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Letterman Finale's Web Top 2: Taco Bell and Scientology

Letterman Finale's Web Top 2: Taco Bell and Scientology

The church much-maligned by the comic gets the last laugh with a 4x increase in digital consumption during last night's airing of the 'Late Show.'

And Then, DMA Did Something Completely Different

And Then, DMA Did Something Completely Different

Actually, it's &THEN, and it's DMA's re-imagined annual show, debuting in October, starring Kevin Roberts and the Goo Goo Dolls.

Sales and Marketing Need to Join Forces

Sales and Marketing Need to Join Forces

All marketers agree that it's very important to communicate with other departments vis-à-vis customer engagement, so why are so few sales and marketing departments on the same page?

People Would Rather Wait Than Pay for Packages

People Would Rather Wait Than Pay for Packages

Even during the holidays, waste beats haste as a determining factor in purchases. Favored delivery time of Canadians is five days or more.

New CMO Says Postal Service Has Data Act Together

New CMO Says Postal Service Has Data Act Together

Jim Cochrane tells how USPS is poised to collaborate with digital methods. The "Watch Us Deliver" ad campaign is launched.

C'mon, Touch Me

C'mon, Touch Me

TouchCommerce introduces a way for offline line ads to instantly engage with consumers via live chat.

The Owl Intros a Social Ad Tool for Humans

The Owl Intros a Social Ad Tool for Humans

Hootsuite Ads aims to show social marketers that the best posts to promote are the best posts.

Marketers and Analytics Sitting in a Tree, K-I-S-S-I-N-G

Marketers and Analytics Sitting in a Tree, K-I-S-S-I-N-G

Almost all marketers find analytics useful.

6 Tips for Curing Email "Back Pain"

6 Tips for Curing Email "Back Pain"

Data hygiene is an ailment for many B2B marketers—but it doesn't have to be.

Brennan Declares the Dawning of a 'Mail Revolution'

Brennan Declares the Dawning of a 'Mail Revolution'

In her Postal Forum keynote, the Postmaster General unveils a plan to make it a more compelling player in a digital world.

Oversight Committee Wants USPS Explanation on Competitive Products

Oversight Committee Wants USPS Explanation on Competitive Products

Rep. Jason Chaffetz demands an accounting on attribution of costs in its shipping business, alleging the Postal Service might be in violation of PAEA.

Bots Overtake People on the Web

Bots Overtake People on the Web

Human traffic on the Web dropped from 55% to 41% over the past year, mostly due to "good bots" reflecting advanced marketing services from social networks.

CMOs Scream for Multichannel Marketing [Infographic]

CMOs Scream for Multichannel Marketing [Infographic]

Siloed marketing will melt away engagement and purchase opportunities.

Forget B2B or B2C—It's About C2B

Forget B2B or B2C—It's About C2B

Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.

GumGum Names Plomion Marketing Chief

GumGum Names Plomion Marketing Chief

The Chango veteran moves from programmatic to in-image advertising.

Walmart Tests $50 Unlimited Shipping Service

Walmart Tests $50 Unlimited Shipping Service

It's barely summer and the shipping wars are on! The big discounter aims its opening salvo at shoppers on limited budgets.

8 Digital Transformation Tips

8 Digital Transformation Tips

Innovation takes more than just technology; it takes people.

Video Content Is Important to Consumers

Video Content Is Important to Consumers

More consumers prefer videos about products over videos on companies—82.9% versus 48.9%, respectively.

Zeta Updates Its Customer Lifecycle Platform

Zeta Updates Its Customer Lifecycle Platform

The multichannel marketing platform enhances Zeta Hub's email, data access, and personalization capabilities.

Union Chief: Invest Smarter and Keep Postal Rates Lower

Union Chief: Invest Smarter and Keep Postal Rates Lower

NALC's Sauber tells Senate panel to put retiree healthcare fund in hands of private investors and remove financial pressures from USPS.

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