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The Good News: There's $1.6 Trillion in Business up for Grabs

The Good News: There's $1.6 Trillion in Business up for Grabs

The bad news is that you'll be the one to lose it if you can't address customer complaints on the first pass.

You Can Drag This Ad in Zero Seconds

You Can Drag This Ad in Zero Seconds

PK4 media introduces a "Drag Ad" alternative to "Skip Ad."

Privacy and Security Remain Tall Orders for Today's Marketers [Infographic]

Privacy and Security Remain Tall Orders for Today's Marketers [Infographic]

But consumers are confident that the government and brands will brew up a solution

70 Percent of Consumers Buy CPG Products After Seeing Mobile Ads

70 Percent of Consumers Buy CPG Products After Seeing Mobile Ads

Digital targeting becomes a must for mass marketers. More than 50% of consumers make shopping lists and download coupons to their mobile devices.

Marketing M&A Deal Value Triples in 2014

Marketing M&A Deal Value Triples in 2014

There were four marketing transactions that were each worth more than $2 billion this past year, compared to only one such deal in 2013.

Machine Learning for Middle-Market Marketers

Machine Learning for Middle-Market Marketers

AgilOne founder Omer Artun claims his company's latest release will democratize the power of predictive analytics.

Magzter Launches Netflix-Style Model

Magzter Launches Netflix-Style Model

The digital newsstand seeks to expand adoption with an "all-you-can-read" plan for $9.99 a month.

Teradata Absorbs Mobile Marketing Service Into its Cloud

Teradata Absorbs Mobile Marketing Service Into its Cloud

It acquires Appoxee, a mobile marketing platform created for marketers by marketers.

80 Percent of Americans Enjoy Purchase-Based Recommendations in Email

80 Percent of Americans Enjoy Purchase-Based Recommendations in Email

When data drives relevancy, everybody wins.

Postal Rate Increase Is No Surprise. But Why Now?

Postal Rate Increase Is No Surprise. But Why Now?

Mailers knew the 2% inflationary adjustment was coming, but they'd have preferred it came after the exigency case was settled.

CPGers Need to Link Digitally With Stores First, Then Consumers

CPGers Need to Link Digitally With Stores First, Then Consumers

Sales executives may hold the true keys to multichannel success on a mass scale, says a new Forrester study.

Marketers Agree That Data's Role Is Blooming [Infographic]

Marketers Agree That Data's Role Is Blooming [Infographic]

Data's influence on content and decision making continues to grow in 2015.

USPS Wants 2% Rate Hike for Market Dominant Products

USPS Wants 2% Rate Hike for Market Dominant Products

The Postal Service seeks its inflationary rate adjustment and looks to set up a separate pricing structure for FSS Standard Mail.

Microsoft Vet Joins DocuSign as CMO

Microsoft Vet Joins DocuSign as CMO

Brad Brooks ran the Windows consumer business during a nine-year stint with the company.

KBS Names Hayward CEO

KBS Names Hayward CEO

The cofounder of 180 and former CEO of JWT UK is tapped to lead the agency's global expansion.

Marketers' 2015 Priorities Revealed

Marketers' 2015 Priorities Revealed

Salesforce.com's "State of Marketing" report surveyed B2B and B2C marketers around the globe on budgets, strategies, and metrics.

Ex-Forrester Analyst to Direct Strategy at Strongview

Ex-Forrester Analyst to Direct Strategy at Strongview

David Frankland led the research company's customer intelligence team and is a veteran of DoubleClick.

Exigency's Exit Is Scripted by the PRC

Exigency's Exit Is Scripted by the PRC

With its revenue collection limit quickly approaching, USPS is presented with a to-do list for removing the unpopular 4.3% rate surcharge.

Pitney Bowes Posts a New Image

Pitney Bowes Posts a New Image

The 95-year-old stalwart in mailing systems unveils a new brand strategy and a logo to go with it.

Goldway Slams Cuts in First Class Mail Service

Goldway Slams Cuts in First Class Mail Service

The PRC commissioner argues that the virtual elimination of overnight delivery tramples the concept of universal service.

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