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Marketers Fail to Hit the Target [Infographic]

Marketers Fail to Hit the Target [Infographic]

Irrelevant communications cause consumers' loyalty to quiver. Two thirds says they get too many brand emails.

Marketing Leadership in the Digital Age

Marketing Leadership in the Digital Age

Navigating the digital landscape isn't as hard as it seems; you just need the right action steps.

Monetizing Content Marketing

Monetizing Content Marketing

Content is most likely to drive conversions when marketers use such tools as email and social to support their content marketing efforts.

But We Did It This Way: Answers

But We Did It This Way: Answers

CMO James Li and his entire team have reached their "we did it this way" limit in terms of Luther Crain's suggestions—always based on the successes from his previous job. See how our readers would handle this situation.

Spoiled for Choice, Challenged by Attribution

Spoiled for Choice, Challenged by Attribution

Marketing VP Chris Brown is considering reassigning how much he allots to catalogs, email, and search—all of which drive online sales—but a new allocation strategy isn't clear based on past customer behaviors. More testing would help him decide but his budget is due in a week. What should he do?

The Segmentation Triple Threat

The Segmentation Triple Threat

Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.

Western Union Transfers Customer Passion to Brand Affinity

Western Union Transfers Customer Passion to Brand Affinity

The more than 160-year-old brand taps into modern, digital, and social tools to make genuine connections with customers across the globe.

Redefining Data Privacy

Redefining Data Privacy

Self-governance has been effective in forestalling privacy judgments. Will it continue to hold the line against class-action lawyers, privacy activists, and rampaging technology?

At Nutrisystem Healthy Marketing Is an Ongoing Endeavor

At Nutrisystem Healthy Marketing Is an Ongoing Endeavor

Nutrisystem EVP and CMO Keira Krausz speaks candidly about her personal relationship with the brand and why she's passionate about the business.

Marketing Chatter: May 2015

Marketing Chatter: May 2015

See what our Twitter followers have been getting up to this month. Follow us @dmnews.

Fast Facts: May 2015

Fast Facts: May 2015

Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a growth mandate.

PRC Chief Tells What Will Keep the Postal Service Going

PRC Chief Tells What Will Keep the Postal Service Going

Though he never clerked a Post Office or walked a carrier route, Robert Taub does have serious postal street cred, having helped craft the 2006 Postal Accountability and Enhancement Act.

Are You a Habit Your Customers Can Break?

Are You a Habit Your Customers Can Break?

Behavioral loyalty is tenuous; customers can and will drop you like a bad habit.

Salesforce on the Block? Not Likely.

Salesforce on the Block? Not Likely.

Benioff just won't get offa that cloud, say some old CRM hands who just can't see any sense behind the rumors.

Email Marketers Are Failing to Engage New Subscribers

Email Marketers Are Failing to Engage New Subscribers

Two thirds of new opt-ins fail to take part in any other interactions over the subsequent three months.

Marketers Aren't Taking Advantage of Account-Based Marketing—Yet

Marketers Aren't Taking Advantage of Account-Based Marketing—Yet

More than 90% of marketers say that account-based marketing is valuable, but few actually implement it.

Digital Content Is the Answer to the Bean Bang Theory

Digital Content Is the Answer to the Bean Bang Theory

The Colombian Coffee Growers Federation's digital campaign educates consumers about what differentiates the country's brew from those from other regions.

Samsung Maintains Smartphone Dominance

Samsung Maintains Smartphone Dominance

Apple cut into its share in 2014, but the Android leader fights back in Q1 to hold a quarter of the market.

L'Oréal's Online Eye-Opener

L'Oréal's Online Eye-Opener

An eye-tracking study gives the Canadian division of the cosmetics company an entirely new outlook on the display ad.

Marketers Share Their Social Side at the 2015 Marketing Hall of Femme

Marketers Share Their Social Side at the 2015 Marketing Hall of Femme

Guests of the Direct Marketing News 2015 MHoF had much to say about what inspired them most during the poignant awards ceremony.

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