance Intros App for Data Opt-Out

Digital Advertising Alliance Intros App for Data Opt-Out

The mobile pieces of the data collection opt-out puzzle are put in place.

Valpak Rebrands Itself

Valpak Rebrands Itself

The prodigious mailer's upbeat new blue and green logo marks it as a good neighbor and a digital player.

EU Digital Commish Calls Out Google and Facebook

EU Digital Commish Calls Out Google and Facebook

Gunther Oettinger pushes for one pan-European data protection plan to keep American Web giants from sucking up data in weak-link states.

The Ins and Outs of Inbound Marketing

The Ins and Outs of Inbound Marketing

Improving lead quality is marketers' most important objective for inbound marketing in 2015.

Target Lowers Free Shipping Threshold to Orders of $25

Target Lowers Free Shipping Threshold to Orders of $25

The move puts pressure on Walmart, Amazon, and Best Buy, all of which now have higher minimums.

Lattice Engines and Madison Logic Partner on Customer Intelligence

Lattice Engines and Madison Logic Partner on Customer Intelligence

They will offer a single service combining predictive analytics and purchase intent data.

Netflix and Coldwell Banker Win the Social Media Oscars

Netflix and Coldwell Banker Win the Social Media Oscars

Among Academy Award broadcast advertisers, they grabbed the biggest share of the social media spotlight.

Pitney Bowes Intros Multi-Job Inserting System

Pitney Bowes Intros Multi-Job Inserting System

A mobile-compatible digital interface lets mailers react quickly when moving from letters to flats in the same work cell.

Direct Mail Legend Malcolm Decker Is Dead at 87

Direct Mail Legend Malcolm Decker Is Dead at 87

He beat a record for a direct mail subscription piece that stood for 30 years at the Wall Street Journal.

Birdman Will Be the Choice on Sunday

Birdman Will Be the Choice on Sunday

And old white men will make it. That's Exponential's call, and the data-driven ad network's picked the last two Best Picture winners.

2015 Essential Guide to Content Marketing

2015 Essential Guide to Content Marketing

The 2015 Essential Guide to Content Marketing—everything you need to know about content marketing, all in one spot. Read on for insight.

Getting Elected Just Got Cheaper

Getting Elected Just Got Cheaper

Barber shops and pizza parlors entered the digital arena long ago. Now candidates for local office can toss their hats into the ring.

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