Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities.
This Kraft brand is one hot dog when it comes to creating seamless customer experiences
New marketing chiefs at Outrigger, Aquilent, Callidus Cloud, ASPire, and PCM
Companies put the pedal to the metal for spending on new data solutions and staffers, says a DMA report
According to IBM, 50% of the 270 billion customer service calls placed each year go unresolved. But Watson can help.
The digital agency is the third new puzzle piece added to Accenture Interactive in the past six months.
As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan
Social engagement is all the rage, whether spring, summer, fall, or winter
Marketing and IT come together to fight for customer-centric initiatives.
A quorum of remote sellers descends on Capitol Hill next week to state the case of consumers and SMBs.
Perrigo educates consumers about store brand medications with a digitally-focused multichannel campaign
New marketing chiefs at Leap Wireless, PacketVideo, Simply Hired, Samford University, and NBBJ.
Email marketers appear on the cusp of embracing new technology, according to a new survey.
SALT and SS+K created a horror film to address student debt. See how—if you dare!
As customers' demands increase, so must marketers' digital skill sets and budgets.
Small town Post Office closings may soon be followed by openings of a new retail store format from UPS.
Marketers aiming to capture customers' loyalty need to refocus on experiences, not just points, a new report says.
New marketing chiefs at Cigna, Medidata, Breeders' Cup, and Q3030 Networks.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
