Media Advisors Group Gets Insight Database

Media Advisors Group has been selected as list manger for the new-to-market Insight Database of 200 million consumer records, the Brewster, NY, company said yesterday.

The Insight Database is a multisource file that aggregates demographic and lifestyle data as well as being enhanced with credit and ZIP+4 data. It contains public data, business files, retail transaction files and 13 other compiled master files.

Some individual list segments and counts on the database are as follows:

· Investors - 61.5 million

· Sports & More - 68.7 million

· Home & Handy Buyers - 42.6 million

· Music, Arts & Culture - 3.1 million

· Professionals - 84.3 million

· Healthy Outlook - 47.5

· Resorts & Entertainment - 55.3 million

· New Mover - Inquire for Universe

Selects on the database include gender, age, ethnicity, geography, homeowner, marital status, occupation and others. The Insight Database has a base price of $85/M.

Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting

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