Leon Henry Debuts Catalog Blow-in Program
French Country Living customers buy home furnishings and decorative items. The buyer file is 89 percent female with an average age of 45 and average income of $75,000. The average order is $235.
Kelly Cook moves over from DSW, where she championed digital and omnichannel strategies.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.