Irrelevant communications cause consumers' loyalty to quiver. Two thirds says they get too many brand emails.
Navigating the digital landscape isn't as hard as it seems; you just need the right action steps.
Content is most likely to drive conversions when marketers use such tools as email and social to support their content marketing efforts.
CMO James Li and his entire team have reached their "we did it this way" limit in terms of Luther Crain's suggestions—always based on the successes from his previous job. See how our readers would handle this situation.
Marketing VP Chris Brown is considering reassigning how much he allots to catalogs, email, and search—all of which drive online sales—but a new allocation strategy isn't clear based on past customer behaviors. More testing would help him decide but his budget is due in a week. What should he do?
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.
The more than 160-year-old brand taps into modern, digital, and social tools to make genuine connections with customers across the globe.
Self-governance has been effective in forestalling privacy judgments. Will it continue to hold the line against class-action lawyers, privacy activists, and rampaging technology?
Nutrisystem EVP and CMO Keira Krausz speaks candidly about her personal relationship with the brand and why she's passionate about the business.
See what our Twitter followers have been getting up to this month. Follow us @dmnews.
Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a growth mandate.
Though he never clerked a Post Office or walked a carrier route, Robert Taub does have serious postal street cred, having helped craft the 2006 Postal Accountability and Enhancement Act.
Behavioral loyalty is tenuous; customers can and will drop you like a bad habit.
Benioff just won't get offa that cloud, say some old CRM hands who just can't see any sense behind the rumors.
Two thirds of new opt-ins fail to take part in any other interactions over the subsequent three months.
More than 90% of marketers say that account-based marketing is valuable, but few actually implement it.
The Colombian Coffee Growers Federation's digital campaign educates consumers about what differentiates the country's brew from those from other regions.
Apple cut into its share in 2014, but the Android leader fights back in Q1 to hold a quarter of the market.
An eye-tracking study gives the Canadian division of the cosmetics company an entirely new outlook on the display ad.
Guests of the Direct Marketing News 2015 MHoF had much to say about what inspired them most during the poignant awards ceremony.