Millard Snares Blow-in Programs

Share this content:
Millard Group Inc., Peterborough, NH, said that its AM/Direct insert media division was awarded management yesterday of the Modern Farm and Cody Mercantile catalog blow-in programs, effective immediately.


Modern Farm catalog sells farm and ranch-related products and supplies. Buyers are 80 percent male with an age range of 45-54, an average income of $60,000 and an average order of $86. The Modern Farm blow-in program includes 800,000 blow-ins annually and costs $35/M.


Cody Mercantile buyers are rural homemakers who purchase gardening supplies, country gifts/collectibles, apparel, home, kitchen and yard accessories. They are 55 percent male and have an average order of $68. The Cody Mercantile program offers 1.7 million blow-ins annually and costs $35/M.


This article is part of the DMNPolitics site, in partnership with Fluent. Click on the footer to see all of our content about the 2016 Election

Loading links....

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: