Lake Group Gets IIR Conference Files

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The Lake Group Media Inc. was named list manager for the Institute for International Research conference, seminar and training files.


The IIR Masterfile of last-24-month attendees, buyers and inquirers contains more than 529,000 names. The file is 60 percent male, and the average unit of sale is $1,400. Selects on the file include geography, recency, gender, industry, job title and job function.


Conference topic areas also are selectable. These include finance, insurance/banking, human resources/customer service, marketing, pharmaceutical and telecommunications.


The base price on the file is $130/M.



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