Millard Adds Tech Pub Ride Along

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Millard Group Inc. was named manager for the PC World/MacWorld Magazine premium ride-along program through its AM/Direct division, the Peterborough, NH, company said. The program consists of 466,000 annual packages and costs $55/M.

The hand-packaged inserts ride along with one of the PC World or MacWorld premiums sent to new and renewal subscribers, such as mouse pads, CD-ROMs, CD wallets and computer tip books.

The PC World/MacWorld subscriber base is 75 percent male with an average household income of $80,800 and an average subscription cost of $24.95. Subscribers are 100 percent direct mail sold.

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