Medifast Names Brennan for DRTV

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Medifast Inc. has selected Brennan Response Inc. to produce and place its direct response and retail support commercials for the Medifast and Woman's Wellbeing brands.

The company is conducting a two-week test campaign nationally on satellite and cable networks. A national rollout of the program is scheduled to begin in January. The company said its advertising initiatives will support its network of physicians and health advisers who provide counseling and program support services to Medifast customers.

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