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Consumer Satisfaction Rises Online

Consumer Satisfaction Rises Online

Social media still has to work on its social skills, as does the U.S. Postal Service. Both sit with ISPs and cable providers at the bottom of the Customer Satisfaction Index.

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

Yahoo Makes Big Play in Mobile Advertising

Yahoo Makes Big Play in Mobile Advertising

It agrees to buy Flurry, a mobile ad exchange used in more than 400,000 apps.

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Mobile Attribution Is a Work in Progress

Mobile Attribution Is a Work in Progress

Marketers discuss the daunting task of—and potential solutions for—tracing sales back to mobile campaigns.

Tapjoy Partners With Experian

Tapjoy Partners With Experian

The mobile rewards company seeks to provide advertisers with improved audience targeting.

Are CMOs the New Mr. Robotos? [Infographic]

Are CMOs the New Mr. Robotos? [Infographic]

Marketers now dedicate a quarter of their budgets to IT spending.

PRC Grants Mailers' Request for Review of Rate Elasticity

PRC Grants Mailers' Request for Review of Rate Elasticity

An August conference is scheduled to examine whether postal rates are inelastic and don't cause volume decreases when they're raised.

Senators Try Back-Door Play to Gain Passage of the Marketplace Fairness Act

Senators Try Back-Door Play to Gain Passage of the Marketplace Fairness Act

Durbin and Enzi attach MFA to Internet Tax Freedom Act; Majority Leader Reid could introduce the combined bill on the Senate floor next week.

PlaceIQ Names Haslam as Marketing Chief

PlaceIQ Names Haslam as Marketing Chief

The cofounder of Ludic Labs is tabbed to direct growth of the mobile geo-location company.

Is Reliance on Email Stifling Lead Nurturing?

Is Reliance on Email Stifling Lead Nurturing?

Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA Still Viable?

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.

Postal Board Nominees Would Hand Rate-Setting Authority to USPS

Postal Board Nominees Would Hand Rate-Setting Authority to USPS

Three of four potential Postal governors favor giving the Postal Service primacy over the PRC in setting rates.

Lyris Wants to Get All Marketers on the Bus

Lyris Wants to Get All Marketers on the Bus

The enterprise service bus, that is. New applications added to its platform promise access to custom solutions employed by large enterprises.

Millennials Just Won't Let Go of the Phone

Millennials Just Won't Let Go of the Phone

Young adults touch their cell phones an average of 43 times a day—and that's just when they're not on other devices, says a new study urging marketers to keep millennial messaging consistent.

Wanted: Video Creatives With Out-of-This-World Ideas

Wanted: Video Creatives With Out-of-This-World Ideas

A seat on one of Virgin Galactic's first-planned space flights is first prize in a contest sponsored by Virool.

Under 40 and Overly Ambitious

Under 40 and Overly Ambitious

Recipients of the Direct Marketing News 2014 40 Under 40 Awards represent the most accomplished young talent in marketing.

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Pitney Bowes Intros Location Intelligence Platform

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The New Path of the B2B Buyer's Journey

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