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Pinterest Enlists Partners to Help Scale Brand Activity

Pinterest Enlists Partners to Help Scale Brand Activity

It selects 10 partners to help brands optimize their results through such improvements as better scheduling and image selection.

Digital Video Ad Spending to Top $10 Billion in 2015

Digital Video Ad Spending to Top $10 Billion in 2015

Two thirds of brands and agencies will shift budget away from TV to fund the 43% YOY increase.

Marketing Hall of Femme 2015: It's All About Purpose

Marketing Hall of Femme 2015: It's All About Purpose

American Red Cross CMO Peggy Dyer says that grit, heart, and authenticity are the formula for purposeful marketing.

18 Chief Marketers Who Put the "Excel" in Excellent

18 Chief Marketers Who Put the "Excel" in Excellent

Real Leading Ladies don't walk red carpets. They make strides in their industry.

Anaplan Names Halloran CMO

Anaplan Names Halloran CMO

The Orbis founder leaves Infor to join the cloud-based solutions provider.

How Green Are Your Consumers? [Infographic]

How Green Are Your Consumers? [Infographic]

Being eco-friendly can help brands earn some green, too.

Meeting of the Social Measurement Minds

Meeting of the Social Measurement Minds

Can ads effectively be measured on social media? The metrics mavens of Facebook, LinkedIn, and Twitter agree it's a work in progress.

Earned Value Mail Promo to Launch on Schedule

Earned Value Mail Promo to Launch on Schedule

USPS expects three other discount plans to proceed as planned, too.

TrueCar's Social Campaign Fosters More Than Just Puppy Love

TrueCar's Social Campaign Fosters More Than Just Puppy Love

Instagram drives engagement and brand affinity for the car pricing website.

AdRoll Partners With Google to Make the Web Safer

AdRoll Partners With Google to Make the Web Safer

The move sets the stage for the adoption of server encryption by the ad tech ecosystem.

Internet Advertising Revenues Close in on $50 Billion

Internet Advertising Revenues Close in on $50 Billion

Mobile's 76% growth paces the medium's fifth consecutive year of double-digit gains, according to the Interactive Advertising Bureau.

An App For Making Apps Work Better

An App For Making Apps Work Better

Appboy introduces a system designed for scheduling timed, personalized reactions to app engagement to maximize revenue.

When Women Thrive, Businesses Win

When Women Thrive, Businesses Win

2015 Marketing Hall of Femme honorees hosted a Twitter chat on women and leadership. Here's what some of the leading women had to say about female empowerment.

Digital Detectives Can Now ID Device Fingerprinting

Digital Detectives Can Now ID Device Fingerprinting

For marketers concerned about cookie-less tracking of customers, TRUSTe issues a new solution.

Campaign US Appoints Douglas Quenqua Editor-in-Chief

Campaign US Appoints Douglas Quenqua Editor-in-Chief

The creativity-obsessed advertising and marketing industry publication makes a big splash with its hire of the highly regarded journalist.

Gap and Starbucks Veteran Aylward Takes Marketing Helm at HSN

Gap and Starbucks Veteran Aylward Takes Marketing Helm at HSN

The interactive retailer looks to him to sustain momentum in the omnichannel arena.

Crimson Hexagon Rolls Out Social Audience Tool

Crimson Hexagon Rolls Out Social Audience Tool

The Affinities function forms profiles using what other people post about targets, as well as what they post themselves.

Stanley Steemer Cleans Up Its Email and Direct Mail Strategies

Stanley Steemer Cleans Up Its Email and Direct Mail Strategies

An orderly and seamless customer experience is just what the carpet cleaning company needed.

New Competitive Postal Rates to Take Effect May 31

New Competitive Postal Rates to Take Effect May 31

Market dominant rates, hopes USPS, will hew to the same date. But a court decision looms that could change everything.

Spivey Named CMO of Bazaarvoice

Spivey Named CMO of Bazaarvoice

The veteran tech marketer takes over the growth strategy of this retail content marketing provider.

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