USPS direct mail blitz introduces OurSeason.com, marching out methods both material and digital aimed at claiming more than its fair share of shipping business.
Bread-and-butter spot ads are declining by 3%, but the medium's other-channel revenue shows life.
But poor data quality can stall progress.
The Colombian pop superstar bests Darth Vader to claim "Most Shared Video Ad Ever" honors, says Unruly's Top 20 Most Shared Ads of 2014 list.
Maggie Chan Jones, who helped Microsoft transition to the cloud, takes over from new chief digital officer Jonathan Becher.
RealtyTrac expands its lead-generation database from 1 million properties to 118 million.
Facebook announced further changes to the organic reach of promotional posts last week. Marketers are still fuming.
New research compares customer acquisition and retention to dating.
Thinking that likes and shares are lukewarm metrics, Hootsuite introduces The Love List. Dove, Friskies, and Kohl's are among this month's most adored.
It unveils a new version of Social Studio meant to be shared and employed across marketing, sales, and service clouds.
New location-based capabilities will also enable marketers to send and monitor location-based emails and social messages.
The electronics retailer relies on customers' social posts and photos to drive engagement and conversion.
The author of the Senate's postal reform bill wants to know more about the process used in her selection.
It partners with analytics aggregator Prosper Insights to launch the Forbes Executive Insight Center.
With the holiday shopping season starting earlier this year, retailers have their work cut out for them.
Over the past year big mailers and postal union officials worked together on a plan to rescue postal reform. But will legislators and the Postal Service listen to what they have to say?
Exigent increase boosts operating cash, but USPS still posts a $5.5 billion loss thanks to financial burdens and free-falling First Class Mail volume.
Postmaster General Patrick Donahoe, who helped guide the agency through troubled times, will step down on February 1, 2015. COO Megan Brennan is named to replace him.
More than 90% will depend on the inbox to deliver the results this December, while only 40% will use mobile.
A well-balanced budget may be in order for the New Year.