Millard Gets Prevention Inserts

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Millard Group Inc., Peterborough, NH, announced the availability yesterday of the Rodale Prevention Magazine Premium Insert Program through its insert management division AM/Direct.

This new package insert program will consist of about 1.5 million packages annually and is slated to begin in September.

Prevention is 79 percent female with a median age of 49 and median household income of $48,000. Base price for the program is $65/M.

Inserts will be enveloped and poly-bagged with a premium and the first issue of new and renewal subscriptions to Prevention.

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