Media Marketplace Handles Primedia Master Files

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Media Marketplace Inc., Newtown, PA, has been appointed list manager for six new master files from Primedia Enthusiast Group.


Each file contains active subscribers to Primedia publications according to areas of interest, including crafts, equestrian, fishing, history, hunting and outdoor recreation.


Recency, gender, age and income, as well as other selections, are maintained on these files.

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