Two 20-year industry veterans, including longtime AOL marketer Stephanie Dolgins, land in important new roles.
Bowing to a PRC order, the Postal Service finally files its Q1 report on surcharge revenue, which totaled $586 million.
A data-driven approach to marketing provides a competitive advantage.
Balancing brands' financial needs with consumers' emotional desires is one problem marketers have yet to solve. Data is the way to a solution.
Jaden Waterman was hired a year ago to oversee email marketing. He's doing a better job than his predecessor, however, he has an attitude. Waterman's boss, Lenore Cranston, has spoken to him, but to no avail. See how our readers would handle this situation.
Paulo Gonzales (53) and Bev Wilson (48) are digitally savvy and have had continued success. Regardless, CEO Glenn Eichert is convinced that the company needs a younger digital leader and set out to find one, without discussing it with the pair. Insulted, they decided to approach Eichert about it, but were torn about the best approach to take. What should they do?
Some quick info to keep you up-to-date, including the percentage of consumers who notice product placement in TV or film.
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What's in our mailbox this month: Financial Services
What's in our inbox this month: Sweepstakes
The animal supply retailer turns 50 this year, and it's keeping up with what its customers crave most—meaty marketing to engage them.
Today's CMOs are finance- and tech-savvy business leaders. Here's what it takes for marketers to step into the C-suite.
Uwe Ellinghaus is using his flair for customer advocacy to refuel Cadillac's marketing engine.
The U.S. Postal Service Board of Governors felt it best to implement all price and classification changes at the same time.
Medicare, eBay, Hotels.com and Walmart Pharmacy, meanwhile, find theirs in decline.
A new application promises to help sales organizations spot likely buyers in purchased lists and dormant account files.
To get a handle on the hard-to-track and evolving channel, George Ivie needs more help (and more data) from marketers.
Content marketing that engages and inspires readers is just what the doctor ordered for this health website.
More than three quarters of brand marketers consider programmatic important, but few implement the practice.
The Board of Governors does the wise thing—deciding to wait until all new rates are approved by the PRC before setting a new date.