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Content That Fits Your Marketing Strategy to a Tea [Infographic]

Content That Fits Your Marketing Strategy to a Tea [Infographic]

Marketers are heating up engagement by steeping customers in an abundance of valuable content.

Neustar Partners With Nielsen on Campaign Metrics

Neustar Partners With Nielsen on Campaign Metrics

The campaign intelligence company looks to bolster the quality of its online-offline metrics.

Facebook, Twitter to Claim a Third of Display Ads in Two Years

Facebook, Twitter to Claim a Third of Display Ads in Two Years

Mobile's rise is the cause. Device display will pass desktop ads for the first time in 2015, according to a new forecast.

Will Subway's Wi-Fi Program Satisfy its Appetite for Customer Data and Loyalty?

Will Subway's Wi-Fi Program Satisfy its Appetite for Customer Data and Loyalty?

The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.

Digital to Account for More Than a Quarter of all Ad Spend in 2016

Digital to Account for More Than a Quarter of all Ad Spend in 2016

Data from 59 markets suggests that digital will, for the first time ever, account for more than a quarter of ad spend next year.

Special Postal Rate for Discover Is Rejected

Special Postal Rate for Discover Is Rejected

Facing a possible $18 million net loss on the deal, the Postal Service has an NSA rejected for the first time.

USPS Ordered to File Late Surcharge Report

USPS Ordered to File Late Surcharge Report

More than a month late with its exigency revenue accounting, the Postal Service receives a notice from the PRC to file it by week's end.

Three Ways Collaboration Catalyzes Omnichannel Marketing

Three Ways Collaboration Catalyzes Omnichannel Marketing

If there's more talk about marketing than there is action delivering it, collaboration may be lacking.

Mo' Data, Mo' Problems

Mo' Data, Mo' Problems

Obtaining a single view of the customer brings with it multiple problems. Only 6% of companies globally claim to have achieved it, says a new study.

Laben Named Wunderman Chief Data Officer

Laben Named Wunderman Chief Data Officer

The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.

Startup Raises $35 Million for Predictive App-alytics

Startup Raises $35 Million for Predictive App-alytics

The Series D funding more than doubles the VC stake in Localytics, an analytics platform for app marketers.

Send Emails Your Subscribers Actually Want to Read

Send Emails Your Subscribers Actually Want to Read

A recent study reinforces that personalization helps marketers' messages stand out in the inbox.

Google Exec Tapped as Weather Company CMO

Google Exec Tapped as Weather Company CMO

Google head of agency client development David Jaye leaves to take the marketing helm at The Weather Channel's parent company.

Salesforce Releases Active Audiences Product

Salesforce Releases Active Audiences Product

The addition to its Marketing Cloud lets users sync social media ads with their CRM systems for highly scaled campaigns across devices.

Smartfocus Debuts Virtual Beacons

Smartfocus Debuts Virtual Beacons

The messaging company supplants dozens of beacons in-store with one central device acting as an indoor GPS-powered transmitter.

TV, Radio Still Lead All Media in Engagement

TV, Radio Still Lead All Media in Engagement

A Nielsen cross-channel media usage study shows traditional television and AM/FM radio as the only media with more than 200 million steady users.

Let's Get Phygital

Let's Get Phygital

Altimeter Group's Rebecca Lieb explains what seamless, multichannel experiences all share; plus, which brands are already bridging the physical and digital realms.

Marketers Are on the Prowl for Better Customer Experiences [Infographic]

Marketers Are on the Prowl for Better Customer Experiences [Infographic]

Extracting data insights comprise the lion's share of the challenges marketers face trying to deliver those apex experiences.

Marketers Who Have the Cojones to Be Bold

Marketers Who Have the Cojones to Be Bold

Two DMN Marketing Hall of Femme honorees are among the five winners of the Cojones Awards handed out at SXSW.

USPS Rate Requests Fail a Second Time

USPS Rate Requests Fail a Second Time

Two weeks after remanding Standard Mail rate changes back to the Postal Service, the PRC finds the revised submission incomplete, as well.

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