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Mobile Will Ring Up a Quarter of All E-Com Sales by 2016

Mobile Will Ring Up a Quarter of All E-Com Sales by 2016

Internet transactions to play a larger role in the best holiday season in five years, a new study predicts.

Abercrombie and Aeropostale Are the Top Social Retailers

Abercrombie and Aeropostale Are the Top Social Retailers

That's big in the middle back-to-school season, especially since the emergence of buy buttons on social networks.

Congressional Candidates Wasted $240 Million on TV in 2014

Congressional Candidates Wasted $240 Million on TV in 2014

It's difficult for politicians to be direct about anything, but the smart ones will use direct methods to wring value from their marketing budgets in 2016.

PRC Denies Competitive Status to First Class Parcels

PRC Denies Competitive Status to First Class Parcels

A 3-2 decision of commissioners rules that the Postal Service failed to prove loss of business to competitors by keeping the class market dominant.

Small Businesses and Consumers Not on the Same (Web)Page

Small Businesses and Consumers Not on the Same (Web)Page

One in three small businesses don't have a presence on social media.

Addicted to Email

Addicted to Email

Nine out of 10 check personal email at work, says an Adobe study. Two out of 10 check their inboxes constantly.

Salesforce Lightning Strikes

Salesforce Lightning Strikes

The CRM reset introduces more than 25 innovations based on feedback from 150,000-plus customers.

4 Ways to Make Push Notifications Part of the Integrated Experience

4 Ways to Make Push Notifications Part of the Integrated Experience

Because relying on push alone is not enough.

Illinois Gov Derails Bill Restricting Collection of Marketing Information

Illinois Gov Derails Bill Restricting Collection of Marketing Information

Rauner issues an amendatory veto for a data breach notification bill that sought to limit collecting online search and purchase history.

Instagram Ads Tops Facebook's for Click-Through Rate

Instagram Ads Tops Facebook's for Click-Through Rate

But its CPM of $6.29 is almost double that of its owner's.

Oracle Makes New Addition to Its Marketing Cloud

Oracle Makes New Addition to Its Marketing Cloud

It acquires A/B testing and segmentation company Maxymiser.

Target's Digital Sales Rise 30 Percent

Target's Digital Sales Rise 30 Percent

Web transactions accounted for one-fourth of comp sales increases, helped in part by an improved free shipping strategy.

The Twitter Audience Platform Debuts

The Twitter Audience Platform Debuts

It replaces the Publisher Network with the addition of tweet engagements and video views.

Sysomos Announces Partnership With DataSift

Sysomos Announces Partnership With DataSift

The pact is Sysomos' effort to provide its clients access to anonymized and aggregated Facebook topic data.

Millennial Moms Choose Nutrition

Millennial Moms Choose Nutrition

Nutrition is the main concern among millennial mothers when preparing their child's lunch—more so than price and convenience.

Kahuna Enters New Phase With Funding and Product Improvements

Kahuna Enters New Phase With Funding and Product Improvements

CEO Adam Marchick says the $45 million will be used to explore new personalized pathways in multichannel marketing.

Spredfast Acquires Shoutlet

Spredfast Acquires Shoutlet

The social software provider acquired the provider of social data integration.

Precision Targeting: CPGs Must Engage Elite 1 Percent to Launch New Products

Precision Targeting: CPGs Must Engage Elite 1 Percent to Launch New Products

They must locate and promote to the one out of every 143 consumers who make or break their new products.

Marketers and the Beanstalk

Marketers and the Beanstalk

Marketers have been handed magic tech beans to lift them to unheard-of heights. But according to a new study, they are developing acrophobia.

'Let's End De Facto Rate Increases,' Mailers Plead

'Let's End De Facto Rate Increases,' Mailers Plead

Five mailers groups petition the PRC to define what constitutes trivial rate increases in operational changes installed by the Postal Service.

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