Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.
And men account for a greater percentage of total time spent on mobile, according to a Nielsen survey.
Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.
Industry experts explore the value in a person's cyber identity for marketers.
With so many content placement options, you need to link the ones that make sense. Think constellations, suggests Edelman's content chief.
The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.
Free 3-to-5-day shipping on all orders from Target commences immediately. Other top retailers still require order minimums.
A British website seeks voters' help in striking clichés from the stump speeches of political candidates.
The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.
Adobe's marketing cloud is a Forrester favorite for its integration.
Spot.IM launches what it calls the "first distributed social network," free for downloading and instant activation on websites.
The social network that brought ephemeral picture posting to cell phones may see its new ad strategy fade just as inevitably.
Retail solutions provider seeks to up its data analytics game for large and midsized retailers.
The data it generates can boost their bottom lines, marketers say. They just haven't figured out how to do it yet.
Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.
There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.
A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.
Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.
There's a reason these oldie-but-goodies are still around.
Feedback from customer communities revealed that it was time for a new look.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.