RMI Direct Launches Outdoors File
The file is sourced from government records, and it is 90 percent male. Selections include gender, license type and geography. The base price is $85/M.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.
Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a growth mandate.