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Digital

Yahoo! searches for market share with Axis

JoAnn DeLuna May 24, 2012

Yahoo has released Axis, a new cross-platform browser extension that allows users to continue searches from one device to another.

Mobile Marketing

Study: Preference centers key to mobile marketing

Erin Dostal May 24, 2012

Preference centers for mobile marketing campaigns are crucial, said David Wachs, SVP of mobile for multichannel loyalty and promotions marketing company ePrize

Digital

Coca-Cola targets teens with celebrity-branded Tumblr templates

JoAnn DeLuna May 24, 2012

In an effort to reach out to the teenage demographic, The Coca-Cola Company has partnered with digital agency 360i to create celebrity-designed Tumblr blog templates.

Digital

24/7 Media partners with Microsoft Advertising

Nicole Spector May 23, 2012

Marketing technology provider 24/7 Media, a subsidiary of holding company WPP, will partner with Microsoft Advertising, said Ari Bluman, president of 24/7 Media division Real Media Group.

Digital

Ned Brody named CEO of Advertising.com

Erin Dostal May 23, 2012

AOL announced May 23 that Ned Brody had been named CEO of Advertising.com, a position that was created for him.

Mobile Marketing

Rubicon Project acquires Mobsmith

Sara Holland May 23, 2012

Digital technology advertising company Rubicon has acquired Mobsmith, a mobile advertising technology platform.

Email Marketing

StrongMail to offer SMS messaging

JoAnn DeLuna May 23, 2012

Digital marketing solutions provider StrongMail will offer SMS messaging through a partnership with Velti.

Database Marketing/CRM

VivaKi and BlueKai launch Audience Insights

Erin Dostal May 22, 2012

VivaKi Nerve Center and BlueKai have launched Audience Insights, a software that is designed to allow marketers to collect customer data online without tagging.

Digital

Google places "big bet" on mobile computing with Motorola Mobility acquisition

JoAnn DeLuna May 22, 2012

Google closed a $12.9 billion deal to acquire Motorola Mobility Holdings.

Agency

Bob Zurek named Epsilon's SVP of products

Sara Holland May 22, 2012

Bob Zurek has been named Epsilon's SVP of products, said Epsilon president Andy Frawley, to whom Zurek will report.

USPS adopts new products and services to stay solvent

USPS Postal Service Postmaster General and CEO Patrick Donahoe's set out his vision for the agency at the National Postal Forum in April.

Facebook acquisition makes big splash

Most experts see Facebook's billion dollar acquisition of Instagram in April as defensive and overpriced.

Agencies add techs to the conversation

Whereas creative teams have traditionally included an art director and copywriter, today's agencies are adding technologists to the mix.

Cola wars linger as marketing amps up

Although 2012 is predicted to see historically high commodities prices — affecting both PepsiCo's and Coca-Cola's bottom line — each is committing a significant amount of cost-cutting to an increase in marketing spend in 2012.

Law firm Collins & Lacy seeks to build on statewide expansion with 'marketing passion'

South Carolina-based business law firm Collins & Lacy went from a boutique firm to having a statewide presence. The key to this expansion was management's decision to invest in a marketing department, which had previously left communications to its attorneys.