Glenn J. Kalinoski, Managing Editor
January 03, 2005
Lake Group Takes Over World Publications List Management
Lake Group Media Inc. announced last week that it assumed list management duties for the World Publications suite of lists, effective Jan 1. World Publications' 14 magazines reach 2 million subscribers combined.
Its Lifestyle publications group includes Saveur and Garden Design magazines and targets up-scale baby boomers.
The Boating and Watersports groups target Gen X and Gen Y boardsport enthusiasts along with high-income baby boomers.
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