Diary of a CMO
Month 12: Be wherever customers are when they begin their buying journey.
Month 11: A growth mind-set and customer-centric initiatives amp up Mitel's marketing.
Month 10: Take time for reflection on what works—and what hasn't—and change accordingly.
Month 9 at Mitel: Even with strong results, reshaping industry perceptions is essential to maintaining momentum.
Month 8: CMOs can secure their seat at the C-suite table by driving business results.
Month 7 at Mitel: Digital marketing represents both a key driver and key outcome of the Mitel marketing function's transformation.
Month 6 at Mitel: Time to reassess and reengage with the team.
Month 5 at Mitel: Putting our technology philosophy into practice at a considered pace.
Month 4 for Mitel: The time for bold action is now.
Month 3: With a new marketing structure in place it's time to operationalize marketing plans.
There's an old saying that sales and marketing collaboration is not a problem, but a process. I subscribe to this maxim.
Month 1: New company, new industry, new challenge, new job; so now what? Mitel's new CMO shares his experiences in part one of a 12-part series.
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Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.