The average push notification opt-in rate is 62%.
Return Path studied 600,000 inboxes and found that marketers may be a little too shy about filling them up.
One or the other has led the Temkin list since its inception. Retailers and financial institutions dominate.
Hilton and Rowdy Gentlemen lead the email opens parade heading into the big summer weekend.
Data-driven marketers are impressed with the lead-generation ad device, now in test.
More than a quarter of millennials have faked their birthdays when signing up for a newsletter to get a discount.
The premium denim brand provides a personalized shopper experience that's a cut above the rest by bringing the benefits of the in-store experience to the online realm.
Platforms like Google and Facebook, not apps, will control mobile minutes and, in turn, the mobile universe, says a Forrester report.
What better way to celebrate social media than with copious amounts of tweets and posts?
The social network adds it as an option along with the current three-second standard.
Real Mail Notification delivers folks a morning preview of their daily mail and allows them to interact digitally with direct mail pieces.
Multi-brand apparel licensing company La Jolla Group is dressing up its omnichannel marketing strategy by adding personalization to its email campaigns.
More than three quarters of millennials are willing to pay to join fee-based loyalty programs.
A Temple University neuromarketing study finds that direct mail tops digital media for engagement time, recall, and ultimate purchase.
Our most-read infographics so far this year illustrate the continued ascent of email, the nagging difficulties of CX, and the wonderland called digital marketing.
The cost to maintain loyal users dropped 10% to $2.47 in May, as app developers turn up the volume on targeting.
31% of millennials say the decision of what to cook is the least enjoyable part of the cooking process.
Deciding between first-, second-, and third-party data can be more than some marketers can bear.
Marching ever further away from its diary days, the ratings king widens its digital footprint with BrightRoll, DoubleClick, Rocket Fuel, Viant, among others.
Smartphone and tablet views have quadrupled in two years, leading mobile to claim 50% of video viewership by year's end, says a study.