Invoca attempts to fill a "black hole" in search marketing with a new service that links mobile searches to call data.
It adds Predictive Decisions to the marketing cloud, promising easier access to the predictive analytics.
The technology is there, but brands need consumer trust, and adoption, for mobile payment apps and drones to become realities.
Just one third of marketers feel they collect the right amount of data.
Integral Ad Science beefs up its video tracking capabilities with the addition of Veenome.
The ratings king prepares for a day when programmatic buying migrates to broadcast television.
The 2015 Essential Guide to Direct Mail Marketing—everything you need to know about direct mail marketing, all in one spot. Read on for insight.
10 direct mail marketing leaders each share a myth about why some marketers think direct mail is on the verge of extinction and the reality about why it's actually experiencing a slight resurgence.
Five tech trends underlying direct mail marketing success today.
How three companies are using direct mail marketing to deliver—sales, that is.
Direct mail still works. Here's why.
Direct mail spending grew 2.7% in 2014; Winterberry Group's prediction was for 1.1% growth.
The court's ruling in DMA v. Brohl is a "landmark victory" for business access to federal courts and privacy protection for consumers.
The system bypasses the email channel to automatically deliver and store receipts in shoppers' devices.
The "Grand Alliance" tells the public that USPS management is out to "bury" the Postal Service with consolidation and work force reduction.
Not really. A new study suggests that fewer images and concise text drive higher click-through rates; however, fluctuations remain.
Half of Americans buy more from e-tailers who personalize their customer experience across all touch points.
Autopilot becomes the newest player in low-cost marketing automation, targeting small businesses with a cost of entry as low as $4 a month.
Blab thinks so, and introduces an upgrade to help marketers boost Twitter search rankings.
It will partner with established carriers on an MVNO that aims to merge cell and Wi-Fi networks seamlessly.