Millard Debuts New Martha Stewart List

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Millard Group Inc., Peterborough, NH, announced the debut yesterday of Everyday Food, the newest list from Martha Stewart Living Omnimedia Inc.

The file has 153,600 active paid subscribers to this publication featuring simple recipes and cooking-related articles. The subscriber list is 86 percent female with a median age of 39 and median household income of $61,192.

Selections include geography, recency, gender, home address, business address and source. The base price for Everyday Food is $100/M.

Martha Stewart Living Omnimedia began a test run of four issues of Everyday Food in January and will start regular publication in September. The magazine will publish 10 times yearly.

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