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Perception Can Change a Brand's Reality: Answers

Perception Can Change a Brand's Reality: Answers

Perception can change a brand's reality. See how our readers would tackle this thorny situation.

Marketing Challenge: Good Marketer, Bad Attitude

Marketing Challenge: Good Marketer, Bad Attitude

Jaden Waterman was hired a year ago to oversee email marketing. He's doing a better job than his predecessor, however, he has an attitude. Waterman's boss, Lenore Cranston, has spoken to him, but to no avail. What should she do?

Delivered: Real Estate

Delivered: Real Estate

What's in our mailbox this month: mailers from real estate agents. Some of these should be in foreclosure.

A Prescription for Attracting Millennials

A Prescription for Attracting Millennials

When the Affordable Care Act's health insurance mandate and public/private marketplaces went into effect in late 2013, it created a new, unprecedented era in direct competition for providing individual health insurance.

Is it Game Over or Game-On for GameStop?

Is it Game Over or Game-On for GameStop?

The ever-evolving industry may force the video game retailer to hit the reset button on its business model.

Don't Bore Your Customers With Content

Don't Bore Your Customers With Content

Whether your product is sexy or practical, your content can be engaging and profitable. Here's how.

The Datafication of Marketing

The Datafication of Marketing

Marketers have never been more obsessed with customer data than they are today. And there's more data than ever to obsess over. Here's a detailed breakdown of where to extract the best consumer insights.

The CMO Who Thinks Less Marketing Is Better

The CMO Who Thinks Less Marketing Is Better

Chris Strain shares how his team listens and responds to the consumers, military personnel, and music festival attendees who can't sate their thirst for CamelBak products.

Email Marketing in 2015

Email Marketing in 2015

Despite its persistent popularity, marketers sometimes have a tough time crafting the most effective email messages.

Marketing Chatter: February 2015

Marketing Chatter: February 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.

4 Reasons Marketers Need to Master Mobile

4 Reasons Marketers Need to Master Mobile

Four experts discuss why mobile marketing is so important now and provide advice on what areas of mobile will be critical to master in the coming year.

Fast Facts: February 2015

Fast Facts: February 2015

Some quick info to keep you up-to-date, including the percentage of U.S. smartphone owners who use apps to shop at least once a month.

Will Direct Mail Morph Into the Internet of Postal Things?

Will Direct Mail Morph Into the Internet of Postal Things?

"The mailing industry is at an important juncture of transformation," says Bell & Howell CEO Ramesh Ratan.

Three Things to Think About Before Buying a DMP Platform

Three Things to Think About Before Buying a DMP Platform

Shop hard, advises one provider at the Marketing&Tech Summit. Make no assumptions and take it for a rigorous test drive.

USPS Seeks New Measurements for Market Dominant Products

USPS Seeks New Measurements for Market Dominant Products

Internal methods would replace external systems for First Class and Standard Mail, as well as packages and periodicals.

Digital Is a Marketer's Wonderland [Infographic]

Digital Is a Marketer's Wonderland [Infographic]

Are you late to the digital party?

The Context Conundrum

The Context Conundrum

Why are even advanced digital marketers leaving money on the table by failing to contextualize their customer outreach efforts?

Video Marketing Is More Than Pretty Pictures

Video Marketing Is More Than Pretty Pictures

A chief video marketer shares how to build a robust—and effective—video marketing strategy.

When Marketing Plus Technology Equals Innovation

When Marketing Plus Technology Equals Innovation

We reveal who's tops in using technology and data to innovate their marketing: Announcing the winners of the 2015 Marketing&Tech Innovation Awards.

Connect With Your Audience Through Content Marketing

Connect With Your Audience Through Content Marketing

Dell's managing editor, Stephanie Losee, explains how to build audience trust with content.

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