As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan
Social engagement is all the rage, whether spring, summer, fall, or winter
Marketing and IT come together to fight for customer-centric initiatives.
Updates on companies, products, and people
A quorum of remote sellers descends on Capitol Hill next week to state the case of consumers and SMBs.
Perrigo educates consumers about store brand medications with a digitally-focused multichannel campaign
New marketing chiefs at Leap Wireless, PacketVideo, Simply Hired, Samford University, and NBBJ.
Email marketers appear on the cusp of embracing new technology, according to a new survey.
SALT and SS+K created a horror film to address student debt. See how—if you dare!
As customers' demands increase, so must marketers' digital skill sets and budgets.
pdates on companies, products, and people
Small town Post Office closings may soon be followed by openings of a new retail store format from UPS.
Marketers aiming to capture customers' loyalty need to refocus on experiences, not just points, a new report says.
New marketing chiefs at Cigna, Medidata, Breeders' Cup, and Q3030 Networks.
It's no secret! Digital and sampling are top-notch marketing agents
Posing as potential customers, agency staffers turn up improprieties in selling insurance, credit, and employment information.
A CMO Council study uncovers an elite group of marketers and IT pros who say they've solved their differences and walk as giants among the silos.
Catalogers descend on Capitol Hill today to ask House for a workable law that doesn't doom small businesses.
A check-in loyalty program for viewers tipped off during Saturday's Nets-Bulls game.
As the Senate poises to pass the Marketplace Fairness Act, catalog sellers prepare to invade Washington to head things off in the House.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.