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B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Wal-Mart Stores May Match Online Prices

Wal-Mart Stores May Match Online Prices

The move would accompany a focus on Internet sales, which the retailer intends to grow by as much as 40% over the next four years.

DMA2014: Insight, Strategy, and Innovation

DMA2014: Insight, Strategy, and Innovation

Customer experience wisdom from the mouths of leading data-driven marketers at DMA2014.

Magic Johnson Dominates the Marketing Game

Magic Johnson Dominates the Marketing Game

Sports legend and entrepreneur Earvin "Magic" Johnson reveals how he's winning off the court.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Google Inbox Clicks With Marketers

Google Inbox Clicks With Marketers

Email marketing experts see largely positives in the new mobile app that gives people greater control of and access to their inboxes.

The Twitterverse Is Not Expanding Fast Enough for Investors

The Twitterverse Is Not Expanding Fast Enough for Investors

Twitter's earnings report yesterday had users growing less than 5%. Wall Street reacts today with a 13% decline in the social network's stock price.

Email Marketers Need Not Apply

Email Marketers Need Not Apply

Only 6% of companies deem email a desirable skill when hiring staff. Specialists are out, brand generalists are back in, says a new Forrester study.

Marketers Are Still Novices When it Comes to Experiential Commerce

Marketers Are Still Novices When it Comes to Experiential Commerce

Despite e-commerce's advantages, marketers still have a hard time understanding how to provide better customer experiences.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.

Success Goes Up When Marketers Write it Down

Success Goes Up When Marketers Write it Down

A documented content marketing strategy can lead to more success, says a CMI study.

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

Sorry Millennials, Gen Xers are the Real Device Divas

Sorry Millennials, Gen Xers are the Real Device Divas

And men account for a greater percentage of total time spent on mobile, according to a Nielsen survey.

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Is Your Content Strategy Aligned With the Stars?

Is Your Content Strategy Aligned With the Stars?

With so many content placement options, you need to link the ones that make sense. Think constellations, suggests Edelman's content chief.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Target Fires First Salvo in Holiday Shipping Wars

Target Fires First Salvo in Holiday Shipping Wars

Free 3-to-5-day shipping on all orders from Target commences immediately. Other top retailers still require order minimums.

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