Naviant's Hi-Tech File Reaches 17 Million Households
The file also offers more unique selection criteria such as Hispanic surnames and home-based businesses, which Naviant said allows its customers to more precisely target their prospects.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.
Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a growth mandate.