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Instagram Ad Sales to Grow 5X in Next Two Years

Instagram Ad Sales to Grow 5X in Next Two Years

It will then account for an estimated 28% of Facebook global ad revenues, says an eMarketer study.

The Rise of the Innovation Center

The Rise of the Innovation Center

It's a slow ascension. Just over a third of large enterprises support one. Names like Ford, Sephora, and Walmart, however, are leading the way.

Marketing Content Gets Bad Reviews...From CMOs

Marketing Content Gets Bad Reviews...From CMOs

CMOs complain their thought leadership is neither engaging nor authoritative, and fails to reach decision-makers.

Are Your Lead-Gen Strategies Up to Par? [Infographic]

Are Your Lead-Gen Strategies Up to Par? [Infographic]

Professionals are aiming for the green, but inadequate marketing budgets and ineffective strategies sometimes land them in the bunkers.

AOL Rolls Out New Video Formats

AOL Rolls Out New Video Formats

Interactivity and added options for brand engagement highlight the new options.

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

The fuel brand enhances its rewards program to boost engagement and drive people to fill up at its stations.

Millennial Dads Challenge Traditional Gender Roles

Millennial Dads Challenge Traditional Gender Roles

These days, 70% of stay-at-home dads do so by choice.

Prophet Acquires Altimeter Group

Prophet Acquires Altimeter Group

The marketing and branding consultant seeks to strengthen its digital chops.

Return Path Merges Three Data Streams in the Cloud

Return Path Merges Three Data Streams in the Cloud

For the first time, users of the email analytics provider can pull down data from other providers, consumers, and developers.

Epsilon Names Edwards CDO of Agency Business

Epsilon Names Edwards CDO of Agency Business

The social and mobile expert will direct strategy for the company's agency clients.

Trion Announces Mobile Enhancements

Trion Announces Mobile Enhancements

The mobile video advertising company claims to be the first to offer adhesive native video with sound across all mobile devices.

Will Jet.com Fly?

Will Jet.com Fly?

E-commerce players with intimate knowledge of Amazon think Marc Lore may have the time, money, and business model to keep the new marketplace aloft.

The Good and Bad News About Marketing

The Good and Bad News About Marketing

Spoiler alert: There seems to be more bad than good. See 10 of the biggest obstacles multichannel marketers face today.

A Seamless App Experience or Bust

A Seamless App Experience or Bust

70% of respondents say the performance of a mobile app impacts their perception of the retailer.

Prime Day Really WAS Pre-Black Friday

Prime Day Really WAS Pre-Black Friday

Nearly a third of women in an online shopping community said they used Amazon's one-day sale to begin their Christmas shopping.

Ad Tech Companies Reap Bulk of Programmatic Payouts

Ad Tech Companies Reap Bulk of Programmatic Payouts

The techno-wizards who made automatic targeting possible took in 55% of programmatic advertising revenues in 2014.

Forrester: A Top-Notch Customer Experience Is a Sure Revenue Builder

Forrester: A Top-Notch Customer Experience Is a Sure Revenue Builder

A new study from the research firm shows a direct correlation between customer experience prowess and organic growth rates.

The Profitable CFO-CMO Partnership [Infographic]

The Profitable CFO-CMO Partnership [Infographic]

Together, the two executives can produce sweet results.

Study Up on Omnichannel to Ace This Back-to-School Season

Study Up on Omnichannel to Ace This Back-to-School Season

Consumers are already starting their back-to-school shopping. Has your brand done its homework?

Prime Day Volume Nears Black Friday's for Third-Party Sellers

Prime Day Volume Nears Black Friday's for Third-Party Sellers

Online sales were 97% of what they did on the first big Christmas shopping day, and 60% of Cyber Monday's.

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