Naviant's Hi-Tech File Reaches 17 Million Households
The file also offers more unique selection criteria such as Hispanic surnames and home-based businesses, which Naviant said allows its customers to more precisely target their prospects.
Is this Apple's long-overdue, slow move into social networking?
Brandwatch has also integrated Audiences with its flagship product, Brandwatch Analytics.
Those in the industry shared their thoughts with the press and via social media.