Response Media Debuts Retail Database
The database consists of point-of-sale data from four large, national retail chains, though Response Media would not say which ones. Seventy million transactions are captured yearly, the firm said.
Product categories as well as individual brand names are selectable within the database. For example, a mailer targeting heartburn sufferers can select brand-name product buyers for Tums, Maalox, Rolaids, Pepcid AC or any other over-the-counter brand.
Other selects include recency, geography, gender and payment information. The file is 60 percent female and has a base price of $120/M.