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Princess Auto: Bringing Inventory to the People

Princess Auto: Bringing Inventory to the People

Princess Auto is solving the problem of remote inventory with order management vendor OrderDynamics

Facebook Grossly Overestimated Video Metric for Two Years

Facebook Grossly Overestimated Video Metric for Two Years

How the social media giant's video metric tool delivered an error in results

Cartoon: Mobile at the Oasis

Some things really are a matter of life or death

Percolate: Systems Thinking is Go

Percolate: Systems Thinking is Go

Most marketing technology only solves for the last 10 percent of digital marketing challenges

Autonomous Vehicles Will Change Everything

Autonomous Vehicles Will Change Everything

Marketing, society, human lifespans - they all change with autonomous vehicles

The CDO's Role in Marketing 2.0

The CDO's Role in Marketing 2.0

The Chief Data Officer joins the dots between data management and marketing

Education Is the Sparkle in Blue Nile's Marketing

Education Is the Sparkle in Blue Nile's Marketing

The online jeweler uses content to inform consumers and show them why Blue Nile is a cut above the rest.

Donald Trump Social Media Trending Replaces Ad Spending

Donald Trump Social Media Trending Replaces Ad Spending

How Donald Trump uses social media to market

Digging the Data Pool After Tearing Down the Silo

Digging the Data Pool After Tearing Down the Silo

RedPoint seeks to close the customer engagement gap

Stop Segmenting; Start Individualizing

Stop Segmenting; Start Individualizing

Forrester's Brendan Witcher explains why segmentation and personalization aren't enough to retain customers and how organizations can move towards truly tailored experiences.

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