The social network's tailored audience service comes out of beta test and goes global.
Merging the digital with the physical retail space increases conversions, say company marketers.
The Publicis Groupe unit and its CEO Laura Desmond will put to the test Acxiom's claim that AOS can improve the cohesiveness of multichannel campaigns.
A survey of consumers finds they're more than willing to press the 'buy' button on their smartphones--if properly approached.
Marketing think tanks are not one-size-fits-all. Companies need to scrutinize and plan before deciding what they want in a lab, says a new report from Forrester.
Kmart, Home Depot, Nordstrom, and OfficeMax will prevail in inboxes; Amazon and Bergdorf's will falter, a study claims.
IBM reports that Cyber Monday sales are up 20% over 2012; Adobe says mobile purchases soared by 80%.
Small, locally owned businesses rang registers to the tune of nearly $6 billion on Small Business Saturday.
Using marketing automation can make marketers much more effective in using content for lead generation, according to a new report.
Mobile's portion of online sales increases by 40%; tablet shoppers out-purchase smartphone wielders.
Simply finding the right person to perform this essential—though perhaps temporary—duty is an undertaking that itself could have entrenched enterprises lagging the innovators.
The widely recognized measure of purchase intent tumbles again after plummeting in October.
The Postal Service will incent direct mailers that use color, digital technology, and First Class.
eMarketer revises earlier estimates, forecasting a 38% RTB increase to $4.7 billion for 2014.
A new survey links data quality to revenue growth.
Frank Boulben departs along with the COO and CFO in a front-office reset.
Multicultural marketing expert Steven Wolfe Pereira is a former Univision VP.
Companies' contact centers can't compare to their websites when it comes to using data to spread customer satisfaction and generate revenue.
Should the Montana senator's proposal become law, marketers would only be able to deduct 50% of ad expenses in the first year.
If marketers want to be at the top of their class, they have to brush up on data management.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.