Millard Adds Tech Pub Ride Along

Share this content:
Millard Group Inc. was named manager for the PC World/MacWorld Magazine premium ride-along program through its AM/Direct division, the Peterborough, NH, company said. The program consists of 466,000 annual packages and costs $55/M.


The hand-packaged inserts ride along with one of the PC World or MacWorld premiums sent to new and renewal subscribers, such as mouse pads, CD-ROMs, CD wallets and computer tip books.


The PC World/MacWorld subscriber base is 75 percent male with an average household income of $80,800 and an average subscription cost of $24.95. Subscribers are 100 percent direct mail sold.


This article is part of the DMNPolitics site, in partnership with Fluent. Click on the footer to see all of our content about the 2016 Election

Loading links....

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: