Leon Henry Offers ClubMac Blow-ins
Buyers on this file are 74 percent male and spend an average of $500 per purchase. They are direct mail and Internet sourced, and 80 percent pay for their purchases with credit cards.
Is this Apple's long-overdue, slow move into social networking?
Brandwatch has also integrated Audiences with its flagship product, Brandwatch Analytics.
Those in the industry shared their thoughts with the press and via social media.