Mokrynski Gains One Hanes/Just My Size Inserts

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Mokrynski & Associates, Hackensack, NJ, said yesterday that it was named manager of the One Hanes Place/Just My Size insert media programs.


There are 2 million annual packages available for the package insert program, and 34 million catalogs are mailed each year for the blow-in program. The package insert program costs $60/M, and the blow-in program costs $35/M.


The average age of buyers is 45, and the average annual household income is $60,000. The file is 98 percent female, and 75 percent are married. Eighty-five percent are homeowners. The average unit of sale is $50-$60.


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