Heads up. Apple and Google seem to have primed the wearable-tech market for tapping.
FitAd aims to take fitness and health brands on the run with digitally connected exercisers.
The five-year veteran of the company succeeds Bryan Kennedy, who will now oversee both Epsilon and Conversant.
Data-related budgets will increase for the third consecutive year, as its ROI starts to increase.
With five governor approvals pending in the Senate, the remaining members of the Postal Board form a Temporary Emergency Committee.
Twenty-year ad tech veteran hired to take in-image advertising to the next level.
The company limits search to the boundaries of its vast social network and pulls the plug on Bing results.
USPS expects to handle 640 million pieces. That's a 5% increase over 2013, thanks in part to an increase in advertising mail.
Google's review of the most-watched ads on YouTube shows the sporting goods behemoth hasn't lost its marketing prowess.
Bigger smartphones and a greater willingness on the part of shoppers to transact on them led retailers to send 25 million pushes.
The ring of the mobile register is music to marketers' ears.
Daily branded content poster Relevant24 becomes part of the Starcom MediaVest Group.
Expanding technology only serves to increase marketers' investments in triggered emails and lifecycle analysis, a study says.
More than 60% of surveyed executives cite email marketing as their leading producer of ROI.
At 300 million users, the photo-sharing app has officially eclipsed Twitter.
The online grocer nourishes customer trust through education and engagement.
Former commissioners Hammond and Langley return to their posts, giving newly appointed Chairman Robert Taub a full slate to work with.
Ten percent more social networking will take place on mobile. The ranks of Instagram and Twitter users will swell by 15 and 9%, respectively.
Battery Doctor aims to extend mobile devices' battery life by up to 50%.
The cash management and security company's approach spans across channels and decades.