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Return Path Gets Into the Data Business

Return Path Gets Into the Data Business

The email intelligence provider launches a data service built on insights derived from two million inboxes.

Ebay Dumps Same-Day Delivery

Ebay Dumps Same-Day Delivery

Ebay Now becomes eBay Then, as the online marketplace decides immediate delivery does not work in its business plan.

Social Climbs the Customer Sat Charts

Social Climbs the Customer Sat Charts

And search declines on the American Customer Satisfaction Index as it struggles with mobile optimization.

American Consumers' Addiction to Smartphones Continues

American Consumers' Addiction to Smartphones Continues

Marketers, be aware: 89% of adults check their smartphones at least several times per day.

Unraveling the Mysteries of Mobile Marketing

Unraveling the Mysteries of Mobile Marketing

Mobile marketing may not be as easy as a swipe and a tap, but it's a channel that marketers must master.

Spoiled for Choice, Challenged by Attribution: Answers

Spoiled for Choice, Challenged by Attribution: Answers

Marketing VP Chris Brown is considering reassigning how much he allots to catalogs, email, and search—all of which drive online sales—but a new allocation strategy isn't clear based on past customer behaviors. More testing would help him decide but his budget is due in a week. What should he do?

Marketing Challenge: The Delicate Task of Firing a Customer

Marketing Challenge: The Delicate Task of Firing a Customer

Jacen Spring wanted to find unprofitable customers and try to bring them out of the red, and "fire" the costly customers. Coastal Construction, although a big spender, was a continuous drain on services and support. She debated how best to tell the CEO and Coastal's account rep her plan.

Running Marketing by Deeds, Not Words

Running Marketing by Deeds, Not Words

Silver Star Brands' Kathy Hecht chooses her words carefully—she'd much rather do marketing than talk about it.

Will Real Mail Notification Make USPS a Digital Channel?

Will Real Mail Notification Make USPS a Digital Channel?

Real Mail Notification sends subscribers emails at 8 a.m. with photos of that day's mailbox contents.

Marketing Chatter: July/August 2015

Marketing Chatter: July/August 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.

Fast Facts: July/August 2015

Fast Facts: July/August 2015

Some quick info to keep you up-to-date, including the number of marketing emails sent in Q1 2015 that were responsive.

A Day in the (Editorial) Life of Marketing

A Day in the (Editorial) Life of Marketing

Here, a look at a typical day—if there is such a thing—in the life of a marketing-centric editor.

Instagram Ad Sales to Grow 5X in Next Two Years

Instagram Ad Sales to Grow 5X in Next Two Years

It will then account for an estimated 28% of Facebook global ad revenues, says an eMarketer study.

The Rise of the Innovation Center

The Rise of the Innovation Center

It's a slow ascension. Just over a third of large enterprises support one. Names like Ford, Sephora, and Walmart, however, are leading the way.

Marketing Content Gets Bad Reviews...From CMOs

Marketing Content Gets Bad Reviews...From CMOs

CMOs complain their thought leadership is neither engaging nor authoritative, and fails to reach decision-makers.

Are Your Lead-Gen Strategies Up to Par? [Infographic]

Are Your Lead-Gen Strategies Up to Par? [Infographic]

Professionals are aiming for the green, but inadequate marketing budgets and ineffective strategies sometimes land them in the bunkers.

AOL Rolls Out New Video Formats

AOL Rolls Out New Video Formats

Interactivity and added options for brand engagement highlight the new options.

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

The fuel brand enhances its rewards program to boost engagement and drive people to fill up at its stations.

Millennial Dads Challenge Traditional Gender Roles

Millennial Dads Challenge Traditional Gender Roles

These days, 70% of stay-at-home dads do so by choice.

Prophet Acquires Altimeter Group

Prophet Acquires Altimeter Group

The marketing and branding consultant seeks to strengthen its digital chops.

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