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New Competitive Postal Rates to Take Effect May 31

New Competitive Postal Rates to Take Effect May 31

Market dominant rates, hopes USPS, will hew to the same date. But a court decision looms that could change everything.

Spivey Named CMO of Bazaarvoice

Spivey Named CMO of Bazaarvoice

The veteran tech marketer takes over the growth strategy of this retail content marketing provider.

Marketing Still Not Producing Enough Leads, Says CSO Study

Marketing Still Not Producing Enough Leads, Says CSO Study

Conversion rates of qualified leads have been eroding for five years running, according to a study of global sales organizations.

Marketers Aren't Monkeying Around With Data Sharing [Infographic]

Marketers Aren't Monkeying Around With Data Sharing [Infographic]

But privacy and security concerns can make them go bananas.

Spotify Intros Playlist Targeting

Spotify Intros Playlist Targeting

Segments can be constructed by type of music, time of day, location, or mood.

House Committee OK's Data Security Bill

House Committee OK's Data Security Bill

Two Senators also introduce new data security legislation, as Congress perseveres in a years-long effort to set national standards for privacy compliance.

What Makes Donors Tick—and Donate?

What Makes Donors Tick—and Donate?

Nonprofits must replace more than $25 billion in revenue each year. Their biggest challenge: better data management.

Message Systems Rolls Out Pay-As-You-Go Email Service

Message Systems Rolls Out Pay-As-You-Go Email Service

The huge infrastructure provider releases SparkPost, which promises enterprise-level delivery of 2 million emails a month for under $1,000.

Halyard Capital Announces Acquisitions

Halyard Capital Announces Acquisitions

Private equity fund Halyard Capital announced its acquisition of Harte Hanks Market Intelligence and The Aberdeen Group.

Marketo Makes a Stab at Seamless

Marketo Makes a Stab at Seamless

It adds mobile engagement and ad-tracking capabilities, promising users a single, consistent voice across all channels.

Google's Mobile Algorithm Expected to Have Big Effect

Google's Mobile Algorithm Expected to Have Big Effect

More than half of marketers predict their search rankings will change when the mobile-friendly update launches next week.

Inside the Inbox: An Analysis of Consumer Email Habits

Inside the Inbox: An Analysis of Consumer Email Habits

Marketers can learn a lot by simply looking at how consumers email each other.

Blogs And Social Media Not as Important as Once Thought

Blogs And Social Media Not as Important as Once Thought

More than one third of marketers say they don't use blogs while looking for vendors.

Report Defines Digital Analysts

Report Defines Digital Analysts

The functions of multichannel analysts are laid out in a new report from the Digital Analytics Association.

Amazon Drone Tests Cleared for Takeoff

Amazon Drone Tests Cleared for Takeoff

Prime Air will take to the skies in controlled, small-scale tests carrying payloads.

Will Salesforce Add-Ons Force Marketing and Sales to Align?

Will Salesforce Add-Ons Force Marketing and Sales to Align?

Intelligence and engagement tools will give salespeople powers previously reserved for marketers, says Pardot's GM.

PMG Brennan Dialogs With Catalogers

PMG Brennan Dialogs With Catalogers

The Postal Service's new boss holds a Town Hall discussion on prospecting rates, NSA's, and closer consultations on operational changes.

Marketing—It's A-Changin'

Marketing—It's A-Changin'

Everything seems to be so different today in marketing, from customers' expectations to modern tools and the constant deluge of data. Here's some advice on how to stay ahead of the curve.

Email Marketers Aren't Out of the Woods [Infographic]

Email Marketers Aren't Out of the Woods [Infographic]

Indeed, marketers are in the thick of it in terms of segmentation.

PEMCO Wins With Help From the 12th Man

PEMCO Wins With Help From the 12th Man

The insurance company gets into fan engagement beast mode.

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