List Services Introduces New Retail Database Segments
The Alliance Buyers Master Database consists of retail credit card buyers and mail-order buyers from retailers such as The Limited, Victoria's Secret, Express, Express for Men, Bath & Body Works and Lerner New York. The database contains 68 million total buyers including 13.5 million last-12-month direct mail buyers.
· The Alliance Buyers Vital Women segment has more than 1.2 million last-12-month female buyers from brands such as Express and The Limited.
· The Alliance Buyers Comfort and Intimates segment has 7.9 million last-12-month buyers of lingerie, at-home apparel, bath lotions, soaps, fragrances, gift sets and other comfort products.
· The Alliance Buyers Real Women segment has 3 million last-12-month female buyers of apparel and accessories. They are typically more mature, fuller-figured women.
· The Alliance Buyers Classic Men segment has 4 million last-12-month male buyers of classic American styles.
Selections on all of these file segments include geography, recency, dollar, age, income, multi-buyers, age of children and interest categories. Each segment has a base price of $100/M.