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Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Hughes, Who Wrote the Book on Database Marketing, Dies at 86

First published in the early days of the Web, Arthur Middleton Hughes's "Strategic Database Marketing" remains a bible for direct marketers.

Multicarrier Systems Are High on Marketers' Gift List

Multicarrier Systems Are High on Marketers' Gift List

Free shipping and overnight delivery have become table stakes among e-commerce companies battling for holiday dollars, so failing to deliver as promised can have horrible repercussions.

Interactive Push Notifications Debut

Interactive Push Notifications Debut

Urban Airship solution will free in-app marketers to move beyond the standard options of "open" or "ignore."

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Data Breaches Continue; Banks Hit

Data Breaches Continue; Banks Hit

Systematic data breaches continue to proliferate. JP Morgan Chase and other banks were infiltrated by Russian hackers this month.

Marketers Aren't Too Cool for the Ice Bucket Challenge

Marketers Aren't Too Cool for the Ice Bucket Challenge

The internet's latest craze-for-a-cause has even swept up marketers in its viral, frigid tide.

Salesforce Introduces Community Cloud

Salesforce Introduces Community Cloud

The future of customer engagement for both B2B and B2C operations, Salesforce predicts, is in private, LinkedIn-style networks tying them to clients and partners.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.

Gaming the System for Internet Retailers

Gaming the System for Internet Retailers

Optimove, a retention marketing company focused on the gaming industry, announces a version of its software aimed at e-commerce companies.

China to Launch its Own Operating System

China to Launch its Own Operating System

A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.

51 UPS Stores Affected by Data Breach

51 UPS Stores Affected by Data Breach

The company says the intrusion was part of a broad-based hacking of retailers that endured from January through August.

Shakira Teams With Activia to Conquer Darth Vader Jr.

Shakira Teams With Activia to Conquer Darth Vader Jr.

The Colombian diva's "trackvertisement" displaces Volkswagen's 2011 Super Bowl ad as the most shared video ever.

B2Bs and B2Cs Are Breaking Bad e-Com Habits [Infographic]

B2Bs and B2Cs Are Breaking Bad e-Com Habits [Infographic]

Why this last season was the most memorable yet.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Chatter Isn't All Positive on Snapchat Ads

Chatter Isn't All Positive on Snapchat Ads

The prospect of advertising on the messaging app intrigues some, annoys others.

Carper Won't Give Up on Postal Reform in 2014

Carper Won't Give Up on Postal Reform in 2014

The postal reformer issues a challenge to fellow senators to pass his bill during the current Congress and "save the Postal Service before it's too late."

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.

USPS Lowers Priority Mail Rates for Business Shippers

USPS Lowers Priority Mail Rates for Business Shippers

UPS contends that the Postal Service is using the exigent increase to fund low-ball shipping rates and make a grab for e-commerce's growing delivery business.

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Pitney Bowes Intros Location Intelligence Platform

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The New Path of the B2B Buyer's Journey

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Which Brands Are the Most (and Least) Trusted?

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It's been a bad year for TV service providers.