New DMA Fact Book Released
The book gives marketers up-to-date data on direct marketing for every aspect of the industry. It includes information on catalogs, interactive marketing, direct response advertising, lists and databases, direct mail and customer service. It also gives an analysis of the economic impact of direct and interactive marketing.
The publication, now in its 23rd edition, contains more than 300 pages of direct marketing data. It has nearly 440 charts and graphs compiled from more than 65 research sources.
"The tremendous impact of new technologies is opening up a whole new world of markets and media for marketers of all specialties," said Ann Zeller, vice president of information and special projects. "The DMA 2001 Statistical Fact Book offers a quantified view of the state of the industry and provides direct and interactive marketers with tools they need to succeed in a slowing economy."
Print and downloadable online versions, featuring hyperlinks to the Web sites of the companies that conducted the research, can be ordered through The DMA Bookstore Online at www.the-dma.org or by calling 301/604-0187. The price of the book, in either print or online format, is $145 for DMA members and $225 for nonmembers.