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Don't Let Bad Experiences Alienate Your Customers [Infographic]

Don't Let Bad Experiences Alienate Your Customers [Infographic]

Earthlings are willing to share their data to enhance their customer experiences.

This Should Be Exigency's Last Gasp, Mailers Say

This Should Be Exigency's Last Gasp, Mailers Say

A Postal Services showing signs of life and a Congress showing no signs of activity is a formula for exigency's demise, insiders say.

Exigency Marches On!

Exigency Marches On!

PRC OKs $1.19 billion in additional surcharge to mailers. The 4.3% topper on postal rates is expected to endure an additional eight months.

Holiday Emails Were Deployed Early in 2014

Holiday Emails Were Deployed Early in 2014

Eighty-three percent of retailers sent general holiday or winter-themed campaigns last year, making it 2014's most popular theme.

Autodialers on High Alert Over FCC Ruling

Autodialers on High Alert Over FCC Ruling

Its broad definition of what constitutes an autodialer has companies fearing lawsuits for conducting business as usual.

Dynamic Signal Unveils New Platform

Dynamic Signal Unveils New Platform

It aims to simplify the complexity of scaling programs enterprise-wide and allow a larger number of employees to share company-approved content.

Amazon Makes Pitch for Drone Airspace

Amazon Makes Pitch for Drone Airspace

In its mission to offer 30-minute delivery, it asks for a commercial drone space at between 200 and 400 feet.

Return Path Gets Into the Data Business

Return Path Gets Into the Data Business

The email intelligence provider launches a data service built on insights derived from two million inboxes.

Ebay Dumps Same-Day Delivery

Ebay Dumps Same-Day Delivery

Ebay Now becomes eBay Then, as the online marketplace decides immediate delivery does not work in its business plan.

Social Climbs the Customer Sat Charts

Social Climbs the Customer Sat Charts

And search declines on the American Customer Satisfaction Index as it struggles with mobile optimization.

American Consumers' Addiction to Smartphones Continues

American Consumers' Addiction to Smartphones Continues

Marketers, be aware: 89% of adults check their smartphones at least several times per day.

Unraveling the Mysteries of Mobile Marketing

Unraveling the Mysteries of Mobile Marketing

Mobile marketing may not be as easy as a swipe and a tap, but it's a channel that marketers must master.

Spoiled for Choice, Challenged by Attribution: Answers

Spoiled for Choice, Challenged by Attribution: Answers

Marketing VP Chris Brown is considering reassigning how much he allots to catalogs, email, and search—all of which drive online sales—but a new allocation strategy isn't clear based on past customer behaviors. More testing would help him decide but his budget is due in a week. What should he do?

Marketing Challenge: The Delicate Task of Firing a Customer

Marketing Challenge: The Delicate Task of Firing a Customer

Jacen Spring wanted to find unprofitable customers and try to bring them out of the red, and "fire" the costly customers. Coastal Construction, although a big spender, was a continuous drain on services and support. She debated how best to tell the CEO and Coastal's account rep her plan.

Running Marketing by Deeds, Not Words

Running Marketing by Deeds, Not Words

Silver Star Brands' Kathy Hecht chooses her words carefully—she'd much rather do marketing than talk about it.

Will Real Mail Notification Make USPS a Digital Channel?

Will Real Mail Notification Make USPS a Digital Channel?

Real Mail Notification sends subscribers emails at 8 a.m. with photos of that day's mailbox contents.

Marketing Chatter: July/August 2015

Marketing Chatter: July/August 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.

Fast Facts: July/August 2015

Fast Facts: July/August 2015

Some quick info to keep you up-to-date, including the number of marketing emails sent in Q1 2015 that were responsive.

A Day in the (Editorial) Life of Marketing

A Day in the (Editorial) Life of Marketing

Here, a look at a typical day—if there is such a thing—in the life of a marketing-centric editor.

Instagram Ad Sales to Grow 5X in Next Two Years

Instagram Ad Sales to Grow 5X in Next Two Years

It will then account for an estimated 28% of Facebook global ad revenues, says an eMarketer study.

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