That's big in the middle back-to-school season, especially since the emergence of buy buttons on social networks.
It's difficult for politicians to be direct about anything, but the smart ones will use direct methods to wring value from their marketing budgets in 2016.
A 3-2 decision of commissioners rules that the Postal Service failed to prove loss of business to competitors by keeping the class market dominant.
One in three small businesses don't have a presence on social media.
Nine out of 10 check personal email at work, says an Adobe study. Two out of 10 check their inboxes constantly.
The CRM reset introduces more than 25 innovations based on feedback from 150,000-plus customers.
Because relying on push alone is not enough.
Rauner issues an amendatory veto for a data breach notification bill that sought to limit collecting online search and purchase history.
But its CPM of $6.29 is almost double that of its owner's.
It acquires A/B testing and segmentation company Maxymiser.
Web transactions accounted for one-fourth of comp sales increases, helped in part by an improved free shipping strategy.
It replaces the Publisher Network with the addition of tweet engagements and video views.
The pact is Sysomos' effort to provide its clients access to anonymized and aggregated Facebook topic data.
Nutrition is the main concern among millennial mothers when preparing their child's lunch—more so than price and convenience.
CEO Adam Marchick says the $45 million will be used to explore new personalized pathways in multichannel marketing.
The social software provider acquired the provider of social data integration.
They must locate and promote to the one out of every 143 consumers who make or break their new products.
Marketers have been handed magic tech beans to lift them to unheard-of heights. But according to a new study, they are developing acrophobia.
Five mailers groups petition the PRC to define what constitutes trivial rate increases in operational changes installed by the Postal Service.
Mobile advertising revenue surged globally 64.8% to $31.9 billion in 2014 from $19.3 billion in 2013.