PricewaterhouseCoopers to Build Aprimo's BTB Exchange
The exchange, scheduled for launch this summer, will provide guidance on marketing operations, marketing news and contacts to marketing services providers.
Kelly Cook moves over from DSW, where she championed digital and omnichannel strategies.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.