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Lyon: The City of CRM

Lyon: The City of CRM

The French city's government digitizes many of its municipal processes to provide more efficient and resourceful solutions for its citizens and staff.

The Real Reason Why Dollar Shave Club Won

The Real Reason Why Dollar Shave Club Won

NYT article right about threat, but wrong about why

GetResponse Gets Automating

GetResponse Gets Automating

A new marketing automation solution from the email marketing platform

Brandwatch rolls out social insights tool, Brandwatch Audiences

Brandwatch rolls out social insights tool, Brandwatch Audiences

Brandwatch has also integrated Audiences with its flagship product, Brandwatch Analytics.

How to Regain Ad-Blocking Consumers

How to Regain Ad-Blocking Consumers

Two thirds of U.S. consumers who use ad blockers are willing to uninstall them on their computers. Here are the steps marketers need to take to prevent them from implementing ad blockers in the first place and convince them to stop using them.

What Marketers Are Saying About Comic-Con

What Marketers Are Saying About Comic-Con

A weekend of exemplary marketing, or one of marketing superseding product?

In Yahoo, Verizon Bids for Future Ad Diversification

In Yahoo, Verizon Bids for Future Ad Diversification

Telecom looking to futureproof its business

Five Minutes With: It All Comes Down to Mobile, says Jim Schinella

Five Minutes With: It All Comes Down to Mobile, says Jim Schinella

Jim Schinella of mobile ad tech company Fyber on the challenge of staying at the forefront of mobile monetization

Spotlight on: Ad-Supported Phones

Spotlight on: Ad-Supported Phones

Some considerations for brands on the potential future of mobile advertising.

One on One: Sara Spivey Talks About the Data Goldmine

One on One: Sara Spivey Talks About the Data Goldmine

Sara Spivey, CMO of Bazaarvoice

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