The Chief Information Officer moves into the role vacated by Nagisa Manabe. Digital chief Randy Miskanic assumes CIO spot.
Retailers using just the right words of love to the right people are being embraced with 40% open rates this Mother's Day.
Going into the television upfronts, a cable association chronicles the exploits of a dozen iconic TV products.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
91% of businesses engage in data migration projects and 85% experience significant problems from them.
The home fragrance company's behavioral- and catalog-based messaging ignites stellar open and conversion rates.
AT&T, ExxonMobil, and Rite Aid are among partners enlisted in the coalition loyalty program aimed at becoming America's answer to Canada's Air Miles.
A new report from the Postal Inspector General's office says yes, and notes that the severity of its decline varies widely by region.
It's catered to shorter sales cycles, but Engage.cx's solution is based on a similar premise of informed engagement for educated buyers.
Irrelevant communications cause consumers' loyalty to quiver. Two thirds says they get too many brand emails.
Navigating the digital landscape isn't as hard as it seems; you just need the right action steps.
Content is most likely to drive conversions when marketers use such tools as email and social to support their content marketing efforts.
CMO James Li and his entire team have reached their "we did it this way" limit in terms of Luther Crain's suggestions—always based on the successes from his previous job. See how our readers would handle this situation.
Marketing VP Chris Brown is considering reassigning how much he allots to catalogs, email, and search—all of which drive online sales—but a new allocation strategy isn't clear based on past customer behaviors. More testing would help him decide but his budget is due in a week. What should he do?
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.
The more than 160-year-old brand taps into modern, digital, and social tools to make genuine connections with customers across the globe.
Self-governance has been effective in forestalling privacy judgments. Will it continue to hold the line against class-action lawyers, privacy activists, and rampaging technology?
Nutrisystem EVP and CMO Keira Krausz speaks candidly about her personal relationship with the brand and why she's passionate about the business.
See what our Twitter followers have been getting up to this month. Follow us @dmnews.
Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a growth mandate.