Lighthouse List Debuts Compiled Databases
The American Netizen master file has 15 million last-12-month names and 1.5 million 1-month hotline names. The American Netizen Online Mortgage Applicants and Responders file has a universe of 25 million last-24-month names and 450,000 1-month hotline names. The American Netizen Online Sweepstakes and Contest Responders file has a universe of 15 million last-24-month names and 250,000 1-month hotline names.
The data are compiled from sources such as Web site registrations, e-mail newsletters and direct mail surveys.
Selections on these files include recency, geography, telephone numbers, credit card and age. Each file has a base price of $80/M.