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When Marketing Plus Technology Equals Innovation

When Marketing Plus Technology Equals Innovation

We reveal who's tops in using technology and data to innovate their marketing: Announcing the winners of the 2015 Marketing&Tech Innovation Awards.

Connect With Your Audience Through Content Marketing

Connect With Your Audience Through Content Marketing

Dell's managing editor, Stephanie Losee, explains how to build audience trust with content.

Consumers Are the Center of the Technology Storm

Consumers Are the Center of the Technology Storm

Mayur Gupta dishes on why customers are the key to marketing and tech innovation.

The Many Threads of Social Superbowl Conversation

The Many Threads of Social Superbowl Conversation

Fans and marketers are flooding Twitter, raving about Sunday's Big Game.

Four of Five CMOs Unable to Keep Up With Tech Demands

Four of Five CMOs Unable to Keep Up With Tech Demands

For the situation to improve, marketing must be re-conceived as a revenue generator and it must be put in charge of customer experience, says a study.

Stop What You're Doing! It's Data Privacy Day.

Stop What You're Doing! It's Data Privacy Day.

The Online Trust Alliance kicks off a week-long tour of high-level briefings on best practices in data-driven marketing.

Morel Steps Down as Wunderman CEO

Morel Steps Down as Wunderman CEO

WPP Digital CEO Mark Read will succeed the longtime chief of the direct agency.

In Search, Think Mobile Sundays and Desktop Mondays

In Search, Think Mobile Sundays and Desktop Mondays

Mobile searches reach to heavenly heights on the Lord's Day. Meanwhile, marketers find CTRs sacred in Q4, according to Adobe.

Pep Boys CMO Stoupa Moves to Sports Authority

Pep Boys CMO Stoupa Moves to Sports Authority

Stoupa had led a brand repositioning at the auto parts chain.

Email List Growth: More Than Just a Numbers Game

Email List Growth: More Than Just a Numbers Game

Quantity doesn't trump quality.

Big Data Is a Big Divide for Some Companies

Big Data Is a Big Divide for Some Companies

A difference in opinion regarding Big Data's importance can hinder success.

IMpb Codes Now Required for Commercial Package Pricing

IMpb Codes Now Required for Commercial Package Pricing

SMBs as well as large enterprises can now find savings with investments in IMpb's.

NY Times: The Catalog Lives!

NY Times: The Catalog Lives!

The national paper of record makes it official: Despite digital alternatives, use of catalogs is on the rise.

18 Chief Marketers Who Put the "Excel" in Excellent

18 Chief Marketers Who Put the "Excel" in Excellent

Direct Marketing News announces its 2015 Marketing Hall of Femme honorees.

The Good News: There's $1.6 Trillion in Business up for Grabs

The Good News: There's $1.6 Trillion in Business up for Grabs

The bad news is that you'll be the one to lose it if you can't address customer complaints on the first pass.

You Can Drag This Ad in Zero Seconds

You Can Drag This Ad in Zero Seconds

PK4 media introduces a "Drag Ad" alternative to "Skip Ad."

Privacy and Security Remain Tall Orders for Today's Marketers [Infographic]

Privacy and Security Remain Tall Orders for Today's Marketers [Infographic]

But consumers are confident that the government and brands will brew up a solution

70 Percent of Consumers Buy CPG Products After Seeing Mobile Ads

70 Percent of Consumers Buy CPG Products After Seeing Mobile Ads

Digital targeting becomes a must for mass marketers. More than 50% of consumers make shopping lists and download coupons to their mobile devices.

Marketing M&A Deal Value Triples in 2014

Marketing M&A Deal Value Triples in 2014

There were four marketing transactions that were each worth more than $2 billion this past year, compared to only one such deal in 2013.

Machine Learning for Middle-Market Marketers

Machine Learning for Middle-Market Marketers

AgilOne founder Omer Artun claims his company's latest release will democratize the power of predictive analytics.

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