Reader's Digest Takes $27M Charge
Previously it deferred and amortized certain magazine promotion costs.
The charge lowered its full-year earnings to 49 cents per share from a previously reported 66 cents.
Kelly Cook moves over from DSW, where she championed digital and omnichannel strategies.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.