LSC Starts E-Mail Management Group
The group was created to focus on e-commerce management and e-mail address files, LSC said. Many of the files will be owned by LSC and developed for specific marketing segments of e-commerce.
The first list developed under the Strateg-e-Mail group is LSC Super E-Mail Direct, a database of 3.7 million e-mail addresses. The file has 1.7 million consumers at home e-mail address and 2 million business-to-business contacts at e-mail address.
The consumer names also have postal addresses and are appended with demographics such as age, children by age, income, interests, pet owners, donors and shopping data. Other selections include monthly hotlines, telephone numbers, ethnicity and gender.
Base price on the file is $125/M.
Strateg-e-Mail has a dedicated team of four sales managers and is headed by Angela McCluskey, president list management at LSC.