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Postmaster General: 'No January Rate Increase'

Postmaster General: 'No January Rate Increase'

Uncertain over exigency's fate, Donahoe says Postal Board of Governors will delay any appeal for an increase until later in the year.

Congress's Research Arm Cites Retiree Fund as USPS's Undoing

Congress's Research Arm Cites Retiree Fund as USPS's Undoing

It also points to advertising mail as the key to growth, making a subtle case for the continuation of exigency.

Derek Dives Headfirst Into Digital Media

Derek Dives Headfirst Into Digital Media

Jeter waits a few days after his final at-bat to introduce The Players' Tribune, a digital media company connecting fans with players.

Under 40 and Overly Ambitious

Under 40 and Overly Ambitious

Recipients of the Direct Marketing News 2014 40 Under 40 Awards represent the most accomplished young talent in marketing.

Gopost Self-Service Parcel Lockers Appear in New York and Washington

Gopost Self-Service Parcel Lockers Appear in New York and Washington

Gopost lockers allow customers to pick up and ship packages.

Marketo Institute Wants to Give Marketers Proper Schooling

Marketo Institute Wants to Give Marketers Proper Schooling

The marketing automation company calls on seven years of customer data and Cal Poly to create an ongoing education program.

MyFitnessPal Flexes its Content Marketing Muscle

MyFitnessPal Flexes its Content Marketing Muscle

The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing Standards

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Here's an 80-20 Rule for Emailers to Stop Following

Here's an 80-20 Rule for Emailers to Stop Following

Why do four out of five marketers refuse to send abandoned cart emails even though they get 20% conversion rates? We don't know. We're asking you.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.

What Marketing Will Look Like in 2024 [Infographic]

What Marketing Will Look Like in 2024 [Infographic]

The future looks bright for interactive channels.

DHL's Parcelcopter to Become First Drone to Fly on its Own

DHL's Parcelcopter to Become First Drone to Fly on its Own

The pilot project without a pilot will deliver prescription drugs to the North Sea Island of Juist.

Can Blackberry's New Device Find a Place in Today's Crowded Mobile Market?

Can Blackberry's New Device Find a Place in Today's Crowded Mobile Market?

Consumers remain enraptured in the latest products from Apple and Samsung. Will shoppers give the new Blackberry Passport the time of day?

Monumental Sports & Entertainment Relies on Social to Score Monumental Engagement

Monumental Sports & Entertainment Relies on Social to Score Monumental Engagement

Aggregating user-generated content helps the company stay ahead of the puck in terms of fan interactivity.

USPS Sales Chief Tells Mailers What to Look For in the Coming Year

USPS Sales Chief Tells Mailers What to Look For in the Coming Year

Cliff Rucker talks Negotiated Service Agreements, reduced Priority Mail rates, and increased promotional periods.

96% of Business Websites Have Security Blind Spots

96% of Business Websites Have Security Blind Spots

Bad weather is brewing in the marketing cloud, says a new study. Fully 100% of leading airline, insurance, and retail sites host unwanted intruders.

Trading in Trillions of Tweets

Trading in Trillions of Tweets

This week, Crimson Hexagon's social media library collection passed half a trillion tweets. The more, the better, says one client.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Canada Post Intros D-I-Y Direct Mail Campaigns

Canada Post Intros D-I-Y Direct Mail Campaigns

Snap Admail targets recipients, plans delivery routes, designs creative, and figures postage for SMBs in matters of hours.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other Animal

The family owned pet store redesigns its website to bring the in-store experience online.

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Pitney Bowes Intros Location Intelligence Platform

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The New Path of the B2B Buyer's Journey

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