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Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other Animal

The family owned pet store redesigns its website to bring the in-store experience online.

Will E-Coms Ignore Mobile This Holiday Season?

Will E-Coms Ignore Mobile This Holiday Season?

Though they lack confidence in their mobile strategies and apps, retailers list mobile commerce ninth on their Christmas to-do lists, an eBay study reports.

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is Spent on Facebook

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

Will HubSpot CRM Shake Up the CRM Landscape?

Will HubSpot CRM Shake Up the CRM Landscape?

An analyst's view of what marketers need to know about the marketing automation company's product announcement.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

HubSpot Launches CRM at Inbound 2014

HubSpot Launches CRM at Inbound 2014

The marketing automation company extends its capabilities to the sales team.

USPS Board Chairman: "Packages Are the Future"

USPS Board Chairman: "Packages Are the Future"

The 21st century Postal Service is about packages, Barnett tells committee chairman Carper, who agrees and adds that permanent exigency will recapitalize the agency.

Several File Briefs in Support of DMA's Supreme Court Case

Several File Briefs in Support of DMA's Supreme Court Case

U.S. Chamber of Commerce and others side with the Direct Marketing Association in its tax jurisdiction case against Colorado.

NFC Gets an Airing, Thanks to Apple

NFC Gets an Airing, Thanks to Apple

The presence of NFC chips in iPhones could expand the technology's scalability for location-based marketing. Launching Apple Pay, however, appears to be its chief purpose.

Message Systems Networks for Better Deliverability

Message Systems Networks for Better Deliverability

The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.

Six Must-Know Steps for Creating Dynamic Email Content

Six Must-Know Steps for Creating Dynamic Email Content

The definition of dynamic email content is changing—what marketers need to know.

USPS Commissions Brain Research on Direct Mail

USPS Commissions Brain Research on Direct Mail

The Office of the Inspector General seeks neuroscientists to investigate human responses to digital and physical media.

Sitecore 8 Aims to Add Context to Customer Connections

Sitecore 8 Aims to Add Context to Customer Connections

The platform update offers enhancements designed to help marketers improve the customer experience.

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This Year

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Marketers Place Personalization at the Top of the Priority Pyramid [Infographic]

Marketers Place Personalization at the Top of the Priority Pyramid [Infographic]

But will data privacy and internal resource concerns leave them calling for their mummies?

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

DMA Files Brief in Supreme Court Case vs. Colorado

DMA Files Brief in Supreme Court Case vs. Colorado

The nation's highest court will weigh in on whether or not marketers have the right to appeal state tax regulations in federal courts.

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