LSC Snares New Scholastic File
Baby's First Book Club, recently acquired by Scholastic, is a continuity club of parents with children ages 0-2.
The file has 212,000 active members. It is mainly female with an average age of 25-40 and an average order of $65.
Selections include geography, recency, gender of parent, gender of child, age of child and dollar. Base price is $95/M.