Established companies face extinction if they fail to charge CMOs and CIOs with undertaking digital overhauls in a race to future success, says a Forrester study.
CMO Lisa Arthur advises marketers to get to know the customers behind all the technology.
David A. Trissell served seven years in the same role for the Federal Emergency Management Agency.
The search engine giant introduces a new concept that reinforces old values.
Draftfcb CEO Carter Murray makes his first mark on the agency with a colorful new logo and a distinguished old name.
Ex-Forrester analyst Joe Stanhope will lead corporate marketing at the cross-channel marketing technology company.
Now known as Publicis Hawkeye, the agency will be aligned with Publicis North America's Dallas office.
Marketers from Publishers Clearing House and Dormeo discuss the importance of a call-to-action, rethinking cost per lead, and why multichannel is a must.
With as much as a third of RTB ads served up to bogus sites, software companies build up arms to battle the bots and the spammers.
Marketers aim to score customers, but fail to assist.
One in five say they pay little or no attention to nasty comments or complaints.
In a post-recession world, companies are less focused on efficiencies and more intent on customers—and hence on their CMOs—says a new study.
New product, update, and partnership announcements from the Microsoft Dynamics Convergence conference that concludes today in Atlanta.
The company's Q4 Cross-Platform report says smartphone users are in apps 10 times longer than they're surfing the Web.
The ratings company appoints a new CMO and chief digital marketing officer.
Pursway's new behavioral targeting tool was developed by former Israeli Defense Force intelligence officers.
Microsoft Dynamics unveils several applications updates at its Convergence conference in Atlanta.
The upgrade to its customer contact program enables companies to manage social media comments and inquiries from contact centers.
Now known as Avention, the company launches a natural language search solution it hails as "like Google for businesses."
The company will introduce its CRM Intelligence platform at this week's Microsoft Dynamics Convergence conference.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.