A focus on customer engagement and loyalty fuels marketing initiatives at BMW, James Hardie, and Hallmark Business Connections.
Former professional kick-boxer Toby Lee explains how his participation in triathlons gets his customer-segmentation mind-set into fighting shape.
Ever since 2006, direct mailers have become accustomed to planning for a January hike in Standard Mail rates.
Some quick info to keep you up-to-date, including the percentage of marketers who track churn rates.
In just the past year, they added 20 minutes a day to their mobile app habits.
But that doesn't stop them from sharing information with certain sectors.
Mobile should be part of your overall strategy, not just a series of disconnected campaigns.
Jon Schulz will lead marketing at Interactive Media Holdings, which seeks to advance its reputation as a digital solutions provider.
Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.
The move would accompany a focus on Internet sales, which the retailer intends to grow by as much as 40% over the next four years.
Customer experience wisdom from the mouths of leading data-driven marketers at DMA2014.
Sports legend and entrepreneur Earvin "Magic" Johnson reveals how he's winning off the court.
It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.
In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.
Email marketing experts see largely positives in the new mobile app that gives people greater control of and access to their inboxes.
Twitter's earnings report yesterday had users growing less than 5%. Wall Street reacts today with a 13% decline in the social network's stock price.
Only 6% of companies deem email a desirable skill when hiring staff. Specialists are out, brand generalists are back in, says a new Forrester study.
Despite e-commerce's advantages, marketers still have a hard time understanding how to provide better customer experiences.
Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.
The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.