Leon Henry Offers ClubMac Blow-ins
Buyers on this file are 74 percent male and spend an average of $500 per purchase. They are direct mail and Internet sourced, and 80 percent pay for their purchases with credit cards.
Jennifer Breithaupt, who runs Citi Private Pass, shares how the financial brand taps into customer passion for music, sports, and dining to boost credit card revenue.
Lori Tauber Marcus brings 30 years of experience to the company behind the in-home spin phenomenon.