Perception can change a brand's reality. See how our readers would tackle this thorny situation.
Jaden Waterman was hired a year ago to oversee email marketing. He's doing a better job than his predecessor, however, he has an attitude. Waterman's boss, Lenore Cranston, has spoken to him, but to no avail. What should she do?
What's in our mailbox this month: mailers from real estate agents. Some of these should be in foreclosure.
When the Affordable Care Act's health insurance mandate and public/private marketplaces went into effect in late 2013, it created a new, unprecedented era in direct competition for providing individual health insurance.
The ever-evolving industry may force the video game retailer to hit the reset button on its business model.
Whether your product is sexy or practical, your content can be engaging and profitable. Here's how.
Marketers have never been more obsessed with customer data than they are today. And there's more data than ever to obsess over. Here's a detailed breakdown of where to extract the best consumer insights.
Chris Strain shares how his team listens and responds to the consumers, military personnel, and music festival attendees who can't sate their thirst for CamelBak products.
Despite its persistent popularity, marketers sometimes have a tough time crafting the most effective email messages.
See what our tweeps have been getting up to this month. Follow us @dmnews.
Four experts discuss why mobile marketing is so important now and provide advice on what areas of mobile will be critical to master in the coming year.
Some quick info to keep you up-to-date, including the percentage of U.S. smartphone owners who use apps to shop at least once a month.
"The mailing industry is at an important juncture of transformation," says Bell & Howell CEO Ramesh Ratan.
Shop hard, advises one provider at the Marketing&Tech Summit. Make no assumptions and take it for a rigorous test drive.
Internal methods would replace external systems for First Class and Standard Mail, as well as packages and periodicals.
Are you late to the digital party?
Why are even advanced digital marketers leaving money on the table by failing to contextualize their customer outreach efforts?
A chief video marketer shares how to build a robust—and effective—video marketing strategy.
We reveal who's tops in using technology and data to innovate their marketing: Announcing the winners of the 2015 Marketing&Tech Innovation Awards.
Dell's managing editor, Stephanie Losee, explains how to build audience trust with content.