Conversion rates of qualified leads have been eroding for five years running, according to a study of global sales organizations.
But privacy and security concerns can make them go bananas.
Segments can be constructed by type of music, time of day, location, or mood.
Two Senators also introduce new data security legislation, as Congress perseveres in a years-long effort to set national standards for privacy compliance.
Nonprofits must replace more than $25 billion in revenue each year. Their biggest challenge: better data management.
The huge infrastructure provider releases SparkPost, which promises enterprise-level delivery of 2 million emails a month for under $1,000.
Private equity fund Halyard Capital announced its acquisition of Harte Hanks Market Intelligence and The Aberdeen Group.
It adds mobile engagement and ad-tracking capabilities, promising users a single, consistent voice across all channels.
More than half of marketers predict their search rankings will change when the mobile-friendly update launches next week.
Marketers can learn a lot by simply looking at how consumers email each other.
More than one third of marketers say they don't use blogs while looking for vendors.
The functions of multichannel analysts are laid out in a new report from the Digital Analytics Association.
Prime Air will take to the skies in controlled, small-scale tests carrying payloads.
Intelligence and engagement tools will give salespeople powers previously reserved for marketers, says Pardot's GM.
The Postal Service's new boss holds a Town Hall discussion on prospecting rates, NSA's, and closer consultations on operational changes.
Everything seems to be so different today in marketing, from customers' expectations to modern tools and the constant deluge of data. Here's some advice on how to stay ahead of the curve.
Indeed, marketers are in the thick of it in terms of segmentation.
The insurance company gets into fan engagement beast mode.
Almost 6% more marketers will run a video ad campaign on the social networking site, according to Mixpo.
US Monitor launches a mailing condition reporting service to help mailers ensure a positive experience for their customers.