Millard Introduces Rodale Cooking Master File
The new-to-market file consists of Rodale Cookbook Buyers, including the Comfort Cooking Book Buyers, Healthy Cooking Book Buyers and 2+ multi-buyers of cooking selects from InfoBase, Mor-Bank and Rodale's own survey data.
The file is 73 percent female with an average age of 50 and an average household income of $50,000. Selects include geography, recency, gender, age, income, presence of children, age and gender of children, paid, source, ethnic and interest. The base price is $95/M.