Lufthansa WorldShop Goes Live on Blue Martini

Blue Martini Software, San Mateo, CA, said yesterday that Lufthansa WorldShop, a subsidiary of the Lufthansa Group, has switched to Blue Martini to power its multi-channel business.

Lufthansa WorldShop sells to customers worldwide via the web, call center, mail order catalog, in-flight service and airport stores. Blue Martini will enable Lufthansa WorldShop to provide customers with synchronized experiences across all touch points -- in the store, through the call center and online.

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