Rubin Response Gets Bridal Program

Rubin Response Management Services Inc., Schaumburg, IL, was awarded management of the Bridal Essential Package Insert Program of 250,000 annual packages.

The program reaches brides-to-be who bought wedding invitations and accessories from catalogs including Rexcraft, Now & Forever, Dawn, Precious, Jamie Lee, Elaine, Willow Tree Lane, Wedding Traditions, Ann's and Evangel.

These buyers are females ages 20-35 with average household incomes of $35,000. The price of this insert program is $65/M.

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