Millard Introduces File

Millard Group Inc., Peterborough, NH, announced yesterday the first-time availability of the postal file of 1 million active magazine subscribers through its management division.

Those on the file have purchased subscriptions to a range of magazines on the Web site.

The file is selectable by geography, recency, gender, lifestyle and magazine categories including shelter, children's, outdoor, cultural, women's and men's. The base price is $85/M.

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