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Feelin' the Love [Infographic]

Feelin' the Love [Infographic]

CEOs want to hug their CMOs—except when they don't.

When Marketing Plus Technology Equals Innovation

When Marketing Plus Technology Equals Innovation

We reveal who's tops in using technology and data to innovate their marketing.

FedEx to Acquire Package Returns Company

FedEx to Acquire Package Returns Company

The purchase of GENCO is calculated to expand the shipper's services in the growing e-commerce market.

Install Addicts Hold App Downloads Steady

Install Addicts Hold App Downloads Steady

Reports of the demise of the app have been greatly exaggerated. A group of largely young, female app-aholics help keep average downloads at 8.8 per month.

Marketers Should Be Excited For Wearables, Consumers Sure Are

Marketers Should Be Excited For Wearables, Consumers Sure Are

Heads up. Apple and Google seem to have primed the wearable-tech market for tapping.

Ad Platform for Wearables Debuts

Ad Platform for Wearables Debuts

FitAd aims to take fitness and health brands on the run with digitally connected exercisers.

Frawley Named CEO of Epsilon

Frawley Named CEO of Epsilon

The five-year veteran of the company succeeds Bryan Kennedy, who will now oversee both Epsilon and Conversant.

Marketers Start Seeing ROI From Data-Related Investments

Marketers Start Seeing ROI From Data-Related Investments

Data-related budgets will increase for the third consecutive year, as its ROI starts to increase.

Minus a Quorum, Postal Governors Assume Emergency Powers

Minus a Quorum, Postal Governors Assume Emergency Powers

With five governor approvals pending in the Senate, the remaining members of the Postal Board form a Temporary Emergency Committee.

GumGum Names Wise SVP Marketing

GumGum Names Wise SVP Marketing

Twenty-year ad tech veteran hired to take in-image advertising to the next level.

Facebook Deep-Sixes Bing

Facebook Deep-Sixes Bing

The company limits search to the boundaries of its vast social network and pulls the plug on Bing results.

The Busiest Mailing Day of the Year

The Busiest Mailing Day of the Year

USPS expects to handle 640 million pieces. That's a 5% increase over 2013, thanks in part to an increase in advertising mail.

Nike Rules YouTube Ads, Beer Spots Still in the Mix

Nike Rules YouTube Ads, Beer Spots Still in the Mix

Google's review of the most-watched ads on YouTube shows the sporting goods behemoth hasn't lost its marketing prowess.

Push Notifications Doubled on Thanksgiving

Push Notifications Doubled on Thanksgiving

Bigger smartphones and a greater willingness on the part of shoppers to transact on them led retailers to send 25 million pushes.

Orchestrating a "Smarter" Shopping Experience [Infographic]

Orchestrating a "Smarter" Shopping Experience [Infographic]

The ring of the mobile register is music to marketers' ears.

Publicis Buys Real-Time Content Creator

Publicis Buys Real-Time Content Creator

Daily branded content poster Relevant24 becomes part of the Starcom MediaVest Group.

61 Percent Will Up Email Budgets in 2015

61 Percent Will Up Email Budgets in 2015

Expanding technology only serves to increase marketers' investments in triggered emails and lifecycle analysis, a study says.

Email Is Still Most Marketers' Favorite

Email Is Still Most Marketers' Favorite

More than 60% of surveyed executives cite email marketing as their leading producer of ROI.

Instagram Now Bigger Than Twitter, Tweeters Sound Off

Instagram Now Bigger Than Twitter, Tweeters Sound Off

At 300 million users, the photo-sharing app has officially eclipsed Twitter.

FreshDirect Stocks Up on Data to Deliver Customized Experiences

FreshDirect Stocks Up on Data to Deliver Customized Experiences

The online grocer nourishes customer trust through education and engagement.

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