NextMark Updates Online List Tool
"We added a lot of new search functionality based on the requests of our customers," said Mike Yacavone, vice president of product management at NextMark, Hanover, NH. "The new version meets and exceeds all client requests to date."
The added search features include the ability to select or exclude compiled list sources, perform list manager searches, select files new to NextMark and find files by list size, Yacavone said.
CataList offers list professionals access to almost 38,000 data cards in the Marketing Information Network under a partnership NextMark forged with mIn in February.
The firm will demonstrate the new version -- CataList 2.3 -- at the Direct Marketing Association's List Vision 2001 conference at the Grand Hyatt in New York on Aug. 9.
Current CataList clients include Acton Direct, Atlantic List Co., Carney Direct Marketing, Conrad Direct, List Process Direct, MeritDirect, Millard Group Inc., Names and Addresses Inc. and PCS Mailing List Co.