Merkle, Conrad Direct Launch HealthSource List
HealthSource is the first in what is expected to be a series of databases of responsive consumers, including one related to nonprofit fund raisers.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.
Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a growth mandate.