List Briefs: BOALC Gains Barrie Pace List
The Barrie Pace list has 87,200 last-12-month buyers of career, business-casual and special-occasion fashions via direct mail and online. These buyers are 90 percent female with an age range of 35-55, an average income of $125,000+ and a $300 average unit of sale.
Selections on this file include recency, dollar, geography, product, size, gender, age, ethnicity, presence/age of children and lifestyle categories. BOALC suggests this list for offers such as apparel, home decor, accessories, gifts, epicurean, travel, financial services and fundraising.
Walter Karl Debuts Juxtapoz Subscribers
Walter Karl, Pearl River, NY, a Donnelley Marketing and infoUSA company, debuted the new-to-market Juxtapoz list of subscribers to this magazine covering art and culture. The file has 15,000 subscribers, 70 percent of whom are male with an age range of 18-34 and average income of $75,000+. Selects are geography and gender, and the base price is $100/M.
Edith Roman Adds BNP Databases
Edith Roman Associates Inc., Pearl River, NY, was awarded list management of 17 databases created from the BNP Media subscriber files. Business-to-business publisher BNP Media has 40 titles serving many industries.
Each database has postal and e-mail names totaling more than 1.1 million. The databases are: Architecture & Design, Big Business Executives, Construction, Corporate Management, Engineering Management, Industrial Machinery & Safety, Female Executives, Food & Packaging, Government, HVACR Professionals, Manufacturing, Middle Management, Plumbing Professionals, Production Management, Sales & Marketing Management, Security and Small Business.
The databases are selectable by hotline, geography, gender, job title/function, business/industry, employee size, telephone number and one per company. Postal names are $145/M, and e-mail names are $325/M. Edith Roman's e-PostDirect division manages the e-mail names.
Mal Dunn Introduces Gay Market Files
Mal Dunn Associates, Brewster, NY, assumed management of 10 gay market list files including postal and e-mail names. The files are as follows:
· 10Percent.com has 43,700+ postal names and 25,000+ e-mail names.
· Greenwood/Cooper Gay Video Buyers has 70,000+ postal addresses.
· Gaywired.com Master File has 136,000+ members and buyers.
· Leathermenstore.com has 31,000+ e-mail addresses and 6,600+ postal addresses.
· Gaydar.net/Gaydarradio.com has 15,000+ e-mail addresses.
· Catalog X has 195,100+ buyers and requesters.
· ManCandy.com has 73,700+ members at postal address.
· Select Gay Tour Travelers has 80,000+ gay travelers/inquirers.
Base prices and selects vary by file.
Direct Media Wins BTB File
Direct Media Inc., Greenwich, CT, was awarded list management of the BuyerZone Business Master File.
BuyerZone is an online marketplace for business purchasing where users submit requests for quotes on various business-related goods and services. The master file has 325,000 last-12-month names. The file is 50 percent male and 100 percent Internet generated.
The file is selectable by recency, job title, function, industry, product category, employee size, gender and geography. Base price is $110/M.
21st Century Gains Spanish-Speaking Consumers
21st Century Marketing Inc., Farmingdale, NY, was named manager for a new-to-market list of Spanish-speaking consumers from MediaHeights. The MediaHeights Spanish ISP Subscribers file has 1.3 million names, and these consumers use the Internet.
The file is selectable by recency, geography, age, presence of children, age of children, mail-order buyer, donor, cell phone owner, gender, income, length of residence, lifestyle, medical ailments, PC owner and political affiliation. The base price is $85/M.
Lighthouse List Adds Student Loan, Canadian Business Databases
Lighthouse List Co., Pompano Beach, FL, said that it added two new-to-market compiled databases to its list management roster.
The Wealthmaster Student Loan Debt Master File has a last-12-month universe of 6 million individuals with student loan debt. The file is sourced from direct mail, the Internet and modeling. Selects are recency, geography, age, income, credit card and telephone number. Base price is $150/M.
The Business 6.0 Canadian Business & Executive Database offers 1.6 million business establishments and 1.2 million executives and contacts from multiple sources. The file is selectable by recency, geography, contact name, SIC code, ethnicity, telephone number, fax number, gender, employee size, sales volume and others. Base price is $100/M.
Worldata Gets Consumer Master File
Worldata, Boca Raton, FL, was named list manager for the new-to-market 101communications Consumer Master File. It consists of 220,600 consumers at postal address who subscribe to Application Development Trends, Campus Technology, Recharger, Federal Computer Week, Redmond and all other 101communications publications. Base price is $125/M. The 101communications E-Mail Master File has 75,400 names and costs $175/M. 101communications has 11 publications, 44 conferences and events and extensive digital offerings.
Teramedia Sells Interactive Unit to Focus on Lists, Data Services
Teramedia sold its interactive division, Ecisive Inc., to a private investment group as of March 10, the list services company revealed recently. Terms of the deal were not disclosed.
The company sold Ecisive to focus on Teramedia's core competencies of list management, list brokerage and multichannel data services, said Scott Hardigree, chief marketing officer at Teramedia Corp., Orlando, FL.
"Ecisive has been profitable since its inception; however, we're confident this decision will allow Teramedia to focus on our goal of being the leading provider of multichannel marketing data and best-in-class data services," he said. "Teramedia plans to become a dominant player in the list services sector of the direct marketing industry, providing the most unique and highly deliverable data for direct mail, opt-in e-mail, telemarketing and data append initiatives."