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B2Bs and B2Cs Are Breaking Bad e-Com Habits [Infographic]

B2Bs and B2Cs Are Breaking Bad e-Com Habits [Infographic]

Why this last season was the most memorable yet.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Chatter Isn't All Positive on Snapchat Ads

Chatter Isn't All Positive on Snapchat Ads

The prospect of advertising on the messaging app intrigues some, annoys others.

Carper Won't Give Up on Postal Reform in 2014

Carper Won't Give Up on Postal Reform in 2014

The postal reformer issues a challenge to fellow senators to pass his bill during the current Congress and "save the Postal Service before it's too late."

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.

USPS Lowers Priority Mail Rates for Business Shippers

USPS Lowers Priority Mail Rates for Business Shippers

UPS contends that the Postal Service is using the exigent increase to fund low-ball shipping rates and make a grab for e-commerce's growing delivery business.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.

6 Do's and Don'ts for Trigger Emails

6 Do's and Don'ts for Trigger Emails

Because one data point is never enough.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Ditto to Offer Tumblr Image Analysis

Ditto to Offer Tumblr Image Analysis

The image recognition company will track brand logos in posted photos on the blogging network and provide intel to marketers.

Supervalu Discloses June-July Data Breach

Supervalu Discloses June-July Data Breach

The grocery chain believes payment card account numbers, owners' names, and expiration dates may have been hacked via POS systems at 180 stores.

We've Got Your Number

We've Got Your Number

Even the most "marketing is an art" creative types love a good data point. Here, some of the most interesting recent stats.

Senators Plead for One-Year Moratorium on Postal Consolidation

Senators Plead for One-Year Moratorium on Postal Consolidation

Half the Senate wants to block Phase 2 of USPS's Network Rationalization plan. Are they serious, or merely posturing?

Infor Agrees to Buy Saleslogix, Enters CRM Business

Infor Agrees to Buy Saleslogix, Enters CRM Business

It will be renamed Infor CRM and serve as the puzzle piece connecting demand and supply chains in Infor CloudSuite.

Inbound Marketing Is a Work in Progress

Inbound Marketing Is a Work in Progress

Only 23% of executives rate their inbound marketing efforts as "very successful," according to an Ascend2 report.

Marketers Are Ready for Change

Marketers Are Ready for Change

Data, social, and the new role of the CMO were just a few of the topics covered during Accenture's #digitalchat on Twitter.

North American Mobile Ads Doubled to $8.1 Billion in 2013

North American Mobile Ads Doubled to $8.1 Billion in 2013

The revenue surge was a global one, with mobile advertising up 92% worldwide, according to the Interactive Advertising Bureau.

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Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.