MindArrow Releases New Digital Ad Technology
MindArrow incorporated the tool into its digital marketing platform. It said the technology would let marketers create, deliver, track and manage rich media e-mail marketing campaigns.
The goal behind MindArrow Commerce is to allow consumers to make purchases with fewer clicks for quicker sales transactions, MindArrow said. It either can be embedded within e-mail or be triggered by MindArrow's patented pop-up window technology. Users can create offers and collect customer data for surveys and credit card applications in a secure environment.
Other benefits include the ability to monitor revenue returns and buying trends through Web-based tracking and reporting. Marketers also will be able to alter the pricing of their offers as well as other campaign elements on the fly.