Six do's and don'ts for stepping outside the (batters) box and using powerful connections to connect with consumers.
Users were up, but page views were down in Q2 for the social business network, as CEO Jeff Weiner looks to increase revenue from premium products and ad sales.
Increased productivity is the real Hook for marketing automation.
The U.S. Postal Service has become very good at closing and consolidating postal facilities.
Epsilon takes a partner to peg the dynamic content delivered by Agility Harmony to live information.
He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.
Companies have become customer-obsessed; IT leaders have not so much as developed a crush. A new study says they'd better warm to the occasion or risk losing their juice.
A little internal communication can go a long way, while a lack thereof can wreak absolute havoc. Case in point...
Updates to its Journey Builder signal that the customer journey is the future of marketing for the cloud computing company.
But users increase just 24%, and marketers still await promised metrics that will indicate audience reach beyond Twitter's logged-in base.
The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.
They'll visit stores to touch product and avoid shipping fees, but eight of 10 plan to consult mobile devices in the aisles, a study says.
It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.
"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"
CertainSource's Source Efficiency Index helps consumer marketers fish for leads in the right places.
The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.
Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay heed.
Consumers aren't playing games here. They know what they want out of loyalty programs, and what they want is cash.
Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.
New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.