RMI Direct Launches Outdoors File
The file is sourced from government records, and it is 90 percent male. Selections include gender, license type and geography. The base price is $85/M.
Kelly Cook moves over from DSW, where she championed digital and omnichannel strategies.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.