Mokrynski Gains One Hanes/Just My Size Inserts
There are 2 million annual packages available for the package insert program, and 34 million catalogs are mailed each year for the blow-in program. The package insert program costs $60/M, and the blow-in program costs $35/M.
The average age of buyers is 45, and the average annual household income is $60,000. The file is 98 percent female, and 75 percent are married. Eighty-five percent are homeowners. The average unit of sale is $50-$60.