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Calling All Search Marketers

Calling All Search Marketers

Invoca attempts to fill a "black hole" in search marketing with a new service that links mobile searches to call data.

Salesforce Gets Some Machine Learning

Salesforce Gets Some Machine Learning

It adds Predictive Decisions to the marketing cloud, promising easier access to the predictive analytics.

Consumer Trust Foretells Retailers' Future

Consumer Trust Foretells Retailers' Future

The technology is there, but brands need consumer trust, and adoption, for mobile payment apps and drones to become realities.

Marketers Crave Customer Data

Marketers Crave Customer Data

Just one third of marketers feel they collect the right amount of data.

Integral Acquires Video-Checker

Integral Acquires Video-Checker

Integral Ad Science beefs up its video tracking capabilities with the addition of Veenome.

Nielsen to Buy Exelate, Bolster Programmatic Chops

Nielsen to Buy Exelate, Bolster Programmatic Chops

The ratings king prepares for a day when programmatic buying migrates to broadcast television.

2015 Essential Guide to Direct Mail Marketing

2015 Essential Guide to Direct Mail Marketing

The 2015 Essential Guide to Direct Mail Marketing—everything you need to know about direct mail marketing, all in one spot. Read on for insight.

The Truth About Direct Mail

The Truth About Direct Mail

10 direct mail marketing leaders each share a myth about why some marketers think direct mail is on the verge of extinction and the reality about why it's actually experiencing a slight resurgence.

Direct Mail Goes Digital

Direct Mail Goes Digital

Five tech trends underlying direct mail marketing success today.

Direct Mail Adds Dimension to Marketing

Direct Mail Adds Dimension to Marketing

How three companies are using direct mail marketing to deliver—sales, that is.

6 Reasons to Invest in Direct Mail

6 Reasons to Invest in Direct Mail

Direct mail still works. Here's why.

My 49 Cents on Direct Mail

My 49 Cents on Direct Mail

Direct mail spending grew 2.7% in 2014; Winterberry Group's prediction was for 1.1% growth.

DMA Wins Supreme Court Case in Unanimous Decision

DMA Wins Supreme Court Case in Unanimous Decision

The court's ruling in DMA v. Brohl is a "landmark victory" for business access to federal courts and privacy protection for consumers.

App Turns Paper Receipts Digital

App Turns Paper Receipts Digital

The system bypasses the email channel to automatically deliver and store receipts in shoppers' devices.

Postal Unions Deliver a Strong Message as Contract Talks Ensue

Postal Unions Deliver a Strong Message as Contract Talks Ensue

The "Grand Alliance" tells the public that USPS management is out to "bury" the Postal Service with consolidation and work force reduction.

Is There a Click-Through Rate Sweet Spot?

Is There a Click-Through Rate Sweet Spot?

Not really. A new study suggests that fewer images and concise text drive higher click-through rates; however, fluctuations remain.

Personalization Is Paramount for Pleasing Purchasers

Personalization Is Paramount for Pleasing Purchasers

Half of Americans buy more from e-tailers who personalize their customer experience across all touch points.

Marketing Automation for the Masses

Marketing Automation for the Masses

Autopilot becomes the newest player in low-cost marketing automation, targeting small businesses with a cost of entry as low as $4 a month.

Could Tweets on Google Boost SEO?

Could Tweets on Google Boost SEO?

Blab thinks so, and introduces an upgrade to help marketers boost Twitter search rankings.

Google to Introduce Mobile Network

Google to Introduce Mobile Network

It will partner with established carriers on an MVNO that aims to merge cell and Wi-Fi networks seamlessly.

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