List Services Offers Infomercial Buyers
The 632,200 buyers on the file purchased merchandise such as Handy Chef, Better Pasta Pot, Ab King, Tummy Trimmer, Wristech, Roll-a-Hose and Roto Matic.
The file is 65 percent female with an average order of $50. The sources of the names are 90 percent infomercial, 5 percent space ads and 5 percent Internet. Selects include geography, gender, recency, product category and credit card. Base price is $85/M.