RMI managing Catholic Digest
RMI Direct Marketing Inc., Danbury, CT, has been selected by Catholic Digest, a subsidiary of publisher Bayard Inc., to manage its list properties starting March 1.
The file is managed by Millard Group and is comprised of 185,000 individuals. Also available are God's Word Today with 43,565 individuals and Living With Christ with 50,800 active subscribers.
Bayard is an international publisher of 100 periodicals in Europe, Africa, Asia and America.
The readers are health conscious, active and well educated individuals with a median household income of $55,000. The individuals comprising the file are primarily female.
These subscribers are parents and grandparents who enjoy entertaining, traveling, reading, doing crafts and shopping.