Are you late to the digital party?
Why are even advanced digital marketers leaving money on the table by failing to contextualize their customer outreach efforts?
A chief video marketer shares how to build a robust—and effective—video marketing strategy.
We reveal who's tops in using technology and data to innovate their marketing: Announcing the winners of the 2015 Marketing&Tech Innovation Awards.
Dell's managing editor, Stephanie Losee, explains how to build audience trust with content.
Mayur Gupta dishes on why customers are the key to marketing and tech innovation.
Fans and marketers are flooding Twitter, raving about Sunday's Big Game.
For the situation to improve, marketing must be re-conceived as a revenue generator and it must be put in charge of customer experience, says a study.
The Online Trust Alliance kicks off a week-long tour of high-level briefings on best practices in data-driven marketing.
WPP Digital CEO Mark Read will succeed the longtime chief of the direct agency.
Mobile searches reach to heavenly heights on the Lord's Day. Meanwhile, marketers find CTRs sacred in Q4, according to Adobe.
Stoupa had led a brand repositioning at the auto parts chain.
Quantity doesn't trump quality.
A difference in opinion regarding Big Data's importance can hinder success.
SMBs as well as large enterprises can now find savings with investments in IMpb's.
The national paper of record makes it official: Despite digital alternatives, use of catalogs is on the rise.
Direct Marketing News announces its 2015 Marketing Hall of Femme honorees.
The bad news is that you'll be the one to lose it if you can't address customer complaints on the first pass.
PK4 media introduces a "Drag Ad" alternative to "Skip Ad."
But consumers are confident that the government and brands will brew up a solution