Lake Group Gets IIR Conference Files
The IIR Masterfile of last-24-month attendees, buyers and inquirers contains more than 529,000 names. The file is 60 percent male, and the average unit of sale is $1,400. Selects on the file include geography, recency, gender, industry, job title and job function.
Conference topic areas also are selectable. These include finance, insurance/banking, human resources/customer service, marketing, pharmaceutical and telecommunications.
The base price on the file is $130/M.