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Will Snapchat's 'Creepy' Entry Into Advertising Endure?

Will Snapchat's 'Creepy' Entry Into Advertising Endure?

The social network that brought ephemeral picture posting to cell phones may see its new ad strategy fade just as inevitably.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

Harris Poll Finds Companies in Quandary Over Social Media

Harris Poll Finds Companies in Quandary Over Social Media

The data it generates can boost their bottom lines, marketers say. They just haven't figured out how to do it yet.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at Converting as the Rest

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data Quality ROI

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Are Traditional Marketing Channels Past Their Prime? [Infographic]

Are Traditional Marketing Channels Past Their Prime? [Infographic]

There's a reason these oldie-but-goodies are still around.

Chico's Updates Its Survey Style Through Mobile

Chico's Updates Its Survey Style Through Mobile

Feedback from customer communities revealed that it was time for a new look.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.

Dream(force) Products

Dream(force) Products

The marketing industry's Burning With Data, Man festival breaks camp today. Here are some products of the week that promise to rave on.

Following the Social Buzz Around Dreamforce

Following the Social Buzz Around Dreamforce

One of the marketing world's biggest events wraps up today, but the social media ripples likely won't cease for some time.

More Bang From Bing?

More Bang From Bing?

If you think Microsoft's search engine is a nonentity, think again. It delivers higher revenue per visit to retailers than Google, or anyone else for that matter.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

Top 10 Reasons to Pass Postal Reform

Top 10 Reasons to Pass Postal Reform

Backers of the Carper-Coburn Act give Senate colleagues grounds for placing the Postal Service at the tops of their post-election agendas.

Google Expands Delivery Service and Imposes a Fee

Google Expands Delivery Service and Imposes a Fee

It indicates it's serious about the retail business, charging $95 a year for deliveries to Amazon Prime's $99.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

Our experts set the record straight.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

New App Aims to Quicken Reps' Response on Salesforce

New App Aims to Quicken Reps' Response on Salesforce

Demandbase's Sales Accelerator provides buyer alerts via Salesforce.com, which has made an investment in the company.

Atlas Hugged

Atlas Hugged

Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?

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Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

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The New Path of the B2B Buyer's Journey

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Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.