Leon Henry Debuts Catalog Blow-in Program
French Country Living customers buy home furnishings and decorative items. The buyer file is 89 percent female with an average age of 45 and average income of $75,000. The average order is $235.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.
Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a growth mandate.