Merkle, Conrad Direct Launch HealthSource List
HealthSource is the first in what is expected to be a series of databases of responsive consumers, including one related to nonprofit fund raisers.
General Electric, Oster, Samsung, and nine others enlist in the Dash replenishment service, which lets "Things" re-order consumables.
Brands ace their early campaigns but need to study up on how to keep momentum going for the entire season.
Frank Crowson helped bring Justin Timberlake, Taylor Swift, and Pink into the aisles of the mass merchandiser.