RC Direct Changes Name to Prospect Direct

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Mailing list and direct mail services firm RC Direct, Milwaukee, announced yesterday it will change its name to Prospect Direct Inc. effective at the end of the year.

Jill Cohen founded the firm, which specializes in Jewish lists, in 1991. The change was prompted by the departure of Cohen's partner.

Of the new name Cohen said in a statement, "In direct mail terms, a 'prospect' is a potential donor or customer. It is my business to find the best prospects for my clients' mailings."

The company's address and telephone number will stay the same but the e-mail address will change to ProspectDirect@aol.com.

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