List Services Offers Infomercial Buyers

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List Services Corp., Bethel, CT, announced the first-time availability yesterday of the Invention Channel Product Buyers file through its list management division.

The 632,200 buyers on the file purchased merchandise such as Handy Chef, Better Pasta Pot, Ab King, Tummy Trimmer, Wristech, Roll-a-Hose and Roto Matic.

The file is 65 percent female with an average order of $50. The sources of the names are 90 percent infomercial, 5 percent space ads and 5 percent Internet. Selects include geography, gender, recency, product category and credit card. Base price is $85/M.

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