Mokrynski Teams With Consultancy for Catalog Forums
The sessions are scheduled for Feb. 3-4 in Boca Raton, FL, and Feb. 24-25 in San Diego and will be geared toward catalog company owners and executives. Both will be hosted by catalog firms, the first by Mark Group and the second by Monterey Bay Clothing Co. The cost is $795 per person.
Topics include sales in 2002 and for 2003 and 2004; opportunities and threats to the direct-to-customer industry; effective Internet and e-mail marketing techniques; profit-and-loss analysis; reducing cost per page by bringing creative in-house; and call center and fulfillment productivity trends.
Mokrynski, Hackensack, NJ, provides list brokerage and management to many catalog clients while F. Curtis Barry provides consulting services to catalogers. More information about the forums can be obtained at www.mokrynski.com/forum.