Postal Service sees no need to file exigency revenue reports or phase out plans until after the appeals court rules on its petition to make the surcharge permanent.
The company expands rollout of a native ad unit that will extend to its premium sites and those of up to 20,000 other publishers.
Brand LIVE Pulse aims to bring social trending to the marketing masses.
Only 31% of retailers send push notifications to users that opt-in to receive them, according to a study.
The platform predicts what social networkers will be saying about a brand in the coming 72 hours.
Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.
Clean your lists and help clean the planet, says Service Objects.
The promotional premise is garbage, of course—some 3.5 million tons of it floating in the Pacific, unbeknownst to millions of drinkers of bottled pop.
The global fashion retailer relies on multivariate testing to stay on trend with its consumers across channels.
Longtime agency pro brings extensive healthcare industry experience to the agency.
When it comes to social media, Mondays are for conversion and Tuesdays and Thursdays are for shareable content, a new study says.
Responsive design is but one of many features experts say are essential to successful mobile marketing.
The business-oriented social network credits mobile adoption for reaching the milestone
Failing to measure ROI keeps marketers from getting to the big leagues.
The social network instantly extends its marketing reach to another billion mobile devices.
Whole Foods, Walmart, and Verizon get passing grades, but most retailers are flunking at connecting with customers locally, a study claims.
The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.
Forget going viral. Here are five ways marketers can leverage YouTube to drive loyalty and engagement.
The company merges the introduction with its Twitter and Tumblr measurement tools in a metrics social suite.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.