Via the partnership, Beintoo will license the marketing solutions provider's privacy-safe, cross-device data for audience extension and offline attribution within its BeAudience and BeAttribution platforms.
The government watchdog agency says metrics for all 67 districts are uneven; the Postal Service disagrees.
About half (52%) of consumers say they research products online before making holiday purchases.
And cookies must give way to people-based metrics for channel integration to work, Yongyong Kennedy says.
Marketing chief Jon Iwata says the theme's poster boy, Watson, is outfitted to scan customers in the cloud.
How marketers can thrive in a world of connected devices and growing expectations.
General Electric, Oster, Samsung, and nine others enlist in the Dash replenishment service, which lets "Things" re-order consumables.
Fewer than 30% of marketers track customers across touchpoints by using cookies.
Executives believe their marketing efforts influence buyers' decisions, but consumers are more likely to purchase after viewing firsthand resources.
This week's introduction of Customer Match by the Sultan of Search is long overdue, say marketing tech insiders.
Ninety-six percent of B2B marketers using account-based marketing report that it's a key driver of marketing success.
How to apply neuroscience to your marketing and appeal to customers' subconscious mind.
The 2015 Essential Guide to Email Marketing—everything you need to know about email marketing, all in one spot. Read on for insight.
Jacen Spring wanted to find unprofitable customers and try to bring them out of the red, and "fire" the costly customers. Coastal Construction, although a big spender, was a continuous drain on services and support. She debated how best to tell the CEO and Coastal's account rep her plan.
A CMO hates an upcoming campaign, but his company already committed $200,000 to it. Does he kill the campaign or run with what he thinks will be a poor performer? Read the details and give your opinion.
The days of FOMO as the reason for integrating mobile into the marketing mix are long gone. Today, it's do or die.
The luxury vehicle manufacturer relies on data and innovation to drive consumers through the purchase funnel.
More companies today are linking advertising technology and marketing automation. Here's a breakdown of what that union means for customers—and for each industry's future.
In March IDG hired Josh London as the first-ever corporate chief marketing officer of IDG Communications.
See what our tweeps have been getting up to this month. Follow us @dmnews.