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Postal Unions Deliver a Strong Message as Contract Talks Ensue

Postal Unions Deliver a Strong Message as Contract Talks Ensue

The "Grand Alliance" tells the public that USPS management is out to "bury" the Postal Service with consolidation and work force reduction.

Is There a Click-Through Rate Sweet Spot?

Is There a Click-Through Rate Sweet Spot?

Not really. A new study suggests that fewer images and concise text drive higher click-through rates; however, fluctuations remain.

Personalization Is Paramount for Pleasing Purchasers

Personalization Is Paramount for Pleasing Purchasers

Half of Americans buy more from e-tailers who personalize their customer experience across all touch points.

Marketing Automation for the Masses

Marketing Automation for the Masses

Autopilot becomes the newest player in low-cost marketing automation, targeting small businesses with a cost of entry as low as $4 a month.

Could Tweets on Google Boost SEO?

Could Tweets on Google Boost SEO?

Blab thinks so, and introduces an upgrade to help marketers boost Twitter search rankings.

Google to Introduce Mobile Network

Google to Introduce Mobile Network

It will partner with established carriers on an MVNO that aims to merge cell and Wi-Fi networks seamlessly.

Stoking the Fire of Marketing Innovation

Stoking the Fire of Marketing Innovation

Winners of the 2015 Marketing&Tech Innovation Awards are tops in using technology and data as tinder to create sparks with their marketing.

It's Just Business, Nothing Personal—Or Is It?: Answers

It's Just Business, Nothing Personal—Or Is It?: Answers

Drake Darrow's promotion spells colleague and close friend Chris Tarton's firing. See how our readers would handle the situation.

Marketing Challenge: But We Did It This Way

Marketing Challenge: But We Did It This Way

CMO James Li and his entire team have reached their "we did it this way" limit in terms of Luther Crain's suggestions—always based on the successes from his previous job. What could Li say to explain the situation without dampening Crain's enthusiasm?

The Blending of Direct and Brand Marketing

The Blending of Direct and Brand Marketing

The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.

Delivered: Home Improvement Mailers

Delivered: Home Improvement Mailers

What's in our mailbox this month: Home Improvement

Delivered: Event Ticket Seller Emails

Delivered: Event Ticket Seller Emails

What's in our inbox this month: Event Ticket Sellers

Tuning in to NPR's Audience Behavior

Tuning in to NPR's Audience Behavior

Emma Carrasco set about getting inside the minds of NPR's current and prospective customers to guide the fledgling marketing team's strategic planning.

The Story of the Mailing Industry Is Begging to Be Told

The Story of the Mailing Industry Is Begging to Be Told

The Postal Museum is now laying the groundwork for telling the complex and significant story of the mailing industry.

Fast Facts: March 2015

Fast Facts: March 2015

Some quick info to keep you up-to-date, including the percentage of consumers who say that the concept of online privacy in 2015 is an illusion.

Could 2015 Be Pinterest's Year?

Could 2015 Be Pinterest's Year?

Its user base is less than 50 million and mostly female, but a new report pegs it as more marketing-friendly than Facebook, Instagram, and Twitter.

Big Money for Big Data: Marketers Will Spend $11.5 Billion in 2015

Big Money for Big Data: Marketers Will Spend $11.5 Billion in 2015

Display ads and emails will each command $1 billion for the first time. Direct mail merits most of the rest.

FCC Passes Net Neutrality Rules in 3-2 Vote

FCC Passes Net Neutrality Rules in 3-2 Vote

The FCC will regulate broadband Internet service as a public utility and ban paid prioritization of delivery.

New Postal Rates for Competitive Products Approved

New Postal Rates for Competitive Products Approved

The Postal Regulatory Commission okays the Postal Service's requests, but is still considering the transfer of some mail products to the competitive list.

Are Marketers Using Too Many Channels and Vendors?

Are Marketers Using Too Many Channels and Vendors?

Marketers are wasting time managing multiple vendors that could be better spent on strategy, a study suggests.

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