*NetCreations, B2BWorks Enter Alliance
Through this partnership, B2BWorks has agreed to broker NetCreations' existing BTB lists as well as work with affiliate publishers in its network to build additional BTB e-mail lists targeted to vertical BTB markets, according to a statement issued by both firms.
B2BWorks, Chicago, said the new permission e-mail offering is in synergy with its strategy to provide BTB marketers one stop for a full suite of advertising solutions. The firm also offers banner advertising, newsletter sponsorships, content sponsorships, directories and industry-specific microsites. NetCreations' BTB e-mail lists are defined by target industry, job function, job title and geographic specifications.
The partnership does two things for NetCreations, New York. It makes NetCreations' e-mail lists available to a wider audience and it provides the firm with the opportunity to help B2BWorks' clients develop additional lists.