Mokrynski Debuts Sure Fit Catalog Blow-ins
Sure Fit catalog buyers are 87 percent female with an age range of 25-54, an average household income of $50,000+ and an average order of $150.
General Electric, Oster, Samsung, and nine others enlist in the Dash replenishment service, which lets "Things" re-order consumables.
Brands ace their early campaigns but need to study up on how to keep momentum going for the entire season.
Frank Crowson helped bring Justin Timberlake, Taylor Swift, and Pink into the aisles of the mass merchandiser.