Latest News

USPS Lowers Priority Mail Rates for Business Shippers

USPS Lowers Priority Mail Rates for Business Shippers

UPS contends that the Postal Service is using the exigent increase to fund low-ball shipping rates and make a grab for e-commerce's growing delivery business.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.

6 Do's and Don'ts for Trigger Emails

6 Do's and Don'ts for Trigger Emails

Because one data point is never enough.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Tumblr to Offer Brand Image Analysis

Tumblr to Offer Brand Image Analysis

The Yahoo blogging network will track brand logos in posted photos and provide intel to marketers.

Supervalu Discloses June-July Data Breach

Supervalu Discloses June-July Data Breach

The grocery chain believes payment card account numbers, owners' names, and expiration dates may have been hacked via POS systems at 180 stores.

We've Got Your Number

We've Got Your Number

Even the most "marketing is an art" creative types love a good data point. Here, some of the most interesting recent stats.

Senators Plead for One-Year Moratorium on Postal Consolidation

Senators Plead for One-Year Moratorium on Postal Consolidation

Half the Senate wants to block Phase 2 of USPS's Network Rationalization plan. Are they serious, or merely posturing?

Infor Agrees to Buy Saleslogix, Enters CRM Business

Infor Agrees to Buy Saleslogix, Enters CRM Business

It will be renamed Infor CRM and serve as the puzzle piece connecting demand and supply chains in Infor CloudSuite.

Inbound Marketing Is a Work in Progress

Inbound Marketing Is a Work in Progress

Only 23% of executives rate their inbound marketing efforts as "very successful," according to an Ascend2 report.

Marketers Are Ready for Change

Marketers Are Ready for Change

Data, social, and the new role of the CMO were just a few of the topics covered during Accenture's #digitalchat on Twitter.

North American Mobile Ads Doubled to $8.1 Billion in 2013

North American Mobile Ads Doubled to $8.1 Billion in 2013

The revenue surge was a global one, with mobile advertising up 92% worldwide, according to the Interactive Advertising Bureau.

Teradata Wants to Help Colleges Make More Marketing Engineers

Teradata Wants to Help Colleges Make More Marketing Engineers

Teradata University Network puts real-world marketing tools and situations in the hands of students and teachers.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

Melissa Goes to Canada

Melissa Goes to Canada

Melissa Data adds Canadian change of address processing to its cloud-based NCOA service.

Fighting the Terror of Bad Response Rates

Fighting the Terror of Bad Response Rates

Pursway puts its Israeli anti-terrorism technology to work in the customer acquisition wars.

Gmail's Unsubscribe Button Unlikely to Affect Marketers

Gmail's Unsubscribe Button Unlikely to Affect Marketers

Marketers shouldn't worry too much about the new feature, but that doesn't mean they shouldn't pay attention.

Exigency Pays Off for USPS in Q3

Exigency Pays Off for USPS in Q3

A 1% increase in Standard Mail volume translated into a 5% revenue gain for USPS, thanks to the rate hike. CFO Joe Corbett says it's essential that it remains permanent.

CarMax Announces New CMO

CarMax Announces New CMO

Jim Lyski will now head marketing at the used car retailer.

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