Mokrynski Debuts Sure Fit Catalog Blow-ins
Sure Fit catalog buyers are 87 percent female with an age range of 25-54, an average household income of $50,000+ and an average order of $150.
Kelly Cook moves over from DSW, where she championed digital and omnichannel strategies.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.