Month 12: Be wherever customers are when they begin their buying journey.
Month 11: A growth mind-set and customer-centric initiatives amp up Mitel's marketing.
Month 10: Take time for reflection on what works—and what hasn't—and change accordingly.
Month 9 at Mitel: Even with strong results, reshaping industry perceptions is essential to maintaining momentum.
Month 8: CMOs can secure their seat at the C-suite table by driving business results.
Month 7 at Mitel: Digital marketing represents both a key driver and key outcome of the Mitel marketing function's transformation.
Month 6 at Mitel: Time to reassess and reengage with the team.
Month 5 at Mitel: Putting our technology philosophy into practice at a considered pace.
Month 4 for Mitel: The time for bold action is now.
Month 3: With a new marketing structure in place it's time to operationalize marketing plans.
There's an old saying that sales and marketing collaboration is not a problem, but a process. I subscribe to this maxim.
Month 1: New company, new industry, new challenge, new job; so now what? Mitel's new CMO shares his experiences in part one of a 12-part series.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.