Reader's Digest Takes $27M Charge
Previously it deferred and amortized certain magazine promotion costs.
The charge lowered its full-year earnings to 49 cents per share from a previously reported 66 cents.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.
Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a growth mandate.