Its user base is less than 50 million and mostly female, but a new report pegs it as more marketing-friendly than Facebook, Instagram, and Twitter.
Display ads and emails will each command $1 billion for the first time. Direct mail merits most of the rest.
The FCC will regulate broadband Internet service as a public utility and ban paid prioritization of delivery.
The Postal Regulatory Commission okays the Postal Service's requests, but is still considering the transfer of some mail products to the competitive list.
Marketers are wasting time managing multiple vendors that could be better spent on strategy, a study suggests.
The House Oversight Committee cancels hearing on net neutrality rules after the FCC chief declines to testify.
It rules that the increase suggested by USPS is in line with price cap regulations. New prices will take effect on April 26.
Marketers can now create and monitor ads from their iOS devices.
The mobile pieces of the data collection opt-out puzzle are put in place.
The prodigious mailer's upbeat new blue and green logo marks it as a good neighbor and a digital player.
Gunther Oettinger pushes for one pan-European data protection plan to keep American Web giants from sucking up data in weak-link states.
Improving lead quality is marketers' most important objective for inbound marketing in 2015.
The move puts pressure on Walmart, Amazon, and Best Buy, all of which now have higher minimums.
They will offer a single service combining predictive analytics and purchase intent data.
Among Academy Award broadcast advertisers, they grabbed the biggest share of the social media spotlight.
A mobile-compatible digital interface lets mailers react quickly when moving from letters to flats in the same work cell.
He beat a record for a direct mail subscription piece that stood for 30 years at the Wall Street Journal.
And old white men will make it. That's Exponential's call, and the data-driven ad network's picked the last two Best Picture winners.
The 2015 Essential Guide to Content Marketing—everything you need to know about content marketing, all in one spot. Read on for insight.
Barber shops and pizza parlors entered the digital arena long ago. Now candidates for local office can toss their hats into the ring.