Car marketers' digital spend now accounts for up to 40% of their marketing budgets, and it's increasing fast, says auto agency veteran Raj Gill.
If you're a responsible, strategic, and effective marketer who's positive and driven when it comes to innovative organizational change, then you're a competitive and creative expert for our times.
Sign of the times: Mobile has become so central to the direct marketing equation that it requires its own honcho.
The veteran of Reed Elsevier and the National Rifle Association is tapped to handle policy matters in the states.
The former chiefs of the two divisions, Susan Giannino and Andrew Bruce, will lead the newly formed Publicis North America.
The home improvement retailer builds in-store engagement and revenue through its mobile app.
New capabilities arise from study showing 50% inflation of metrics on a third of e-commerce sites.
Toyota Corolla, Cadbury, and Ritz are among the first brands to use +Post ads.
Gmail's click rate dipped for the first time in years, says a new study. Marketers need to focus on optimizing emails for mobile, where the Tabs format is not operational.
Even more believe that companies delete negative critiques of their products and services online.
The coalition praises the Postal Regulatory Commission for helping protect mailers against USPS's "monopoly powers."
Goodlatte bill is a setback to "non-practicing entities" that file frivolous lawsuits and a win for the direct marketing industry.
Consumers' hunger for shopping grows from Thanksgiving to Cyber Monday, but their mobile appetite dwindles.
The social network's tailored audience service comes out of beta test and goes global.
Merging the digital with the physical retail space increases conversions, say company marketers.
The Publicis Groupe unit and its CEO Laura Desmond will put to the test Acxiom's claim that AOS can improve the cohesiveness of multichannel campaigns.
A survey of consumers finds they're more than willing to press the 'buy' button on their smartphones--if properly approached.
Marketing think tanks are not one-size-fits-all. Companies need to scrutinize and plan before deciding what they want in a lab, says a new report from Forrester.
Kmart, Home Depot, Nordstrom, and OfficeMax will prevail in inboxes; Amazon and Bergdorf's will falter, a study claims.
IBM reports that Cyber Monday sales are up 20% over 2012; Adobe says mobile purchases soared by 80%.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.