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Wunderman Names Gutfreund Global CMO

Wunderman Names Gutfreund Global CMO

The youth marketing expert is charged with delivering on the agency's promise to lead in data-driven creativity.

USPS Keeps Exigency in Play, Files Appeal in D.C. Circuit

USPS Keeps Exigency in Play, Files Appeal in D.C. Circuit

With the surcharge due for removal in April and a new postal reform bill circulating, the Postal Service moves to keep exigency alive.

Sprinklr Announces Instagram Expansion

Sprinklr Announces Instagram Expansion

Instagram boasts more than 300 million active monthly users and 70 million photos uploaded each day.

5 Ways B2B Marketers Can Channel the B2C Force

5 Ways B2B Marketers Can Channel the B2C Force

Learn to humanize their approach, they can.

It's Time to Face Marketing's Impact on Customer Experience

It's Time to Face Marketing's Impact on Customer Experience

Marketers who ignore the influence of marketing on customer experience do so at their peril.

What to Do When Sales Rises Up Against Marketing: Answers

What to Do When Sales Rises Up Against Marketing: Answers

A week into her new role as chief marketing and sales officer, Abigail Bruner heard two of her top salespeople hatch a plan to pitch themselves to the competition. What should she do? Read the full story and provide your advice.

Marketing Challenge: Data Doesn't Lie, So Listen to It

Marketing Challenge: Data Doesn't Lie, So Listen to It

Logan Christensen had spent the past six months watching his data-driven advice go unheeded as conversion rates dropped precipitously. The issue: new CMO Loretta Drago. He stood waiting for Drago to answer a question—wondering if her response would be to fire him—and debated his next best course of action.

History Tells the Future Of Marketing

History Tells the Future Of Marketing

Retail industry veteran John Aylward joined HSN Inc. this past spring as EVP and CMO for operating division HSN.

Marketing Chatter: September 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.

Fast Facts: September 2015

Fast Facts: September 2015

Some quick info to keep you up-to-date, including the percentage of consumers who are willing to share their data to improve their customer experience.

A Customer Experience Obsession

A Customer Experience Obsession

Customers who consistently enjoy brand experiences tend to buy more, spend more when they buy, cost less to serve, advocate, and forgive mistakes.

Mobile Will Ring Up a Quarter of All E-Com Sales by 2016

Mobile Will Ring Up a Quarter of All E-Com Sales by 2016

Internet transactions to play a larger role in the best holiday season in five years, a new study predicts.

Abercrombie and Aeropostale Are the Top Social Retailers

Abercrombie and Aeropostale Are the Top Social Retailers

That's big in the middle back-to-school season, especially since the emergence of buy buttons on social networks.

Congressional Candidates Wasted $240 Million on TV in 2014

Congressional Candidates Wasted $240 Million on TV in 2014

It's difficult for politicians to be direct about anything, but the smart ones will use direct methods to wring value from their marketing budgets in 2016.

PRC Denies Competitive Status to First Class Parcels

PRC Denies Competitive Status to First Class Parcels

A 3-2 decision of commissioners rules that the Postal Service failed to prove loss of business to competitors by keeping the class market dominant.

Small Businesses and Consumers Not on the Same (Web)Page

Small Businesses and Consumers Not on the Same (Web)Page

One in three small businesses don't have a presence on social media.

Addicted to Email

Addicted to Email

Nine out of 10 check personal email at work, says an Adobe study. Two out of 10 check their inboxes constantly.

Salesforce Lightning Strikes

Salesforce Lightning Strikes

The CRM reset introduces more than 25 innovations based on feedback from 150,000-plus customers.

4 Ways to Make Push Notifications Part of the Integrated Experience

4 Ways to Make Push Notifications Part of the Integrated Experience

Because relying on push alone is not enough.

Illinois Gov Derails Bill Restricting Collection of Marketing Information

Illinois Gov Derails Bill Restricting Collection of Marketing Information

Rauner issues an amendatory veto for a data breach notification bill that sought to limit collecting online search and purchase history.

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