Response Media Gets Hispanic New Mover Inserts

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Response Media Products Inc., Norcross, GA, took management of the SBC Hispanic insert programs.

The SBC Hispanic New Mover insert program consists of 1 million annual insertions that ride along with telephone directories delivered to Hispanic new movers within a week of a new phone line installation. The program costs $80/M.

The SBC Total Market Coverage Hispanic insert program reaches 5 million Hispanics in California and Texas with the delivery of their telephone directories. The program costs $80/M.

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