Latest News

Monetizing Marketing Data

Monetizing Marketing Data

A data-driven approach to marketing provides a competitive advantage.

The Loyalty Equation

The Loyalty Equation

Balancing brands' financial needs with consumers' emotional desires is one problem marketers have yet to solve. Data is the way to a solution.

Good Marketer, Bad Attitude: Answers

Good Marketer, Bad Attitude: Answers

Jaden Waterman was hired a year ago to oversee email marketing. He's doing a better job than his predecessor, however, he has an attitude. Waterman's boss, Lenore Cranston, has spoken to him, but to no avail. See how our readers would handle this situation.

Marketing Challenge: Too Old to Be Digital?

Marketing Challenge: Too Old to Be Digital?

Paulo Gonzales (53) and Bev Wilson (48) are digitally savvy and have had continued success. Regardless, CEO Glenn Eichert is convinced that the company needs a younger digital leader and set out to find one, without discussing it with the pair. Insulted, they decided to approach Eichert about it, but were torn about the best approach to take. What should they do?

Fast Facts: April 2015

Fast Facts: April 2015

Some quick info to keep you up-to-date, including the percentage of consumers who notice product placement in TV or film.

Marketing Chatter: April 2015

Marketing Chatter: April 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.

Delivered: Financial Services Mailers

Delivered: Financial Services Mailers

What's in our mailbox this month: Financial Services

Delivered: Sweepstakes Emails

Delivered: Sweepstakes Emails

What's in our inbox this month: Sweepstakes

Petco Aims to Be Top Dog

Petco Aims to Be Top Dog

The animal supply retailer turns 50 this year, and it's keeping up with what its customers crave most—meaty marketing to engage them.

Got Skills?

Got Skills?

Today's CMOs are finance- and tech-savvy business leaders. Here's what it takes for marketers to step into the C-suite.

What's Your Branding Approach When You Are the Cadillac of Brands?

What's Your Branding Approach When You Are the Cadillac of Brands?

Uwe Ellinghaus is using his flair for customer advocacy to refuel Cadillac's marketing engine.

USPS Delays Rate Changes for First Class and Packages, Too

USPS Delays Rate Changes for First Class and Packages, Too

The U.S. Postal Service Board of Governors felt it best to implement all price and classification changes at the same time.

Costco, USAA, Netflix, and JetBlue Lead in Net Promoter Scores

Costco, USAA, Netflix, and JetBlue Lead in Net Promoter Scores

Medicare, eBay, Hotels.com and Walmart Pharmacy, meanwhile, find theirs in decline.

Lattice Engines Drives Predictive Analytics to Sales Teams

Lattice Engines Drives Predictive Analytics to Sales Teams

A new application promises to help sales organizations spot likely buyers in purchased lists and dormant account files.

MRC Chief: Mobile Metrics Standards Are a Long Way Off

MRC Chief: Mobile Metrics Standards Are a Long Way Off

To get a handle on the hard-to-track and evolving channel, George Ivie needs more help (and more data) from marketers.

Storytelling Proves to Be the Perfect Prescription for HealthCentral.com

Storytelling Proves to Be the Perfect Prescription for HealthCentral.com

Content marketing that engages and inspires readers is just what the doctor ordered for this health website.

Marketers Love Programmatic Buying, Except When They Don't

Marketers Love Programmatic Buying, Except When They Don't

More than three quarters of brand marketers consider programmatic important, but few implement the practice.

USPS Postpones April 26 Date for New Rates

USPS Postpones April 26 Date for New Rates

The Board of Governors does the wise thing—deciding to wait until all new rates are approved by the PRC before setting a new date.

Content That Fits Your Marketing Strategy to a Tea [Infographic]

Content That Fits Your Marketing Strategy to a Tea [Infographic]

Marketers are heating up engagement by steeping customers in an abundance of valuable content.

Neustar Partners With Nielsen on Campaign Metrics

Neustar Partners With Nielsen on Campaign Metrics

The campaign intelligence company looks to bolster the quality of its online-offline metrics.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: