Mokrynski Debuts Sure Fit Catalog Blow-ins
Sure Fit catalog buyers are 87 percent female with an age range of 25-54, an average household income of $50,000+ and an average order of $150.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.
Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a growth mandate.