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Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Five Content Marketing Lessons for Video

Five Content Marketing Lessons for Video

Forget going viral. Here are five ways marketers can leverage YouTube to drive loyalty and engagement.

News Byte: Union Metrics Debuts Instagram Analytics

News Byte: Union Metrics Debuts Instagram Analytics

The company merges the introduction with its Twitter and Tumblr measurement tools in a metrics social suite.

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place Beside Price Listings

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

A Post Office Lifer's 7-Point Survival Plan for USPS

A Post Office Lifer's 7-Point Survival Plan for USPS

Former USPS market research chief Kent Smith says the Post Office can thrive if it can stop acting like a commodity player and start exploiting opportunities.

Retailers Need to Revive the Rebate

Retailers Need to Revive the Rebate

Direct price matching with e-tailers is folly, but smartphone penetration and showrooming necessitate action from retailers. Could rebates be the answer?

News Byte: Google Glass Hits the Streets Today

News Byte: Google Glass Hits the Streets Today

Will connected specs catch on—at $1,500—with the general populace? Today we begin to find out.

News Byte: Half of Americans Now "Very Concerned" About Data Breaches

News Byte: Half of Americans Now "Very Concerned" About Data Breaches

Three fifths say their worries have increased in past 12 months and 80% want new laws on third-party data usage, according to a study.

News Byte: Exact Data Strikes a Blow for Clean Email Lists

News Byte: Exact Data Strikes a Blow for Clean Email Lists

The company partners with BriteVerify to offer automatic list cleaning to SMB clients.

Social Media Shouldn't Be an Echo Chamber

Social Media Shouldn't Be an Echo Chamber

Experts explain how some brands do more harm than good with their social media monologues and other breeches of social etiquette.

The Time for the Customer Is Now

The Time for the Customer Is Now

One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.

Consumers Expect the USPS to Deliver

Consumers Expect the USPS to Deliver

Two studies reveal consumers' expectations for, and flexibility on, mail and package delivery.

Infographic: The Power of Real-Time Marketing

Infographic: The Power of Real-Time Marketing

As Spidey's Uncle Ben would say, "With great [analytics] power, comes great responsibility."

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

The Tweet Beat: Marketing Heartbleed

The Tweet Beat: Marketing Heartbleed

No one's saying the massive security flaw isn't real—but lots of people are cynically noting how Heartbleed feels like part of a marketing campaign.

Goldway Says USPS Dissed Mailers With Load Leveling

Goldway Says USPS Dissed Mailers With Load Leveling

The PRC chairman asserts that the Postal Service's strategy to depersonalize consumers and ignore concerns of mailers can only end in failure.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

Postal Union Chief: Think of USPS as Asset, Not a Cost Center

Postal Union Chief: Think of USPS as Asset, Not a Cost Center

NALC leader tells stakeholders that Congress and the Postal Service are on the wrong path to the future.

News Byte: USPS Standard Mail Load Leveling Begins

News Byte: USPS Standard Mail Load Leveling Begins

The Postal Service is extending what was a three-day delivery expectation to a four-day delivery expectation.

IBM Gets Deeper Into Marketing With Silverpop Acquisition

IBM Gets Deeper Into Marketing With Silverpop Acquisition

Big Blue has announced a definitive agreement to acquire the marketing automation provider.

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Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.