New marketing chiefs at Marin Software, Bandwidth Marketing, Star2Star, and more.
The cable company's advertising and sales division aims to show businesses that cable is anything but static
A new study by Adobe shows online advertising unpopular with consumers and marketers.
Do you park half-baked ideas on your Facebook page? Jump right in on breaking news events? Talk about yourself too much? STOP... and read this list first.
Slow and steady doesn't win the mobile race—especially not for Turbo
The tweenage years have gone from dorky to digital.
A panel of experts agrees (and a new study confirms): Marketers need to take a chill pill when it comes to defining the commercial role of social media.
Macy's CMO Martine Reardon describes the company's shift to a data-centric culture.
The marketing automation vendor has announced the launch of its new customer engagement software, Customer Engagement Engine.
A Shopatron study finds that retailers are packaging in-store pickups with omnichannel experiences to deliver customer convenience.
Want to be on our next list of 40 awesome things? Nominations for the 2013 Direct Marketing News 40 Under 40 close on June 21.
New marketing chiefs at Clear Channel Outdoor, Sitecore, Retailigence, and more.
A federal court denied the USPS's petition to review the PRC's claim that the former's discount for presorted mail is excessive.
The video conferencing company repositions itself for a new age with its first truly integrated marketing program.
As the digital marketplace grows exponentially, so do the marketing and technologies to encourage its continued development.
The news publication and site dares college students to get the whole story
Digital marketing decision makers list analytics tools and technologies as top priorities.
Updates on companies, products, and people
Fewer than 10% of purchasing executives trust content from vendors, a new study says.
New marketing chiefs take over at Pepsi Brand, Worldventures, Foxwoods, Capital Access Network, and Mammoth Mountain, and the current CMO departs Arby's.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.