Marketers are heating up engagement by steeping customers in an abundance of valuable content.
The campaign intelligence company looks to bolster the quality of its online-offline metrics.
Mobile's rise is the cause. Device display will pass desktop ads for the first time in 2015, according to a new forecast.
The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.
Data from 59 markets suggests that digital will, for the first time ever, account for more than a quarter of ad spend next year.
Facing a possible $18 million net loss on the deal, the Postal Service has an NSA rejected for the first time.
More than a month late with its exigency revenue accounting, the Postal Service receives a notice from the PRC to file it by week's end.
If there's more talk about marketing than there is action delivering it, collaboration may be lacking.
Obtaining a single view of the customer brings with it multiple problems. Only 6% of companies globally claim to have achieved it, says a new study.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The Series D funding more than doubles the VC stake in Localytics, an analytics platform for app marketers.
A recent study reinforces that personalization helps marketers' messages stand out in the inbox.
Google head of agency client development David Jaye leaves to take the marketing helm at The Weather Channel's parent company.
The addition to its Marketing Cloud lets users sync social media ads with their CRM systems for highly scaled campaigns across devices.
The messaging company supplants dozens of beacons in-store with one central device acting as an indoor GPS-powered transmitter.
A Nielsen cross-channel media usage study shows traditional television and AM/FM radio as the only media with more than 200 million steady users.
Altimeter Group's Rebecca Lieb explains what seamless, multichannel experiences all share; plus, which brands are already bridging the physical and digital realms.
Extracting data insights comprise the lion's share of the challenges marketers face trying to deliver those apex experiences.
Two DMN Marketing Hall of Femme honorees are among the five winners of the Cojones Awards handed out at SXSW.
Two weeks after remanding Standard Mail rate changes back to the Postal Service, the PRC finds the revised submission incomplete, as well.