Millard Introduces J. Jill Insert Programs
The J. Jill catalog blow-in program offers 65 million blow-ins for 2005 and costs $36/M. The J. Jill package insert program has 2.2 million insertions annually and costs $61/M.
J. Jill catalog buyers are apparel, shoe and accessory purchasers. They are 100 percent female with an average age of 40, average income of $75,000 and average purchase of $150.