Urban Airship solution will free in-app marketers to move beyond the standard options of "open" or "ignore."
Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?
Systematic data breaches continue to proliferate. JP Morgan Chase and other banks were infiltrated by Russian hackers this month.
The internet's latest craze-for-a-cause has even swept up marketers in its viral, frigid tide.
The future of customer engagement for both B2B and B2C operations, Salesforce predicts, is in private, LinkedIn-style networks tying them to clients and partners.
A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.
Optimove, a retention marketing company focused on the gaming industry, announces a version of its software aimed at e-commerce companies.
A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.
The company says the intrusion was part of a broad-based hacking of retailers that endured from January through August.
The Colombian diva's "trackvertisement" displaces Volkswagen's 2011 Super Bowl ad as the most shared video ever.
Why this last season was the most memorable yet.
Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.
Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.
A Google product engineer introduces a browser plug-in that outs native advertising.
The prospect of advertising on the messaging app intrigues some, annoys others.
The postal reformer issues a challenge to fellow senators to pass his bill during the current Congress and "save the Postal Service before it's too late."
MyAcxiomPartner.com enables simple campaigns for social and mobile channels.
UPS contends that the Postal Service is using the exigent increase to fund low-ball shipping rates and make a grab for e-commerce's growing delivery business.
Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.
A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.