Lake Group Gets IIR Conference Files

The Lake Group Media Inc. was named list manager for the Institute for International Research conference, seminar and training files.

The IIR Masterfile of last-24-month attendees, buyers and inquirers contains more than 529,000 names. The file is 60 percent male, and the average unit of sale is $1,400. Selects on the file include geography, recency, gender, industry, job title and job function.

Conference topic areas also are selectable. These include finance, insurance/banking, human resources/customer service, marketing, pharmaceutical and telecommunications.

The base price on the file is $130/M.

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