Though they lack confidence in their mobile strategies and apps, retailers list mobile commerce ninth on their Christmas to-do lists, an eBay study reports.
The company relied on digital to get its growing children's apparel brand off of the ground.
Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.
An analyst's view of what marketers need to know about the marketing automation company's product announcement.
Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.
The marketing automation company extends its capabilities to the sales team.
The 21st century Postal Service is about packages, Barnett tells committee chairman Carper, who agrees and adds that permanent exigency will recapitalize the agency.
U.S. Chamber of Commerce and others side with the Direct Marketing Association in its tax jurisdiction case against Colorado.
The presence of NFC chips in iPhones could expand the technology's scalability for location-based marketing. Launching Apple Pay, however, appears to be its chief purpose.
The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.
The definition of dynamic email content is changing—what marketers need to know.
The Office of the Inspector General seeks neuroscientists to investigate human responses to digital and physical media.
The platform update offers enhancements designed to help marketers improve the customer experience.
Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.
Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.
It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.
But will data privacy and internal resource concerns leave them calling for their mummies?
A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.
The nation's highest court will weigh in on whether or not marketers have the right to appeal state tax regulations in federal courts.
Mobile data is this music and arts festival's jam.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.