Month 12: Be wherever customers are when they begin their buying journey.
Month 11: A growth mind-set and customer-centric initiatives amp up Mitel's marketing.
Month 10: Take time for reflection on what works—and what hasn't—and change accordingly.
Month 9 at Mitel: Even with strong results, reshaping industry perceptions is essential to maintaining momentum.
Month 8: CMOs can secure their seat at the C-suite table by driving business results.
Month 7 at Mitel: Digital marketing represents both a key driver and key outcome of the Mitel marketing function's transformation.
Month 6 at Mitel: Time to reassess and reengage with the team.
Month 5 at Mitel: Putting our technology philosophy into practice at a considered pace.
Month 4 for Mitel: The time for bold action is now.
Month 3: With a new marketing structure in place it's time to operationalize marketing plans.
There's an old saying that sales and marketing collaboration is not a problem, but a process. I subscribe to this maxim.
Month 1: New company, new industry, new challenge, new job; so now what? Mitel's new CMO shares his experiences in part one of a 12-part series.
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Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.