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Digital Ad Spend to Near $60 Billion in 2015

Digital Ad Spend to Near $60 Billion in 2015

Retailers will account for more than a fifth of that, followed by automotive and financial services.

An SMB Beginner's Guide to Email Marketing

An SMB Beginner's Guide to Email Marketing

7 steps to help small business owners get their email newsletter off of the ground.

Don't Text and Drive; Do Text and Market

Don't Text and Drive; Do Text and Market

85% of consumers surveyed say they would prioritize unopened text messages over emails and push notifications.

CRM Software Sales Grow 13 Percent to $23 Billion Worldwide

CRM Software Sales Grow 13 Percent to $23 Billion Worldwide

Big players interested clients with expanded features; pure plays scored with digital and CX solutions, says Gartner.

LogMyCalls Changes Name to Convirza

LogMyCalls Changes Name to Convirza

The live call analytics platform simultaneously launches a new product, Convirza for Advertisers.

Magnetic and MyBuys Merge

Magnetic and MyBuys Merge

Magnetic bolsters its retargeting platform with MyBuys' enhanced personalization capabilities.

Sizmek Signs Partner to Add Store Inventory to Mobile Ads

Sizmek Signs Partner to Add Store Inventory to Mobile Ads

Retailigence keeps tabs on product availability at more than two million stores.

Email Marketing: A True Diamond in the Rough [Infographic]

Email Marketing: A True Diamond in the Rough [Infographic]

Although click-through rates remain dull, the channel still dazzles in terms of engagement.

Letterman Finale's Web Top 2: Taco Bell and Scientology

Letterman Finale's Web Top 2: Taco Bell and Scientology

The church much-maligned by the comic gets the last laugh with a 4x increase in digital consumption during last night's airing of the 'Late Show.'

And Then, DMA Did Something Completely Different

And Then, DMA Did Something Completely Different

Actually, it's &THEN, and it's DMA's re-imagined annual show, debuting in October, starring Kevin Roberts and the Goo Goo Dolls.

Sales and Marketing Need to Join Forces

Sales and Marketing Need to Join Forces

All marketers agree that it's very important to communicate with other departments vis-à-vis customer engagement, so why are so few sales and marketing departments on the same page?

People Would Rather Wait Than Pay for Packages

People Would Rather Wait Than Pay for Packages

Even during the holidays, waste beats haste as a determining factor in purchases. Favored delivery time of Canadians is five days or more.

New CMO Says Postal Service Has Data Act Together

New CMO Says Postal Service Has Data Act Together

Jim Cochrane tells how USPS is poised to collaborate with digital methods. The "Watch Us Deliver" ad campaign is launched.

C'mon, Touch Me

C'mon, Touch Me

TouchCommerce introduces a way for offline line ads to instantly engage with consumers via live chat.

The Owl Intros a Social Ad Tool for Humans

The Owl Intros a Social Ad Tool for Humans

Hootsuite Ads aims to show social marketers that the best posts to promote are the best posts.

Marketers and Analytics Sitting in a Tree, K-I-S-S-I-N-G

Marketers and Analytics Sitting in a Tree, K-I-S-S-I-N-G

Almost all marketers find analytics useful.

6 Tips for Curing Email "Back Pain"

6 Tips for Curing Email "Back Pain"

Data hygiene is an ailment for many B2B marketers—but it doesn't have to be.

Brennan Declares the Dawning of a 'Mail Revolution'

Brennan Declares the Dawning of a 'Mail Revolution'

In her Postal Forum keynote, the Postmaster General unveils a plan to make it a more compelling player in a digital world.

Oversight Committee Wants USPS Explanation on Competitive Products

Oversight Committee Wants USPS Explanation on Competitive Products

Rep. Jason Chaffetz demands an accounting on attribution of costs in its shipping business, alleging the Postal Service might be in violation of PAEA.

Bots Overtake People on the Web

Bots Overtake People on the Web

Human traffic on the Web dropped from 55% to 41% over the past year, mostly due to "good bots" reflecting advanced marketing services from social networks.

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